Current StateCurrent Assumption

Key Partners Key Activities Value Proposition Customer Relationships

Practice Practice Practice Practice

Coffee Bean Growers Coffee is our core business Balancing profit social consciencenew markets, India, china, Asia pacific

franchise partners Product innovation respecting and reflecting regional Community Acquit ion strategy 2m mobile users: ease of use

shareholdersexpanding the markets segments to include breakfast and lunch DIY star bucks

Business Partners Teavana brand developmenttea leaf growersintuitional food service companiesAssumption Assumption Assumptionthat they are all fair-trade producers everyone keeps drinking ppl want to drink SB at homeethically sourced the ever popular demand digitally connectedactions taken by 3rd parties expanding market portfolio Global

M+ANo adverse health issues with drinking coffee

expanding global presencefavorable economy

Key Resources Cost Structure ChannelsPractice Practice Practice200k partners incl employees Tax compliance Assumption Social and digital media

Tax Avoidance maintain being a company with a conscious Loyalty and card programCoffee Bean price mobile tech

54m FB fans3m twitter14.6 loyalty cards7M mobile usersvarious mix of license and owned company across the globe

Vertically integrated from seed to cupAssumption Assumption AssumptionEmployee engagements The weather does not disrupt supply IT enabled

non unionizedSocio/Economic condition in 3rd world is fine free wifi in store

maintain employee benefits crop diseasedistribute quickly via there own supply chain

employee freedom of image natural disastersMaintain profit margins

To be the leading retailer and brand of coffee in each or our target markets by selling the finest quality coffee and related products, and by providing each customer a unique Starbucks Experience.

Our commitment to creating shareholder value through the lens of humanity is truly a cornerstone of star bucks global strength

Critical AnalysisCurrent Assumption

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments

Practice Practice Practice Practice Practice

Coffee Bean Growers Coffee is our core business Balancing profit social consciencenew markerts, india, china, asia padific Relationship

franchise partners Product innovation respecting and reflecting regional Corp customersCommunity Acquition strategy 2m mobile users: ease of use Tea and coffee

shareholdersexspaning the markets segments to include breakfast and lunch DIY starbucks

mass market and segmented by choice of beverage and conveniance

Business Partners Teavana brand developmenttea leaf growersinstutional food service companiesAssumption Assumption Assumption Assumptionthat they are all fairtrade producers everyone keeps driniking ppl want to drink SB at home market for teaethically sourced the ever popular demand digitally connecttedactions taken by 3rd parties exspanding market portfolio Global

M+ANo adverse health issues with drinking coffee

exspanding global presencefavrable economy

Key Resources Cost Structure Channels Revenue Stream

Practice Practice Practice Practice200k partners incl employees Taz compliance Assumption Social and digital media mechandise

Tax Avoidance maintain being a company with a concious Loyality and card program MediaCoffee Bean prioce mobile tech Coffee

54m FB fans Tea3m twitter competitors14.6 loyalty cards7M mobile usersvarious mix of licence and owned company across the globe

Vertically integrated from seed to cupAssumption Assumption Assumption AssumptionEmployee engagments The weather does not disrupt supply IT enabled Continued demand

non unionisedSocio/Economic condition in 3rd world is fine free wifi in store Key partnerships

maintain employee benfitis crop deseasedistribute quickly via there own supply chain ongoing brand value

employee freedom of image natrul disastersRetain Senior Management Maintain profit margins

To be the leading retailer and brand of coffee in each or our target markets by selling the finest quality coffee and related products, and by providing each customer a unique Starbucks Experience.

Our commitment to creating shareholder value through the lens of humanity is truly a cournerstone of starbucks global strength

3 Major AmbersCustomer RelationshipsKey ResourcesRevenue Stream

3 Minor Red

Future StateCurrent Assumption

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments

Practice Practice Practice Practice Practice

Coffee Bean Growers Coffee is our core business Balancing profit social consciencenew markets, India, china, Asia pacific Relationship

franchise partners Product innovation respecting and reflecting regional Corp customersCommunity Acquit ion strategy 2m mobile users: ease of use Tea and coffee

shareholdersexpanding the markets segments to include breakfast and lunch DIY starbucks

mass market and segmented by choice of beverage and convenience

Business Partners Teavana brand developmenttea leaf growersintuitional food service companiesAssumption Assumption Assumption Assumptionthat they are all fair-trade producers everyone keeps drinking ppl want to drink SB at home market for teaethically sourced the ever popular demand digitally connectedactions taken by 3rd parties expanding market portfolio Global

M+ANo adverse health issues with drinking coffee

expanding global presenceeducate the customers into the effects of the coffee and cream etc.

favorable economy R+D to reduce fat content or caffeineSell the benefits

Key Resources Cost Structure Channels Revenue Stream

Practice Practice Practice Practice200k partners incl employees Tax compliance Assumption Social and digital media merchandise

Tax Avoidance maintain being a company with a conscious Loyalty and card program MediaCoffee Bean price mobile tech Coffee

54m FB fans Tea3m twitter competitors

14.6 loyalty cards

Over the past 3 or 4 years, McD, dunking have a renewed interest, however brand image and quality is maintaining the customer loyalty

7M mobile usersvarious mix of license and owned company across the globe

Vertically integrated from seed to cupAssumption Assumption Assumption AssumptionEmployee engagements The weather does not disrupt supply IT enabled Continued demand

non unionizedSocio/Economic condition in 3rd world is fine free wifi in store Key partnerships

maintain employee benefits crop diseasedistribute quickly via there own supply chain ongoing brand value

employee freedom of image natural disasterseconomic environments may search for alternatives

Retain Senior Management Maintain profit marginslow risk, stock doubled, competitive package

To be the leading retailer and brand of coffee in each or our target markets by selling the finest quality coffee and related products, and by providing each customer a unique Starbucks Experience.

Our commitment to creating shareholder value through the lens of humanity is truly a cornerstone of starbucks global strength

Added Assumptions and practices

Low risk, stock doubled, competitive package

Over the past 3 or 4 years, McD, dunking have a renewed interest, however brand image and quality is maintaining the customer loyalty

Educate the customers into the effects of the coffee and cream etc.

R+D to reduce fat content or caffeine

Tested Assumptions

Current Assumption

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments

Practice Practice Practice Practice Practice

Coffee Bean Growers Coffee is our core business Balancing profit social consciencenew markerts, india, china, asia padific Relationship

franchise partners Product innovation respecting and reflecting regional Corp customersCommunity Acquition strategy 2m mobile users: ease of use Tea and coffee

shareholdersexspaning the markets segments to include breakfast and lunch DIY starbucks

mass market and segmented by choice of beverage and conveniance

Business Partners Teavana brand developmenttea leaf growersinstutional food service companiesAssumption Assumption Assumption Assumptionthat they are all fairtrade producers everyone keeps driniking ppl want to drink SB at home market for teaethically sourced the ever popular demand digitally connecttedactions taken by 3rd parties exspanding market portfolio Global

M+ANo adverse health issues with drinking coffee

exspanding global presenceeducate the customers into the effects of the coffee and cream etc.

favrable economy R+D to reduce fat content or caffenieSell the benefits

Key Resources Cost Structure Channels Revenue Stream

Practice Practice Practice Practice200k partners incl employees Taz compliance Assumption Social and digital media mechandise

Tax Avoidance maintain being a company with a concious Loyality and card program MediaCoffee Bean prioce mobile tech Coffee

54m FB fans Tea3m twitter competitors

14.6 loyalty cards

Over the past 3 or 4 years, McD, dunkin have a renewed interest, howver brand image and quality is maintaining the customer loyalty

7M mobile usersvarious mix of licence and owned company across the globe

Vertically integrated from seed to cupAssumption Assumption Assumption AssumptionEmployee engagments The weather does not disrupt supply IT enabled Continued demand

non unionisedSocio/Economic condition in 3rd world is fine free wifi in store Key partnerships

maintain employee benfitis crop deseasedistribute quickly via there own supply chain ongoing brand value

employee freedom of image natrul disasterseconomic enviroments may search for alternatives

Retain Senior Management Maintain profit marginslow risk, stock doubled, competitive package

To be the leading retailer and brand of coffee in each or our target markets by selling the finest quality coffee and related products, and by providing each customer a unique Starbucks Experience.

Our commitment to creating shareholder value through the lens of humanity is truly a cournerstone of starbucks global strength

Team Decision to Change from Amber to Green upon review of new assumptions and practices