business building system for smb's
TRANSCRIPT
Community Building ~ The Next Evolution of Marketing!
20 Years TeachingComputer & Marketing
Technologies
Multiple Certifications inSales & Technologies
Enjoys Helping Business OwnersBuild Their Brand & Their Business!!!
Website Web Tools
Social & Video
CRM / Email Automation
Print Marketing
Mobile & Advertising
The “5” Pillars
Today’s Modern Clients
Often Return Clients
Will Gives Referrals
More Social Than Ever…
• Connected & Plugged In• Want Instant Gratification
• More Knowledgeable• Better Prepared
The Mobile Revolution
90%of American Adults
Own Smart Phones
Average Use
4.7 Hours Per Day
4 Billion Videos Viewed on
Mobile Phones Per Day
Nearly 3/4ths view & use
Websites, Social, & Email
52% of Perspective Buyers Use
their Mobile to Search for a Home
Contacts Create Contracts
Without A Doubt!
Contact Management Rock Star
Websites | Blogging Lead Capture Landing Pages
Real Estate Business Website Lead Capture Points
Listing / Property AlertsWhat is Your Home Worth?
Email Marketing CRM’s -- Automation Marketing
Print MarketingBusiness Cards | Postcards | Flyers
Social MediaWhere the Engagement is Happening!
Social Marketing = Growing Your Business
Contacts Create Contracts
Promoting Your Business Is A Must!
Where Does Social Fit In?
Contacts Pipeline
Generation
Capture
Cultivation
Conversion
Consumers Love Watching Videos
Show Off Your Brand…
Products & Services
Client Testimonies
Local Businesses
Community Events
Tips for Consumers
Weekly Trend Updates
Keep them Short & Sweet
Building Your Business in a Highly Connected World
70% of Your Community is Already Here!
3 Basic Elements of The Facebook System
Manage All Your
Facebook & Marketing
Activities
Messages
Custom Contact Lists
Event Marketing
Pages You Admin
Groups You Are Part of
Apps You Use
Interests of Page Topics
Seminars
Client Appreciation Parties
Networking Events
Birthday Parties
• Grand Openings• Community Events• Seminars • Meet Ups• & Just about anything…
Target Marketing – Using Lists
2nd Element - Your Timeline Profile
Change Cover/Profile Pics Regularly
Building Personal RelationshipsSharing: Pictures – Stories – Videos
Professional Facebook Business Blog
It’s About
Building Your Business Brand Capturing 1st Level Leads – Subscribers Capturing 2nd Level Leads – Apps / Forms Cultivating Business Relationships Developing Raving Fans & Referral Business
Resulting in More Business
Posting “Calls To Action”A Must…
Scheduled Posting Feature is Great for Calls To Actions
This is Your Lead Capture Activity
Art & Science of Posting…
Educational:
FAQ’s
Before & After Pics
Idea’s | Strategies
Local Businesses
Partner Vendors
How To Videos
What’s New
Community:
• Events
• History
• Charities
• Videos
• Pictures
• Local Attractions
• Hidden Treasures
Keep it Fun & Interesting!!!
Time Commitment10 – 15 Minutes Per Day
Daily
2 – 3 Minutes Posting
2 – 3 Minutes Inviting
4 - 5 Minutes Engaging
Weekly
1 – 2 Hours Community Building
Connecting & Engaging with Local Businesses
1.6 Million Android
1.5 Million Apple
340K Windows
People don’t Plan to Fail
We just Fail to Plan!
You Can’t do anything about Yesterday and what you do
today will determine your Tomorrow!
What Got
You Here…
Won’t Get
You There!
Technology Overload
Websites Social Media Syndication/RSS The Cloud SEO Apps Mobile Solutions QR Codes Blogging Widgets Video Flash Podcasts / Audio Online Docs
Thank You!Your Power Partner 4 Success!!