Business Blogging Leveraging Your Knowledge to Create New Business

Hit Your Target 24/7

• Provide relevant content’• Demonstrate your

expertise• Create the “call to action”• Your consumer will seek

you out!

Make Time to Generate Revenue• Create an Editorial

Calendar• Determine in advance

what you want to write about

• Create 10 categories• Fill in 5 Sub-categories• 10 x 5 = 50 posts!

Focus Comes Easier• When you KNOW your

niche• Understand how they

think• Can explain myth vs.

reality• Know from experience

what they are looking for

Write with Intent!• Your consumer will be

looking for your content.• Give them lot’s of content• Use the same keywords

they will be using to search for you

• Fill your editorial calendar with a theme▫ Make a list of Topics▫ Interview and link to

experts▫ Invite guest bloggers▫ Create a resource▫ Build a Community

Let’s Build a Campaign

•First-Time Buyer Book•Start with a plan•Develop the time line for each post•Follow your plan•Compile into an eBook to offer to First

Time Home Buyers•Create content for your Blogsite and

attract Buyer leads for your Business

Making your blog a bookI like using MindMap or iThought (iPad)

First Time Homebuyer Outline

Get a Book Cover $5.00 – Fiverr.comI used: http://design.boknoykatok.com/

Your New Book Cover

•Place on Sidebar of your Blog•Link it to a brief Sign-up

▫I use Wufoo•After First Time Buyer Signs Up

Automatically send eBook via Auto-Responder

Follow Up!Sell them a home.

Resources• US Inspect – Agent Resource Center provides

articles for FREE• KCM Blog – Keeping Current Matters 4Stars!• Biz Journals – local hot topics• Outside.in – contribute personally or keep

informed• RealtyTrac – stats and more stats• Lowe’s Daily Real Estate – drop your Inman sub.• HGTV’s FrontDoor – homecare tips• NAR’s House Logic – auto post to your site• Altos – rocks the stats

Widgets• Home Ownership Matters

scrolling widget with latest news from N.A.R.

• http://www.realtor.org/technology/nar_widgets

Real Estate Chart of the Day• Free from Dan Green at

The Mortgage Reports Daily

• http://themortgagereports.com/real-estate-charts-for-wordpress

• NOTE: only works on WordPress blogs

Real Estate Plugins• Simple Real Estate Pack

by Max Chirkov▫ Location map▫ Financial tools▫ Market Trends (Altos)▫ Schools▫ Businesses in

Neighborhood – Yelp▫ Walk Score

• Makes a great single property site

• Install from WordPress.org plugin directory

Simple Real Estate Pack

Single Property site

•Use the Simple Real Estate Plugin to create unique Single Property Sites on your own domain.

•Great SEO•NO EXTRA CO$T!• (NOTE: Must be using WP 3.0 or above with

a theme that is compliant – Not Thesis, Headspace or another modified WP Theme.)

http://tucsonazrealestateblog.com/rosemont/

Tweet Meme Retweet Button

WP Greet Box

•Shows a different message to your visitors, depending upon where they came from.

•Reminds to subscribe to your RSS feed

WP – Cycle• Use to create a rotating

image gallery• Can link each photo to a

page on your site • Easy to use and maintain• See example at

http://www.denverdwellings.com

http://theberkshiregroup.com

http://kristalkraft.com

So Clean Off Your Keyboard & Start Blogging!