business app bootcamp

ADAM SELIGMAN VP, DEVELOPER RELATIONS SALESFORCE.COM @ADAMSE

THE ENTERPRISE OPPORTUNITY

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

A Fundamental Need for

Better Apps

A New Set of User Requirements

The Proliferation of App Ec systems

An Inve$tment Community Looking to Place Bets

The Enterprise App Revolution is Here

2009 2012

2:20 :40

Innovative Companies are Adopting Apps

60% of Fast Company’s 50 Most Innovative

Companies are Using the AppExchange

70% of the Fortune 100 Have Installed an AppExchange App

Partners Large and Small are Building Big Businesses

4 of the Top Ten Most Popular Apps Come From Companies with Less

than 25 Employees

The #1 Installed App = 12 Employees

Project Management

4 Employees

Secured Kelly Services & NBC as Customers within 90 Days

Data management

13 Employees

$8M Run Rate & Growing

Document Management

25 Employees

3000+ customers including P&G, Medtronic & Hilton

Top AppExchange Search Terms

Surveys

SMB Apps

Chatter

Recruiting Inventory Management

Invoicing

Calendar

Dashboards

Skype

Event Management gmail

mapping

quickbooks

outlook

linkedin

google facebook

Project management

Top Customer Requested Apps

CRM 1.  Surveys 2.  Campaign mgmt 3.  Email response mgmt 4.  Sales performance mgmt 5.  Mobile sales mgmt 6.  Lead mgmt 7.  Event mgmt 8.  Competitive intelligence 9.  Customer chat 10.  Incentive mgmt

BACK OFFICE 1.  Data integration tools 2.  Data cleansing 3.  Invoice mgmt 4.  Demand planning 5.  Product lifecycle mgmt 6.  Supply chain mgmt 7.  Business intelligence 8.  Big data mgmt 9.  Purchase order & expense mgmt 10.  Project mgmt

Alex Lai Manager, Sales Systems

What is today about?

CHARLES WARREN SVP, PRODUCT DESIGN SALESFORCE.COM

RETHINKING THE ENTERPRISE: APPS VS. APPLICATIONS

MARCUS GOSLING SENIOR DIRECTOR, USER EXPERIENCE WORK.COM (RYPPLE)

Build. Measure. Learn.

Lean Startup in the Enterprise

If You REMEMBER ONE THING

It Should Be

REID CARLBERG PRINCIPAL DEVELOPER EVANGELIST SALESFORCE.COM @REIDCARLBERG

THE fastest PATH FROM IDEA TO APP

A New Set of User Requirements

INFRASTRUCTURE application TOUCH SOCIAL BUSINESS

Tablestakes

Leverage


Innovate

innovate

Bring something new to the table


Build on quality


Build on quality

Global data centers • Disaster recovery 60+ Billion transactions/quarter


Harness Multi-tenancy


Harness Multi-tenancy

Upgrades 3x/year • Always up to date • Automatic


focus on domain expertise


focus on domain expertise

Declarative development • Point & click data modeling Work!ow • Approvals • Validation rules

Automatic REST & SOAP APIs • Search • Analytics


optimize with code


optimize with code

Custom user interface • Custom business logic Any language on Heroku • Any external app with Canvas


Know your users


Know your users

Robust identity management • Deeply integrated Customer con"gurable


Secure everything


Secure everything

Apps • Objects • Records • Fields Private Data • Role Based or Manual Sharing


Activate collaboration


Activate collaboration

User pro"les • Feeds • Groups • Files Approvals • Tasks • Polls

External users


Drive mobile engagement


Drive mobile engagement

Touch SDKs • iOS • Android • HTML5 Enterprise container • App management


Deliver customer success


Deliver customer success

Marketplace • Licensing • Billing • Support • Upgrades

10%

10%

21%

10% 9%

40%Apps by

Category

CRM Extensions

Service Marketing

IT & Admin

Collaboration

Other

See more apps: www.appexchange.com

See more technology: www.developerforce.com

Get Started

DAVID HECHT FOUNDER CLOUDAMP BLAKELY GRAHAM CO-FOUNDER BRACKET LABS

FROM GARAGE TO GLORY

JEREMY ROCHE PRESIDENT & CEO FINANCIALFORCE.COM

STACEY EPSTEIN VP, MARKETING SERVICEMAX

SARA VARNI SR. DIRECTOR, APPEXCHANGE SALESFORCE.COM @SARAVARNIBRIGHT

The Proliferation of App Ec systems

Our Panel

MODERATOR Sara Varni Sr. Director, AppExchange Salesforce.com

Blakely Graham Co-Founder Bracket Labs

Stacey Epstein VP, Marketing

ServiceMax

David Hecht Founder

CloudAmp

Jeremy Roche President & CEO

FinancialForce.com

Jeremy Roche • President & CEO, FinancialForce.com

Stacey Epstein • VP of Marketing, ServiceMax

Blakely Graham • Co-Founder, Bracket Labs

David Hecht • Founder, CloudAmp

Our Panel

MODERATOR Sara Varni Sr. Director, AppExchange Salesforce.com

Blakely Graham Co-Founder Bracket Labs

Stacey Epstein VP, Marketing

ServiceMax

David Hecht Founder

CloudAmp

Jeremy Roche President & CEO

FinancialForce.com

LEYLA SEKA VP, APPEXCHANGE SALESFORCE.COM @LEYLASEKA

5 SECRETS: HOW TO BECOME AN OVERNIGHT APP SENSATION

1,700+ APPS

20,000+ CUSTOMER REVIEWS

1,600,000+ INSTALLS

2009 2007 2008 2006 2010 2011 2012

26K 88K 259K 462K 734K 1M 1.6M

These are CUSTOMER installs.

= 1 customer = 100,000+ subscribers

1,700

Apps

$700M Partner Revenue

717,000

Apps

$5B Partner Revenue

$7,000 Per App

$400,000 Per App

What has made our top apps SUCCESSFUL?

Soft Launch Free Pilots Act on Feedback

Identify In!uencers Encourage Reviews Seed the Community

#2 DON’T

KEEP IT A

SECRET

Clean Value Prop Crisp Demo Killer Content

Be Responsive Frictionless Trials Over-Communicate

User Groups Events DeveloperForce

#ENTERPRISE APPS: VC REPORT

ASHMEET SIDANA GENERAL PARTNER FOUNDATION CAPITAL JOHN O’FARRELL GENERAL PARTNER ANDREESSEN HOROWITZ

BRIAN JACOBS GENERAL PARTNER EMERGENCE CAPITAL

PAT GRADY PARTNER SEQUOIA CAPITAL

ANTHONY HA WRITER TECHCRUNCH

An Inve$tment Community Looking to Place Bets

Our Panel

MODERATOR Anthony Ha Writer TechCrunch

Ashmeet Sidana General Partner

Foundation Capital

Pat Grady Partner

Sequoia Capital

Brian Jacobs General Partner

Emergence Capital

John O’Farrell General Partner

Andreessen Horowitz

THANK YOU!

See moRe apps: www.appexchange.com

Get technology: www.developerforce.com

Become a PARTNER:

www.salesforce.com/partners

business app bootcamp

Documents

forwardlooking statements

data management

new business model

business intelligence8

public statements

statements of belief

new products

project mgmt