business analysis in the information age - iiba mspiiba official conference iiba enterprise business...
TRANSCRIPT
August 2017
BUSINESS
ANALYSIS IN THE
INFORMATION
AGE
Barbara A.
Carkenord
Vice Chair, IIBA Board
of Directors
CBAP®, PMP®, PMI-
ACP®, PMI-PBA®
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IIBA OFFICIAL
CONFERENCE
IIBA Enterprise
Business Analysis
Capability (EBAC)
Framework
IIBA Update
Program
Competency-
Based
Certification
Framework
4
CBATL
CBAP
CCBA
ECBALEARNNo work experienceDeveloping BA skills
DO2-3 years experienceResults Oriented
LEAD5+ years experience
Delivers Business Value
THOUGHT LEADER10+ years experienceAdvances BA Profession
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Why business
analysis?
72% of CEOs believe that
… the next 3 years will be more critical than the last 50 years
KPMG LLP: Business Analysis – Positioning for Success, 2016
Is There a
Link?
6
Strategy/Vision/Mission
Project
Project
Project
ProjectProject
Project
Project
Project
Forrester Research, Inc. The Business Analyst in The Age of Digital,
2016
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Industry Disruptions
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
8
What Can BAs Do?
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
“Leadership
Do what is right, not what is easy
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Bennett, Roy T. The Light in the Heart, 2016.
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Be Brave,
Lead the
Change,
Don’t Follow
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Be Brave,
Lead the
Change
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• Speak up, make suggestions
• Point out misaligned projects
• Learn to be more agile, nimble
• Push yourself to be more creative(design thinking, problem solving)
• Make your organization and yourself indispensable
Not Trying Is
Riskier
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Not Trying is Riskier
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
PMs and BAs could be obsolete in 3 years
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What Do You See?
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
2
Know Your
Organization
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Become the
Expert on
Your Business
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▪ Define the value proposition
▪ Memorize the strategic vision statements
▪ Research industry trends
▪ Know your competition
▪ Spend time with business people
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Know the Strategy Value Chain
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
18
Be Part of the ChangeUnderstand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examplesAvoid
wasteSee the whole
Continuously recommend improvements
Day to Day Operations will be Automated
Project 1
Projects will implement
CHANGE
Project 2 Project 3
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Think Like an Owner
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
3
Operate with
a Sense of
Urgency
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Sense of Urgency
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
22
Everyone Has to Be Moving in the
Same DirectionUnderstand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
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No Time to Worry About Titles
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
Business
Analysis Core
Concepts
Model®
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4
Know Your
Organization’s
Strategy
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Strategy, Vision, Mission
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
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Is It the Right Strategy?
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
Challenge
Flawed
Thinking
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▪ Always be honest
▪ Be positive, suggest alternatives, opportunities
▪ Remind everyone of the strategy and risks of missing it
▪ Provide data and facts for decision making
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Communicate
the Vision
Every Day
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Share Your Knowledge and Skills with Others
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
31
Teach Others to Analyze
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
6
Critically
Evaluate
Every Idea
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Selecting Projects
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
Project
Initiation
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Solution Idea
(Solution
scope)
Project Plans
(Project scope)
Business
Need
(Problem,
opportunity,
or constraint)
New
Technology
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Find an
Opportunity in
the Market
Project Plans
(Project scope)
Breakthrough
Technology
Critically
Evaluate
Every Idea
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PROJECT MANAGER
SPONSOR
TECHNICAL LEAD
Discuss scope
before work is
started
BUSINESS ANALYST
What Are the
Risks?
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7
Get Creative,
See
Opportunities
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See OpportunitiesUnderstand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
40
Imagine a Completely Different Business
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
8
Push For
Metrics, But
Don’t Get
Bogged Down
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How Big Are the Problems?
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
43
Clear, Simple Facts
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
Share and
Celebrate
Success
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Original Project ObjectiveCut costs by 5% within first year of operation
Post Implementation AssessmentPre-project cost $13M annuallyPost-Project cost $12M annuallyResult of project 8% decrease in cost
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Refuse to Be
Distracted
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Stay Focused
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
Avoid
wasteSee the whole
48
Constantly Re-evaluate
Understand
what is doable
Stimulate
collaboration
&
continuous
improvement
Analyze
what
is valuable
Get real
using
examples
See the whole
Prioritization
MaintainingBusiness Focus
Risk
Project
Is There a
Link?
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Strategy/Vision/Mission
Project
Project
Project
Project
Project
Project
ProjectProject
Questions?Stay Connected: Barbara Carkenord
Follow Barbara on Twitter @bcarkenord
Connect on LinkedIn - Barbara Carkenord
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