[business analysis] how to deal with the customer who does not know what he wants
TRANSCRIPT
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How to deal with the customer who does not know what he
wants?
BA Stand Up | 16.07.2015
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Our customer looks like…
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- Lewis Carrol, Alice in Wonderland
Alice: Would you tell me, please, which way I ought to go from here?The Cat: That depends a good deal on where you want to get toAlice: I don't much care where.The Cat: Then it doesn't much matter which way you go.Alice: So long as I get somewhere.The Cat: Oh, you're sure to do that, if only you walk long enough.
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Who is the customer?
What is the customer`s problem?
Who are the users?
How will the solution help the user in their day-to-day activities?
How will solving the problem help our business?
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WHICH IS THE PAIN
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SMART AIM
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MARKET RESEARCH
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PROPOSE ALTERNATIVES PERSUADE
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USE TECHNIQUES
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BUSINESS CANVAS
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VALUE PROPOSITION CANVAS
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YOU ARE CONSULTANTPersuade where you see you need to
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Software Requirement, Karl Wiegers
BABOK
Business models generation, Alexander Osterwalder
Start with “Why”, Simon Sinek
READ:
Aksena Krykun
Oksana.Krykun
ASK:
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Q&A ?