business analysis (epc_
TRANSCRIPT
EFFECTIVE PUBLIC COMMUNICATION
FINAL PROJECT : BUSINESS INTERVIEW
1) SOW WEI HENN
2) TANG LAM YU 3) ERIC LO4) LAI EUGENE5) TENG LI YIK6) ONG KE QI
TOPIC : ANALYSIS OF BUSINESSES FROM TWO DIFFERENT SETTINGS
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DESCRIPTION OF BUSINESS
• 1. H-ART CONCEPT SALON
• LOCATED In Subang Jaya, Selangor.
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THE FOUNDER AND WHEN IT WAS FOUNDED
• FOUNDER : Shaunn Lim, Christine Wong and Douglas Fong
• SALON FOUNDED IN 2014
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The Number Of Employee:
• Shaunn Lim• Christine Wong • Douglas Fong• Brandon Neo• Crystal Lim
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DETAILS• NO BRANCHES
• MAIN PRODUCTS OR SERVICE SOLD Hair cut, hair treatment, hair extensions, perm hair, hair
colour(mainly)
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DETAILS
• OPERATION HOURS 11:00- 21:00 on Weekdays 11:00-17:00 on Weekend
• ADDRESS No. 10 First Floor, Jalan SS15/8, 47500 Subang Jaya, Selangor.aa
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DETAILS MOTIVES TO START THIS BUSINESS• To get famous cross over International• Earn more money to have a better living standards.
ACCOMPLISHMENTS FOR THE PAST 3-5 YEARS• Got several good feedback from customers such as good cutting skill
and etc.
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OBSTACLES• 1. FIRST FEW YEAR
• Hard to hire workers
• Not much profit
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OBSTACLES• 2. AFTER FEW YEAR
• More competitors
• Lesser profit
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1. EASY MANNER TO COMMUNICATE WITH CUSTOMERS 2.SPECIAL PRICE FOR DAILY FIRST CUSTOMER3. EVENT PLANNING SERVICES
RECOMMENDATION
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COMPARATIVE ANALYSIS
• TOP 3 COMPETITORSServices : Professional Hair and Scalp Care SpecialistsProducing Real Results, Real Regrowth
Location : B - 10, Ground Floor Garden Shoppe @ One City, Jalan USJ 25/1aSubang Jaya
Contact number : 603503303451. Tomopro Professional Hair & Scalp System
Founded in Feb 2013MONOPOLISTIC COMPETITIVE
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COMPARATIVE ANALYSIS• TOP 3 COMPETITORS
Services : specialize on hair styling, coloring, hair treatment
Location : Subang Parade, No. F35A, 1st Floor, Jalan SS16/1, SelangorSubang Jaya
Contact number : 03-5637 99072. Style Design
Founded in Feb 2013MONOPOLISTIC COMPETITIVE
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COMPARATIVE ANALYSIS• TOP 3 COMPETITORS
Services : Hair and Beauty Supply
Location : No.7, Jalan SS15/4, Subang JayaKuala Lumpur
Contact number : 03-5621 1676
3. Cut N Care - Hair Studio
Founded in Feb 2013MONOPOLISTIC COMPETITIVE
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DESCRIPTION OF BUSINESS• 1. 72CHANGE HAIR SALON
• LOCATED In Puchong,Selangor
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WHO IS THE FOUNDER AND WHEN IT WAS FOUNDED ?
• FOUNDER : Sam
• SALON FOUNDED IN 2009
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3 EMPLOYEES• Sam Ngu• Jack Teo• Daniel Liew
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DETAILS• NO BRANCHES
• MAIN PRODUCTS OR SERVICE SOLD Hair cut(mainly), hair treatment, hair rebonding, perm hair, hair
colour
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• OPERATION HOURS 10:30-20:00 for every Monday till Saturday 10:00-19:00 on Sunday
• ADDRESS 46-1 (First Floor), Jalan Puteri 2/4 Bandar Puteri 47200 Puchong, Selangor
DETAILS
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MOTIVES TO START THIS BUSINESS• Interested in this field• Love to satisfied customers
ACCOMPLISHMENTS FOR THE PAST 3-5 YEARS• Good review were posted all over the social media.• Becoming more famous
DETAILS
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OBSTACLES
• 1. FIRST FEW YEAR
• Less customers
• Less experiences towards cutting hair and other services
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OBSTACLES
• 2. AFTER FEW YEAR
• Utilities might need to replace to a new one
• Pricing competition
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RECOMMENDATION1. MORE PROMOTION2. ADVERTISE THROUGH NEWSPAPER3. HIRED SENIOR HAIRSTYLIST
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• TOP 3 COMPETITORS
COMPARATIVE ANALYSIS
1. Jeremy Studio
Services : Hair and makeup saloon
Location : 13-01(ground floor) jalan kenari 18B,bandar puchong jaya,47100 puchongPuchong
Contact number : 03-8076 5060
Founded in June 2010MONOPOLISTIC COMPETITIVE
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COMPARATIVE ANALYSIS
Product : EKS Imported products
Location : No.47G, Jalan Puteri 5/7, Bandar Puteri Puchong, 47100 Selangor, Malaysia
Contact number : 03-8062 8388
2. Izzo Hair Saloon Founded in 2006
• TOP 3 COMPETITORS
MONOPOLISTIC COMPETITIVE
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COMPARATIVE ANALYSIS• TOP 3 COMPETITORS
Services : Nail Saloon, Hair Saloon, Skin Care
Location : 26-1,Jalan Bandar 3,Pusat Bandar Puchong,47160 Puchong,Selangor.Puchong
Contact number : 03-5511 9888
Founded in Feb 2013
3. Thomas & Guys - Signature
MONOPOLISTIC COMPETITIVE
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COMPETITIVE STRATEGY• 1. PRICING
• Special price for students
• Give promotion to customer during special festival.
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• 2. ADVERTISEMENT
• Advertise their shop by using social media, Facebook and Instagram.
• Variety of styles
COMPETITIVE STRATEGY
SIMILARITIES BETWEEN THESE TWO BUSINESSES
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1. Same services2. Same motive ; to earn money3. Promotion for students4. No Branches5. Use social media to advertise
SIMILARITIES
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DIFFERENCES
1. Different year founded2. Number of employee3. Promotion for students
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DIFFERENCES H-ART CONCEPT 72CHANGE HAIR SALON
AVERAGE NUMBER OF CUSTOMERS 10 20
BUSINESS ANNUAL REVENUE RM73,000 RM146,000
SHOP SIZE Small Big
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BUSINESS THAT IS MORE COMMERCIALLY SUCCESSFUL
1. The average customers
2. Massive amount of profit.
3. Good review by the customers.
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REFERENCES• Security Check Required. (2016). Facebook.com. Retrieved 23 May
2016, from https://www.facebook.com/H-ART-CONCEPT-152885421582700/
• Security Check Required. (2016). Facebook.com. Retrieved 22 May 2016, from https://www.facebook.com/72change-hair-salon-1456091494693834/