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Location Of Library

Engineering Building

Odette Building

If you need help, just drop by and see me

My Contact Information:

Katharine Ball

Business Librarian

Leddy Library

Office Location: Leddy West Building, 2nd Floor, Room 214B

Email: kball@uwindsor.ca

Telephone: (519) 253-3000 ext. 3852

Deep Dive Project:Gathering Market Research

Types of information needed:

• General business/economic environment• Product/service characteristics• The Industry and competitors• The market and potential consumers

Deep Dive Project:Gathering Market Research

Sources of information needed:

• Commercial: e.g. publishers, distributors, think tanks, market research firms, other consultants

• Government Sources: international, national, provincial, local• Trade/Industry Associations• Educational Institutions and Nonprofits

Leddy Library Home Pagehttp://leddy.uwindsor.ca

Library hours

My contactinformation

Focus onthis area

General Business/Economic Environment

Start with the Conference Board of Canada:

• Canada: short-term and long-term economic outlook reports

• Provinces: short-term and long-term economic outlook reports

• Metropolitan: twice yearly economic reports for cities, including Windsor

For more information, see the guides:

Canadian Economic Outlook and United States Economic Outlook

Size of Market and Overview of Competitors

Try the following sources:

• Million Dollar Database

• ThomasNet

• Buy WindsorEssex

• Trade Associations, e.g. Aerospace Industries Association of Canada

Sometimes, industry reports and government resources, e.g. Canadian Business Patterns can also be useful.

Industry Reports / Industry Information

There are many potential sources. For example:

Business Source Complete: the Marketline/Datamonitor Industry Profiles (right hand side). They cover hundreds of industries and are both global and country-specific.

ProQuest Business: the Business Monitor International (BMI) Industry Reports, First Research Reports, and the Just-Series Market Research Reports (top right, under Browse). They cover a variety of industries; some are global in coverage, some are country specific.

Conference Board of Canada: quite detailed forecasts for key Canadian industries. Browse by Topic. Then choose Industry Sector Economics.

Factiva: the Mergent Industry Reports. The reports cover North America, Europe, and Asia-Pacific and include country breakdowns.

Industry Reports / Industry Information

There are many potential sources. For example:

Global Market Information Database: global and country level industry reports and statistics. Information includes industry overviews, the competitive landscape, trends and prospects. (Select the Industries tab at the top.)

MarketResearch.com: global and country level reports for service industries, consumer goods, food & beverage, heavy industry, life science, the public sector, and technology & media

Industry Canada: Canadian Industry Statistics For the manufacturing sector, the industry information is available down to the 5-digit NAICS code level. Note: most of the information is under the headings on the left-hand side.

Trade Associations can also be an excellent resource for industry information.

See also the guide North American Industry Information

Information About Potential Consumers

Global Market Information Database: Consumer trends and lifestyle reports for Canada and other countries

Statistics Canada:

• Under Browse by Subject, select: Income, pensions, spending, and wealth. Look at publications such as Spending patterns in Canada

• Canadian Census and National Household Survey detailed profiles of Canadians at small geographic levels, e.g. census tracts, dissemination areas, postal codes

Economist Intelligence Unit: Select the database Market Indicators and Forecasts; estimates and forecasts for consumer spending and market demand

More Product, Company, & Industry Information

Business Source Complete and ProQuest Business are both good sources for covering trends and outlooks for products, companies and industries because they index a lot of trade magazines.