C O L L E G E O F

BUSINESS

The ability to think strategically is essential in

today’s complex business world. Learning the skills

needed to comprehend ideas and issues, how to

place them in proper perspective and context, and

then how to form and articulate views offers you a

tremendous advantage.

Success in today’s challenging global economy

requires a solid academic foundation, and few

Learn … to make a difference.

These are important words today, and they represent how Kutztown

University’s College of Business is responding to today’s opportunities

and challenges. We develop thoughtful, creative business leaders who

lead with expertise, style, character and integrity.

business schools will invest as much in your

development as a leader. Kutztown graduates business

professionals who deliver high quality performance

and value over a lifetime for themselves, their

organizations and their communities.

With a degree from the College of Business,

there is no limit to what you will accomplish in the

business world!

I c h o s e K U T Z TOW N“Kutztown University has a beautiful campus, great faculty members willing to help and plenty of activities and events of interest. I plan to be the head

of an Accounting Department for a major corporation someday, and my KU education will get me there.”

C O R Y A R M S T R O N G ’13 , Accounting major

M A K I N G A

G L O B A L I M PA C T

The College of Business provides an exceptional

education that will prepare you for the rigors of the

marketplace or the demands of graduate education.

We will teach you how to participate effectively in

an interdependent, technology-driven world —

offering a business education in an environment that

stimulates engagement with ideas, each other, and the

world around you.

Our students are active in clubs and

organizations, receive professional career

counseling and advising,

and enjoy contemporary classroom and

laboratory space. We have outreach programs

encouraging cooperation, sustainability and social

entrepreneurship. And our faculty members

engage in research that ref lects how the world does

business today.

We are committed to the highest standards of

teaching and business practice and provide our

students with a comprehensive business curriculum.

Kutztown graduates set themselves apart with

“It’s important to transfer real-world business knowledge to

students. Our smaller size not only means smaller class sizes, but the

opportunity to get to know faculty and develop learning relationships

impossible at larger schools. My students work with me on research

projects and help write and present work at professional meetings.”

John Walker, faculty member, Finance

professional work experience gained through

internship opportunities and study abroad programs.

They compete strongly in a changing job market and

are ready to lead in their careers.

Experienced Professors

Our faculty is diverse, well educated and experienced.

Faculty members have started and run successful

businesses, been consultants to leading worldwide

companies, and held senior leadership positions in Learn more @ cob.kutztown.edu

DEGREE PROGRAMSAccountingFinanceManagementMarketingLeisure & Sport Studies

some of the world’s largest organizations. KU faculty

are experts in their fields and bring this experience to

class each day.

P R O G R A M O F F E R I N G S

ACCOUNTING

• Bachelor of Science in Business Administration — Accounting 610.683.4580 www.kutztown.edu/Accounting

Students graduating in accounting have the opportunity to become professional accountants. All businesses and organizations require accounting. KU graduates obtain positions with accounting firms, corporations or governmental agencies. Students’ business courses and general education classes prepare them to contribute to the overall success of any business. Classes in the accounting major include subjects such as managerial accounting, financial accounting, cost accounting, accounting information systems, federal and state taxation, and auditing.

FINANCE

• Bachelor of Science in Business Administration — Finance 610.683.4580 www.kutztown.edu/Finance

Students majoring in finance study how businesses, financial institutions, individuals and the government raise and invest capital to achieve their goals. Coursework focuses on the practical application of financial theory and incorporates a global perspective. Through the Applied Investment Management (AIM) program, top students gain hands-on investing experience by managing a portion of the university’s endowment portfolio. Graduates are prepared for entry-level positions in corporate finance, banking, security analysis, personal financial planning and government.

MANAGEMENT

• Bachelor of Science in Business Administration —Management 610.683.4580 www.kutztown.edu/Management

Business leaders today must be equipped for rapid changes. KU management majors are prepared to lead in a variety of settings including careers in general management, operations, human resources, consulting and logistics management. After completing business core courses, management majors take required courses in organizational behavior, business strategy, and business and society. Elective classes are offered, including human resource management, labor relations, supply chain management and small business management.

MARKETING

• Bachelor of Science in Business Administration — Marketing 610.683.4580 www.kutztown.edu/Marketing

Marketing entails satisfying needs with goods and services. In today’s rapidly changing and competitive business environment, marketing to consumers and businesses is dynamic and ever changing. Course offerings cover a broad spectrum of topics, skills and knowledge in marketing. Kutztown graduates have gone on to successful careers in sales, research, promotion, retailing, advertising, public relations, consulting and entrepreneurship.

ADVERTISING MINOR 610.683.4580 www.kutztown.edu/Advertising

Students declaring the advertising minor take a series of classes tailored to that field. Graduates have gone on to successful careers at some of the world’s largest advertising agencies. Notes: This minor is not available to marketing majors. Before declaring this minor, completion of the seven business core courses with a 2.0 GPA or higher is required.

ECONOMICS MINOR 610.683.4580

www.kutztown.edu/Economics

Economics is the study of the use of limited resources in producing goods and services that meet the needs of consumers, businesses and governmental agencies. The economics minor is available to students earning a major in business or any other subject. Students take required courses in principles of economics and intermediate economic theory and two electives.

CERTIFICATE OF RECOGNITION

• Certificate in Logistics and Supply Chain Management 610.683.4580

The College of Business offers a program leading to a certificate in logistics and supply chain management. This is a career field in the global economy that is growing rapidly, particularly in the Mid-Atlantic. It encompasses the business activities of sourcing, procurement, conversion into product or service, and distribution. An internship in logistics is strongly recommended.

DEPARTMENT OF SPORT MANAGEMENT

• Bachelor of Science in Leisure and Sport Studies 610.683.4370 www.kutztown.edu/SportManagement

The exciting world of sport and athletics provides career options at a number of levels for graduates prepared to meet the profession’s expanding opportunities and challenges. With a degree in Leisure and Sport Studies (LSS), students are prepared to enter the fields of professional sport team management, facility management, sport product marketing and sales, event management, sport tourism, athletic administration, and management of wellness and fitness facilities. LSS majors will have the option to pursue either a minor of their choosing or a specialization in sport-related fields such as coaching or fitness and health promotion. All LSS majors are required to complete an internship in their area of specialization.

The Coaching/Athletic Administration specialization is accredited by NCACE (National Council for Accreditation of Coaching Education). This program requires a coaching internship in addition to an internship in athletic administration.

DEPARTMENT OF PROFESSIONAL STUDIES 610-683-4585

The Department of Professional Studies offers courses that give students insight into various professional organizations, how they operate, and the principles that govern their operation, as well as practical information and skills to bolster their marketability as they enter the work force. These courses were developed with the non-business major in mind.

H O N O R S P R O G R A M A N D S T U D Y A B R O A D

The University Honors Program

The Kutztown University Honors Program provides

a challenging, individualized and rewarding

experience for students who have academically

distinguished themselves in high school. The

program complements your degree requirements with

exceptional opportunities for research, field trips and

professional development. You may also design,

with faculty, an independent study course in a field

that interests you.

Honors participants enroll in a curriculum that

brings together students from across the university.

They also have access to seminars, peer mentoring,

honors research experiences and internships.

The culmination of the experience is the thesis

presentation at a professional conference, along with

honors program recognition on a student’s transcript.

Study Abroad

A truly global education — the kind that prepares

you for a business career and life success in an

interdependent world — knows no boundaries.

During your career, you will collaborate with people

and work with companies from around the world, and

there’s no better way to raise your awareness of other

cultures than by living and studying abroad.

Kutztown offers exciting ways to expand your

academic experience. The Office of International

Programs sponsors numerous study abroad programs

at destinations such as England, China, Spain,

Ecuador, Germany and the Netherlands.

You’ll become immersed in a culture apart from

your own while gaining an international perspective

on specific areas of academic interest. Our study

abroad program will transform you personally and

give you a clearer view of the world at large.

You’ll become immersed in a culture apart from your own

while gaining an international perspective on specific areas

of academic interest.

Internships and Career Development

Today’s top employers are looking for ambitious

graduates who have enriching experiences outside

the classroom in addition to a high-quality academic

background. At Kutztown, you get both. Kutztown

students intern at Fortune 500 companies, newly

established entrepreneurial ventures, non-profits

and everything in between. Internships are located

across the region, as well as in Philadelphia and

New York City.

Your first step will be Kutztown’s Career

Development Center. Whether you are trying to

decide on a major, learning about career fields or

looking for an internship or a job after graduation, the

center’s knowledgeable staff members provide you

with the information and opportunities you need to

gain a step-up in the job market.

Another option Kutztown provides is the

opportunity to intern at the Small Business

Development Center (SBDC). This on-campus facility

offers the chance to work with local entrepreneurs

who are beginning their own business. Here you are

able to apply the knowledge you received in your

classes to a real-world setting. You can also work with

A D D I T I O N A L A C A D E M I C O P P O R T U N I T I E S

existing businesses: assisting with everything from the

creation of a marketing plan to financial projections

through the use of our Financial Management

system. The center’s experienced team of consultants

and MBA graduate students will provide fresh

perspectives to each case.

Dual Major and Minor Programs

Students with interests in more than one area may

want to consider declaring a dual major. By combining

two majors, a student graduates with qualifications to

excel in a variety of careers. Consider the possibilities:

marketing and professional writing are excellent

preparation for a career in public relations. Finance

and mathematics will prepare you to become a

certified financial planner. Declaring a dual

major may require attending Kutztown for an

additional semester or two.

Declaring a minor is similar, though it requires

fewer additional courses. A modern language minor

is popular for many students, because it provides

them with additional insight into a foreign culture and

assists students seeking careers with international

companies or targeting multi-lingual consumers in

the United States. Another option is to minor in an

area closely related to your major to expand your

knowledge base.

UNIVERSITY MINOR PROGRAMSAdvertisingAnthropologyBiologyBiochemistryChemistryComputer Science:

Information Technology, Software Development

CraftsCriminal JusticeEconomicsElectronic MediaGeography:

Environmental, PlanningGeologyGerman Communication

& CultureHistoryIndustrial-Organizational

Psychology

International StudiesLiteratureMarine ScienceMathematicsMulticultural StudiesMusicPA German StudiesPhilosophyPhysicsPolitical ScienceProfessional Writing PsychologyPublic AdministrationPublic RelationsSocial WorkSociologySpanishSpeech CommunicationWomen’s Studies

Virtual Tour

Take our online virtual tour

to learn about KU’s campus

@ tour.kutztown.edu

Admissions Office Contact Information

admissions.kutztown.edu

(610) 683-4060

(877) 628-1915 (toll free in PA and NJ)

Email: admission@kutztown.edu

Kutztown University of PennsylvaniaP.O. Box 730, Kutztown, Pennsylvania 19530

(610) 683-4000, TDD (610) 683-1315 or (610) 683-4499

www.kutztown.edu