business 001

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Read, Write and Speak

For communication to be effective, there has to be

both information and meaning. And .meaning

requires communication.

-Peter F Drucker

Business Communication

Ananya Roy Pratihar

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Deals with various commercialand industrial subject

Characterized by certain formalelements, such as commercial

and technical vocabulary. It is impartial and objective as

extreme care is taken to conveyinformation accurately andconcisely.

It entails complex writings and

procedures.

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Effective Business Communication

Business communication becomes effective only

1. If the language used is effective2. The message conveyed is clear3. And the predetermined objective is achieved

Hence effective business communication can be defined as theuse of effective language to convey a clear business message toachieve a predetermined objective

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Characteristics of Effective


A two-traffic way

Continuous Process

A short-lived process

Needs properunderstanding

Leads to theachievement of theorganizational objective

Dispelsmisunderstanding

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Characteristics BUSINESS COMMUNICATION

CHARACTERISTICS :

A two-way traffic As communication is an exchange of views, opinions, directions etc. it is a two

way traffic Messages, directives, opinions etc. are communicated upward as well as

downwards Simply talking and writing without regard to the recipients response, is

conducive to misunderstanding

Continuous process

As more often than not it is repeated to achieve the desired results

A short lived process The process is complete as soon as the communication is received and

understood by the receiver in the right perspective

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CHARACTERISTICS :

Needs proper understanding

Basic objective of conveying a message is a proper understanding ofthe message by the other party

Hence it should be simple, clearly worded, precise and concise

Leads to achievement of organizational objective

Effective communication does this by creating a sense of objectorientation in the organization

Dispels misunderstanding

Leads to clear understanding between people and thus buildscamaraderie among people

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BARRIERS TO COMMUNICATION

Lack of planning

Vagueness about thepurpose

Objectives to be achieved

Choice of wrong language

Assumptions unsharedand not clarified

Different perception ofreality

Wrong choice of channel

Poor listening

Inattention Mistrust

Lack of Interest

Premature Evaluation

Semantic difficulties

Bias Attitudinal clash

Different perception ofreality

Sender Receiver

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Essentials of effective communication: 7cs byfrancis j. bergin

Candid

Clear

Complete

Concise

Concrete

Correct

Courtesy

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Essentials of effective communication: 4ss byfrancis j. bergin

Shortness

Simplicity

Strength

Sincerity

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Conditions for successful communication :rule of five(KeithDavis)

Receive

Understand

Accept

Use

Give a feedback

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Benefits of Effective Business

communication

BetterQuality

OfDocuments

LesserMisunder-standing

Increased

Awarenessamong

employees

ImprovedCustomerRelation

HealthierBusiness

relationship

QuickerProblemsolving

StrongerDecisionmaking

Increasedproductivity

EnhancedProfessional

image

EffectiveCommunication

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Monday, April 30, 2012 Presented by Ms. Ananya Roy Pratihar

Thank you