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TRANSCRIPT
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A Universal Business Planfor an Independent
Bookkeeping, Financial,andPayroll Service
Table of Contents
. Form of Business
. Short Term Objectives. Long Term Objectives
. Personnel
. Insurance
. Location
. Business Risk
. Proucts an Services
. Customers!Clients
. Locating Clients
. Com"etition
. #arketing Plan
. $%ui"ment an #aterials &eee
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Chosen &ame ''''''''''''''''''''''''''''''''''''''''''''(Location) ''''''''''''''''''''''''''''''''''''''''''''
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Form of Business Pro"rietorshi"
* "ro"rietorshi" business form has been chosen. This +ill create "ersonalientification an res"onsibilit,. $ach client +ill be ealt +ith on aniniviual basis an confience an goo re"utation +ill be use forbusiness gro+th.
Short TermObjectives Business $stablishment
. The aim of the business is to establish a "rofessionalaccounting!bookkee"ing service that +ill reflect %ualit, "erformance anfill a +ie range of business nees.
. To create for clients "ro"er accounting- inventor,- an financialcontrols that +ill ai them b, giving constant business gro+th on a"rofitable basis.
. To make available to clients accounting s,stems that have beenesigne for their business- an have these s,stems available for both han"oste an com"uteri/e usage.
Long TermObjectives * 0ro+ing Business
. The aim is to create an continue the business on a soun anconservative basis.
. To "romote (through irect mail an "ersonal contact) services an"roucts to "ros"ective clients in a +a, that +ill cause business gro+th ona continuing stea, "attern.
. To grauall, e1"an the business through the inclusion of %ualifieassociates +ho have been ae%uatel, traine in business management.
Personnel Traine an 2ualifie
. Present. #, o+n backgroun inclues e1clusive training inbusiness management an accounting s,stems. I have com"lete a +ievariet, of ifferent com"an,3s books +hich inclue general sales-manufacturing- construction- automotive- an finance. The, inclue the"re"aration of financial re"orts an statements.
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. #, eucational an "rofessional backgroun inclues grauationfrom - - an
- all s"eciali/ing in *ccounting an Business#anagement.
. Future. *n, aitions to "ersonnel +ill be base on their iniviualtraining in all facets of business accounting +ith the abilit, to converse +ithclients on a "rofessional an kno+legeable basis.
Insurance Insurance Coverage
*ll business insurance +ill inclue full coverage of all assets of the businessin case of loss b, theft- fire- or other relate reasons. Personal lifecoverage- in the event of eath- +ill be in the sum of 4 .
Location The location of the business +ill be in m, home locate at. Overhea costs +ill be ke"t at a minimum. *
room +ithin the home +ill be full, e%ui""e an utili/e for thebookkee"ing service business. #, "resent resiential location is +ithin anarea +here over 5-666 small "ros"ective business clients are locate.
Business Risk 5. The normal business risks +hich result from un"re"aremanagement- inae%uate ca"ital- an lack of accounting have beengiven careful consieration an are being covere as "art of thisbusiness "lan.
7. The current business climate sho+s a efinite nee an a futuree1"ansion "otential for those +ho are %ualifie to give "rofessionalaccounting services.
Proucts anServices Provie 0eneral Business Bookkee"ing Proucts
589:. The "roucts I have available to clients inclue han"osteaccounting s,stems for "artial or fullcharge accounting. The, inclueboun manuals covering journali/e bookkee"ing- the general leger- an avariet, of subsiiar, legers.
589;. * com"lete filing s,stem for ail, transactions is furnishe to clientsfor their use in giving stronger financial control.
589
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Services
. Com"lete bookkee"ing services are inclue as neee anre%ueste b, clients- incluing ata entr, for all sales- isbursements-"a,rolls an stanar entries.
. =etaile com"utation an com"letion of financial statements aremae available as a se"arate service for those clients +ho alrea, maintaininhouse journali/e bookkee"ing.
. S"ecial services covering business financing- ,earen ta1 returns-+or "rocessing- an cor"orate management are o"tional services availableto clients on a contract basis.
Customers anClients T,"es an Si/e of Businesses
. *ll small businesses are "otential clients. >here inhousebookkee"ing is maintaine- the "rofessional com"letion of financialstatements- business financial "ackages an cor"orate creations- s"ecialconsultations an services +ill be available +hen re%ueste.
. For businesses that have no com"lete bookkee"ing s,stems- these+ill be "rovie an service on a ail,- +eekl,- or monthl, basis asneee.
. Final ,earen closings- ta1 returns- an management re"orts +ill bemae available to all clients an customers.
Locating Clients *vertising for &e+ Clients
. The avertising buget +ill be maintaine on a ver, conservativebasis. =irect mail to ne+ businesses an businesses +ithin the closevicinit, of the office +ill be the "rimar, source of clients. $ach of thesebusinesses +ill be given "ersonal contact +ith a visual is"la, of all"roucts an services offere.
. *ll irect mail avertising +ill come from "roven solicitationmethos covering the e1clusive s,stems esigne an available for theclient3s s"ecific business.
. Referrals +ill be gaine from satisfie clients an use in the"romotion of ne+ customers.
. =irect tele"hone solicitation +ill be use +hen "ersonnel (able togive "ro"er "resentations) can be locate an utili/e. *ll clients +ill beke"t in contact on a monthl, "ersonali/e basis.
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Initial Promotion
. T+o hunre an fift, "ersonal letters to friens an relatives +illbe sent announcing the o"ening of m, ne+ business- asking for referrals-an offering a ?thank ,ou.@ Business cars +ill be inclue +ith eachletter.
. Ten "ersonal letters +ill be maile each business a, to all smallbusinesses +ithin a onemile raius of m, business location avising themof m, business service an confirming a s"ecific "ersonal visit +ith anaccounting an financing "resentation.
. Ten letters +ith brochures +ill be maile each business a, to ne+businesses +ithin the trae area avising them of the available bookkee"ings,stems an offering financing "re"aration services.
. * onecolumn b, five inch local ne+s"a"er a +ill be run +eekl,for the first month of business (together +ith a ?FR$$@ "ublishe article+ritten about me- "ersonall,- an the service I offer "rinte in the samene+s"a"er). * "ersonal "icture +ill be inclue +ith the article.
. Ten "ersonal contacts +ill be mae ail, as a follo+u" to the+ritten re%uests for a""ointments.
. Ten follo+u" tele"hone calls +ill be mae ail, to ne+ businesses+ho have been maile letters an brochures.
. *ll letters maile an tele"hone calls mae +ill em"hasi/e the"ersonall, esigne accounting s,stems- an financing services I haveavailable.
. $ach "resentation visit +ill inclue a is"la, of the filing s,stem ansim"lifie accounting forms available for client use.
Com"etition Other Com"etitive Bookkee"ing Services
. Other bookkee"ing services +ithin the cit, shoul create a constantsource of ne+ clients. This +oul be cause ue to the man, aitionalservices I +ill offer. >ith the utili/ation of u"ate s,stems an "rograms-"lus a +eekl, contact- financial statements can be com"lete immeiatel,at the en of each month- +hich is +hat clients esire. Lack of "rom"tservice +ill create immeiate interest from those +ho +ant %uicker action.
. Some com"etition (having been in business for man, ,ears)becomes la1 an not +illing to give com"lete service to clients.
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. Aaving man, aitional business services available through thefurnishing of financing loan "ackages- cor"orate articles- an ,earenclosings +ill a to client interest.
. #, "ricing an billing structure gives great fle1ibilit, an "rovie"ros"ective clients %uick service %uotations.
Overall #arketing *n $1"aning *rea
. The location of m, business is in a gro+ing commercial area. &e+retail stores are being create each ,ear. Sho""ing centers are large anfull, occu"ie.
. Base on "resent stuies- the nee for "rofessional accountingservices becomes greater each ,ear. * recent government circular sho+saccountants as being 9 in the eman "rofessions uring the ne1t ten
,ears.
. Small businesses are maintaining a continual gro+th "attern.Po"ulation +ithin the area is increasing an eman for services isfollo+ing the same "attern.
>h, >ill Clients be *ttracte
. The "roucts an services offere are more com"lete than thoseoffere b, the com"etition an are in increasing eman as a greaternumber of small businesses are create.
. The "ersonal ?on site@ service given b, me together +ithe1clusivel, esigne s,stems for businesses +ill create interest.
. #, training an backgroun "lus that of "ersonnel +ill be a"ositive "lus in "resent an future marketing.
$%ui"ment an#aterials &eeefor Professional Service $lectronic $%ui"ment an #aterials
In orer to "re"are moern financial ocumentation in a com"uteri/efashion- the follo+ing e%ui"ment is consiere necessar,
. *n IB# com"atible 9
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Com"uter Programs an #aterials
. *BC Full Charge Bookkee"ing Soft+are
. >orPerfect 8.5 Com"uter Soft+are
. LOTDS 579- ver. 7.9 Com"uter Program
. * Pa,roll Plus Program
. Client file is"la,s
. Com"uter Pa"er an Office Su""lies
. Aan"oste Bookkee"ing S,stems for clients an fullchargeservice
Furniture an Fi1tures
5. *n e1ecutive si/e office esk an chair7. * fourra+er business filing cabinet9. T+o customer arm chairs
E. Office bookcase- ecorations an "lanters