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    A Universal Business Planfor an Independent

    Bookkeeping, Financial,andPayroll Service

    Table of Contents

    . Form of Business

    . Short Term Objectives. Long Term Objectives

    . Personnel

    . Insurance

    . Location

    . Business Risk

    . Proucts an Services

    . Customers!Clients

    . Locating Clients

    . Com"etition

    . #arketing Plan

    . $%ui"ment an #aterials &eee

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    Chosen &ame ''''''''''''''''''''''''''''''''''''''''''''(Location) ''''''''''''''''''''''''''''''''''''''''''''

    ''''''''''''''''''''''''''''''''''''''''''''

    Form of Business Pro"rietorshi"

    * "ro"rietorshi" business form has been chosen. This +ill create "ersonalientification an res"onsibilit,. $ach client +ill be ealt +ith on aniniviual basis an confience an goo re"utation +ill be use forbusiness gro+th.

    Short TermObjectives Business $stablishment

    . The aim of the business is to establish a "rofessionalaccounting!bookkee"ing service that +ill reflect %ualit, "erformance anfill a +ie range of business nees.

    . To create for clients "ro"er accounting- inventor,- an financialcontrols that +ill ai them b, giving constant business gro+th on a"rofitable basis.

    . To make available to clients accounting s,stems that have beenesigne for their business- an have these s,stems available for both han"oste an com"uteri/e usage.

    Long TermObjectives * 0ro+ing Business

    . The aim is to create an continue the business on a soun anconservative basis.

    . To "romote (through irect mail an "ersonal contact) services an"roucts to "ros"ective clients in a +a, that +ill cause business gro+th ona continuing stea, "attern.

    . To grauall, e1"an the business through the inclusion of %ualifieassociates +ho have been ae%uatel, traine in business management.

    Personnel Traine an 2ualifie

    . Present. #, o+n backgroun inclues e1clusive training inbusiness management an accounting s,stems. I have com"lete a +ievariet, of ifferent com"an,3s books +hich inclue general sales-manufacturing- construction- automotive- an finance. The, inclue the"re"aration of financial re"orts an statements.

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    . #, eucational an "rofessional backgroun inclues grauationfrom - - an

    - all s"eciali/ing in *ccounting an Business#anagement.

    . Future. *n, aitions to "ersonnel +ill be base on their iniviualtraining in all facets of business accounting +ith the abilit, to converse +ithclients on a "rofessional an kno+legeable basis.

    Insurance Insurance Coverage

    *ll business insurance +ill inclue full coverage of all assets of the businessin case of loss b, theft- fire- or other relate reasons. Personal lifecoverage- in the event of eath- +ill be in the sum of 4 .

    Location The location of the business +ill be in m, home locate at. Overhea costs +ill be ke"t at a minimum. *

    room +ithin the home +ill be full, e%ui""e an utili/e for thebookkee"ing service business. #, "resent resiential location is +ithin anarea +here over 5-666 small "ros"ective business clients are locate.

    Business Risk 5. The normal business risks +hich result from un"re"aremanagement- inae%uate ca"ital- an lack of accounting have beengiven careful consieration an are being covere as "art of thisbusiness "lan.

    7. The current business climate sho+s a efinite nee an a futuree1"ansion "otential for those +ho are %ualifie to give "rofessionalaccounting services.

    Proucts anServices Provie 0eneral Business Bookkee"ing Proucts

    589:. The "roucts I have available to clients inclue han"osteaccounting s,stems for "artial or fullcharge accounting. The, inclueboun manuals covering journali/e bookkee"ing- the general leger- an avariet, of subsiiar, legers.

    589;. * com"lete filing s,stem for ail, transactions is furnishe to clientsfor their use in giving stronger financial control.

    589

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    Services

    . Com"lete bookkee"ing services are inclue as neee anre%ueste b, clients- incluing ata entr, for all sales- isbursements-"a,rolls an stanar entries.

    . =etaile com"utation an com"letion of financial statements aremae available as a se"arate service for those clients +ho alrea, maintaininhouse journali/e bookkee"ing.

    . S"ecial services covering business financing- ,earen ta1 returns-+or "rocessing- an cor"orate management are o"tional services availableto clients on a contract basis.

    Customers anClients T,"es an Si/e of Businesses

    . *ll small businesses are "otential clients. >here inhousebookkee"ing is maintaine- the "rofessional com"letion of financialstatements- business financial "ackages an cor"orate creations- s"ecialconsultations an services +ill be available +hen re%ueste.

    . For businesses that have no com"lete bookkee"ing s,stems- these+ill be "rovie an service on a ail,- +eekl,- or monthl, basis asneee.

    . Final ,earen closings- ta1 returns- an management re"orts +ill bemae available to all clients an customers.

    Locating Clients *vertising for &e+ Clients

    . The avertising buget +ill be maintaine on a ver, conservativebasis. =irect mail to ne+ businesses an businesses +ithin the closevicinit, of the office +ill be the "rimar, source of clients. $ach of thesebusinesses +ill be given "ersonal contact +ith a visual is"la, of all"roucts an services offere.

    . *ll irect mail avertising +ill come from "roven solicitationmethos covering the e1clusive s,stems esigne an available for theclient3s s"ecific business.

    . Referrals +ill be gaine from satisfie clients an use in the"romotion of ne+ customers.

    . =irect tele"hone solicitation +ill be use +hen "ersonnel (able togive "ro"er "resentations) can be locate an utili/e. *ll clients +ill beke"t in contact on a monthl, "ersonali/e basis.

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    Initial Promotion

    . T+o hunre an fift, "ersonal letters to friens an relatives +illbe sent announcing the o"ening of m, ne+ business- asking for referrals-an offering a ?thank ,ou.@ Business cars +ill be inclue +ith eachletter.

    . Ten "ersonal letters +ill be maile each business a, to all smallbusinesses +ithin a onemile raius of m, business location avising themof m, business service an confirming a s"ecific "ersonal visit +ith anaccounting an financing "resentation.

    . Ten letters +ith brochures +ill be maile each business a, to ne+businesses +ithin the trae area avising them of the available bookkee"ings,stems an offering financing "re"aration services.

    . * onecolumn b, five inch local ne+s"a"er a +ill be run +eekl,for the first month of business (together +ith a ?FR$$@ "ublishe article+ritten about me- "ersonall,- an the service I offer "rinte in the samene+s"a"er). * "ersonal "icture +ill be inclue +ith the article.

    . Ten "ersonal contacts +ill be mae ail, as a follo+u" to the+ritten re%uests for a""ointments.

    . Ten follo+u" tele"hone calls +ill be mae ail, to ne+ businesses+ho have been maile letters an brochures.

    . *ll letters maile an tele"hone calls mae +ill em"hasi/e the"ersonall, esigne accounting s,stems- an financing services I haveavailable.

    . $ach "resentation visit +ill inclue a is"la, of the filing s,stem ansim"lifie accounting forms available for client use.

    Com"etition Other Com"etitive Bookkee"ing Services

    . Other bookkee"ing services +ithin the cit, shoul create a constantsource of ne+ clients. This +oul be cause ue to the man, aitionalservices I +ill offer. >ith the utili/ation of u"ate s,stems an "rograms-"lus a +eekl, contact- financial statements can be com"lete immeiatel,at the en of each month- +hich is +hat clients esire. Lack of "rom"tservice +ill create immeiate interest from those +ho +ant %uicker action.

    . Some com"etition (having been in business for man, ,ears)becomes la1 an not +illing to give com"lete service to clients.

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    . Aaving man, aitional business services available through thefurnishing of financing loan "ackages- cor"orate articles- an ,earenclosings +ill a to client interest.

    . #, "ricing an billing structure gives great fle1ibilit, an "rovie"ros"ective clients %uick service %uotations.

    Overall #arketing *n $1"aning *rea

    . The location of m, business is in a gro+ing commercial area. &e+retail stores are being create each ,ear. Sho""ing centers are large anfull, occu"ie.

    . Base on "resent stuies- the nee for "rofessional accountingservices becomes greater each ,ear. * recent government circular sho+saccountants as being 9 in the eman "rofessions uring the ne1t ten

    ,ears.

    . Small businesses are maintaining a continual gro+th "attern.Po"ulation +ithin the area is increasing an eman for services isfollo+ing the same "attern.

    >h, >ill Clients be *ttracte

    . The "roucts an services offere are more com"lete than thoseoffere b, the com"etition an are in increasing eman as a greaternumber of small businesses are create.

    . The "ersonal ?on site@ service given b, me together +ithe1clusivel, esigne s,stems for businesses +ill create interest.

    . #, training an backgroun "lus that of "ersonnel +ill be a"ositive "lus in "resent an future marketing.

    $%ui"ment an#aterials &eeefor Professional Service $lectronic $%ui"ment an #aterials

    In orer to "re"are moern financial ocumentation in a com"uteri/efashion- the follo+ing e%ui"ment is consiere necessar,

    . *n IB# com"atible 9

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    Com"uter Programs an #aterials

    . *BC Full Charge Bookkee"ing Soft+are

    . >orPerfect 8.5 Com"uter Soft+are

    . LOTDS 579- ver. 7.9 Com"uter Program

    . * Pa,roll Plus Program

    . Client file is"la,s

    . Com"uter Pa"er an Office Su""lies

    . Aan"oste Bookkee"ing S,stems for clients an fullchargeservice

    Furniture an Fi1tures

    5. *n e1ecutive si/e office esk an chair7. * fourra+er business filing cabinet9. T+o customer arm chairs

    E. Office bookcase- ecorations an "lanters