busi 296 - google media presentation
TRANSCRIPT
![Page 1: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/1.jpg)
Convincing the media
a Tactical Media Announcement Strategy for google china
BUSI 296
Google conference
September, 2012
Team 2:
Kyle Bailey
Cory wynn
Shane Hoelscher
![Page 2: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/2.jpg)
![Page 3: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/3.jpg)
Convincing the media
a Tactical Media Announcement Strategy for google china
BUSI 296
Google conference
September, 2012
Team 2:
Kyle Bailey
Cory wynn
Shane Hoelscher
![Page 4: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/4.jpg)
Roadmap
• Media Context
• Obstacles to Success
• What the media wants:
– Benefits to Chinese User
– Being present promotes internet freedom
– Donating to an anti-censorship NGO
• Moving Forward…
• Q & A
![Page 5: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/5.jpg)
We have a mantra: 'Don't be evil', which is to do the best things we know how for our users, for our customers, for everyone. So
I think if we were known for that, it would be a wonderful thing.
-Larry Page, co-founder of Google
![Page 6: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/6.jpg)
The prize is a world in which every human being starts life with the same access to information, the same opportunities to learnand the same power to communicate. I believe that is worth fighting for.
—Eric Schmidt, chief executive of Google
![Page 7: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/7.jpg)
Obstacles
To
Success
![Page 8: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/8.jpg)
Access to google products
![Page 9: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/9.jpg)
Censorship in China
![Page 10: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/10.jpg)
So What Do the Media Want?
![Page 11: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/11.jpg)
Freedom
![Page 12: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/12.jpg)
Efficiency
![Page 13: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/13.jpg)
Trust
![Page 14: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/14.jpg)
FREEDOMFOR Your USERS
![Page 15: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/15.jpg)
The Status Quo
![Page 16: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/16.jpg)
Clear Notification of censorship
Stronger Protection for e-mail and blogging services
Continued Access to google.com in Chinese
Google.cn provides:
![Page 17: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/17.jpg)
EFFICIENCYOF YOUR PRODUCT
![Page 18: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/18.jpg)
10%
90%
Availability of googleGoogle.com
Google News
95%
5%
50%50%
Google Images
Available
Unavailable
![Page 19: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/19.jpg)
Increased speeds and improved access
Increased number of credible results
Decreased frustration
Google.cn provides:
![Page 20: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/20.jpg)
TRUST
IN YOUR COMPANY
AND your VALUES
![Page 21: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/21.jpg)
Silence is complicity. Speak now or surrender
your ground.
- Michelle Malkin, American political comentator and author
![Page 22: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/22.jpg)
Support for Anti-Censorship & Human Rights
The Global InternetFreedom Consortium
Amnesty International
The Global Internet Freedom Consortium Mission Statement: Inform, connect, and empower the people in closed societies with information
on a free Internet.
![Page 23: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/23.jpg)
Moving forward…
![Page 24: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/24.jpg)
Isolated nations:
North Korea and Cuba
North Korea
Cuba
![Page 25: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/25.jpg)
Engaged nations:
South korea and taiwan
South Korea Taiwan
![Page 26: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/26.jpg)
Questions
&
Answers
![Page 27: Busi 296 - Google Media Presentation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a32e731a28ab1c178b4776/html5/thumbnails/27.jpg)
Freedom
Trust Efficiency
GoogleChina