bushnell
DESCRIPTION
BUSHNELL. 2012 – 2013 PRODUCT LINE. Bear Grylls – Family of Products . GPS. Innovator and Leader in Simple GPS. Binoculars. Market Leader by 2x over Nearest Competitor. Portable Power. New Category for Growing Electronic Devices . Bear Grylls – Family of Products . GPS. - PowerPoint PPT PresentationTRANSCRIPT
BUSHNELL
2012 – 2013PRODUCT LINE
Bear Grylls – Family of Products
GPS
Binoculars
Portable Power
Innovator and Leader in Simple GPS
Market Leader by 2x over Nearest Competitor
New Category for Growing Electronic Devices
10x42
8x25
7x32
GPS Binoculars Portable Power
Bear Grylls – Family of Products
by BUSHNELL
• New to the World Innovation
• Simple to use and understand
• Log 48 Hours of Trip Info• Free App with Google Maps and Facebook integration
• Durable, Water-Resistant
BackTrack D-TOUR
Sku 360310BGBass Price $71.98
Target Retail $120.00
by BUSHNELL
• Mark up to 3 locations• Includes a backlight for ease of use in the dark
• Latest GPS Technology
• Quick Satellite Acquisition
• Integrated Digital Compass
BackTrack™
Sku 360401BGBass Price $43.00
Target Retail $79.99
• Proprietary Product Color
• Signal Mirror Value-Add
• BG/DTOUR Packaging
Sports Optics
Key Features• BaK4 prisms• Twist-up eyecups• Waterproof• Product Colors: Black with orange accent and logo
Proposed Pricing
Targeted Availability• 2/1/2013
9x32
10x42Case
8x25
Configuration Bass Price Sugg. Retail 9x32 $ 25.00 $ 39.99 8x25 $ 32.50 $ 49.99 10x42 $ 65.00 $ 99.99
Portable Power
Targeted Availability• 3/1/2013
1x
• Compact, Durable Continuous Solar Roll
• Can fit on backpack, charge while hiking
• (1x) Lithium Ion Battery On-Board
• (1x) USB Output; Micro USB Input
Key FeaturesMini SolarRoller
Sku PP1010BGBass Price $37.75
Target Retail $69.99
SEP OCT NOV DEC JAN FEB MAR APR MAY
Bear Grylls – Timeline
GPS
Portable Power
Binoculars
SIMPLE - RUGGED - PORTABLE - POWER
Solar Panel TechnologyAmorphous Thin Film• Great in Less Than Full Sunlight• Does not require direct sunlight• Durable, Foldable & Rollable
MC / PC
Amorphous
Monocrystalline & Polycrystalline• Works best in Full Sunlight• Requires direct sunlight & more material• Breakable; One break and done!
CIGS• Works best in Full Sunlight• Requires more material per watt collection• Durable but will not roll
CIGS
Proprietary, Patented Solar Panel Technology• Amorphous Thin Film Material
• Thin, Lightweight & Portable
• Durable (bulletproof)
• Foldable / Rollable (compact storage, carrying)
• Ideal Technology for less than Full Sun occasions
• Rapid Charge CapabilityRollableThin Film
FoldableThin Film
THE BUSHNELL ADVANTAGE
Integrated Battery On-Board Solution• High Capacity 18650 Li Ion Built-In
• Fast Power Up from Solar (or Wall Charger)
• Day / Night Device Charging
• Quick Charge Circuitry
• 1x & 2x USB solutions
• Works on all Devices!
THE BUSHNELL ADVANTAGE
SOLAR PRODUCTS
PowerSync – SOLARBook
Time to charge on-board Battery
from Solar SB 800 = 3.4 HrsSB 650 = 4.5 Hrs
2x
• High Solar Collectivity-Capable
• Durable Case contains Solar Panels
• (2x) 2200ma 18650 Batteries On-Board
• (2x) USB Outputs for concurrent charging
PowerSync – SOLARRoller
Time to charge on-board Battery
from Solar SR 400 = 3.5 HrsSR 250 = 5.3 Hrs
1x
• Compact, Durable Continuous Roll
• Rugged, Streamlined Case
• (1x) 2200ma 18650 Battery On-Board
• (1x) USB Output; 1x Micro USB input
PowerSync – Mini SOLARRoll
Time to charge on-board Battery
from Solar SR 100 = 10.5 Hrs
1x
• Compact, Durable Continuous Roll
• Miniature Size w/ Backpack Loop
• (1x) 2200ma 18650 Battery On-Board
• (1x) USB Output; Micro USB Input
BatteryPower
PowerSync – STICK
PowerSyncBB - 16
Simple . Portable . Rugged . Power
PowerSyncBB - 8 Time to charge on-
board Battery from Wall Chgr.
BB16 = 4 HrsBB 8 = 2 Hrs
• Compact, Durable, Lightweight• Miniature Size w/ Backpack Loop• (1x or 2x) 2200ma Li Ion Battery On-Board• (1x & 2x) USB Output; Micro USB Input
PowerSync – Battery Recharger
Time to charge on-board Battery
BR 10 = 2 Hrs
1x
• Charge a device or use Rechargeable (4x) AA NiMH in AA compatible device
• (4x) 2000ma NiMH Rechargeable AA (incl.)
• (1x) USB Output; Micro USB Input
• Field Light for Night Use
PowerSync – BatteryCharger
Time to charge on-board Battery
BR 20 = 4 Hrs
2x
• High Capacity Battery Charger (20 Whr)
• Quick Charge Circuitry
• (2x) USB Outputs for concurrent charging
• Battery Fuel Gauge
• Field Light for Night Use
SIMPLE - RUGGED - PORTABLE - POWER
$300
$250
$200
$150
$100
$ 50
Performance
BATTERY STORAGE
SOLAR PRODUCTS
PACKAGING / MERCHANDI
SING
FRONT
ENVIRONMENT–FRIENDLY PACKAGING
BACK
MERCHANDISING
