bus5601_sg_070510.pdf

Essentialsof BusinessDevelopment 1

Florida Tech Undergraduate and Graduate Degrees

BUS 5601: Essentials of Business Development 1 | i

Table of ContentsCourse Introduction .....................................................................................................1

Financial Statement Analysis Project .............................................................................3

Accounting Introduction ...............................................................................................5

Accounting Overview ...................................................................................................7

Accounting Concepts and Principles ............................................................................11

Financial Statements and the Accounting Equation .......................................................13

Transaction Analysis and Balance Sheet .......................................................................19

Income Statement and Statement of Cash Flows ...........................................................25

Economics Introduction .............................................................................................31

First Principles ..........................................................................................................33

Demand and Supply ..................................................................................................39

Markets in Action ......................................................................................................47

Exchange Rate Fundamentals .....................................................................................57

Cost Benefit Analysis .................................................................................................63

Applications of the Cost-Benefit Principle .....................................................................67

Macroeconomics Primer .............................................................................................73

Operating in a Fixed Exchange Rate Environment ..........................................................81

Marketing Introduction ...............................................................................................85

Marketing Overview ...................................................................................................87

Marketing Strategy ....................................................................................................91

Market Segmentation .................................................................................................95

Marketing Environment ..............................................................................................99

Consumer Buying Behavior ......................................................................................101

Corporate Governance and Financial Disclosures .........................................................107

Financial Statement Analysis ....................................................................................111

Conclusion .............................................................................................................115

2010 Bisk Education, Inc. and Florida Institute of Technology. All rights reserved.

Essentials of Business Development 1 | 1

Course Introduction


Financial Statement Analysis Project


Accounting Introduction


Accounting Overview


Accounting Concepts and Principles


Financial Statements and the Accounting Equation


Transaction Analysis and Balance Sheet


Income Statement and Statement of Cash Flows


Economics Introduction


First Principles


Demand and Supply


Markets in Action


Exchange Rate Fundamentals


Cost Benefit Analysis


Applications of the Cost-Benefit Principle


Application of the Cost-Benefit Principle


Macroeconomics Primer


Operating in a Fixed Exchange Rate Environment


Marketing Introduction


Marketing Overview


Marketing Strategy


Market Segmentation


Marketing Environment


Consumer Buying Behavior


Corporate Governance and Financial Disclosures


Financial Statement Analysis


Conclusion

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bus5601_sg_070510.pdf

Documents

statement analysis project

fina statement analysis

benefit analysis

transac analysis

eco introduction

mark introduction

statement of cash flows

rate fundamentals