bus349- final project pres 1 (1)
TRANSCRIPT
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Business 349 | April 6th, 2016Rebecca Fontanilla, Dayna Yogi, Joyce Chuang, Caitlin Grimm
In collaboration with Team 4Mation
The App
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Mentor:
Michael Seiler
National Director of Events
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Anthropology
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Analyzing the event process:
Before
Marketing/Ads
Registration
During
Engagement
Networking
After
Follow-Ups
Future Events
Anthropology
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Initial observations:
Anthropology
■ Confusing
■ Disorganized
■ Awkward
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Anthropology
■ Navigation
■ Organization
■ Networking
Pain points:
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Prototyping
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The Process:
Customized name tags Color-coding RFID
wristbands
Prototyping
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The Final Product
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A single investment with infinite opportunities.
The AppThe App
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Why a mobile app?
■ Convenient
■ Modern
■ One-time investment
■ Wide range of opportunity
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125%
Recent event app data:
42%
92% send at least one message or LinkedIn invite during an event
more social media impressions
increase in users
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Functionality
■ Registration
■ Navigation
■ Events
□ Engagement
□ Networking
Simplicity is key. As the app progresses, more features may be added.
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Home Page
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Registration Page
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Select Campus Page
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Today’s Events Page
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Navigation Page
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EngagePage
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Network Page
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Make Your Own Profile
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Feedback Page
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Potential benefits & concerns
Pros+
Cons-
■ More tech friendly
■ Build networks
■ Instant communication
■ Financing
■ Low cost
■ Phones create a disconnect
■ Overcomplicated
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We are Team4MationInnovating and amplifying events through mobile apps.
Mentor: Michael Seiler