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Sponsored by the U.S. Department of Education Title III Grant, Strategies for Success: Increasing Achievement, Persistence, Retention & Engagement, 2008-2013.

Introduction toHospitality Industry (BUS 153)

Strategies for SuccessCOURSE GUIDE

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Title

III

Strengthening

Institutions

Project

Strategies

for

Success:

Increasing

Achievement,

Persistence,

Retention

and

Engagement

TheStrategiesforSuccessTitleIIIinitiativeisamajor,fiveyear project(20092013)fundedby

atwomilliondollargrantfromtheU.S.DepartmentofEducation.Thisinitiativeisintendedto

transformMiddlesexCommunityCollegebyimprovingtheacademicachievement,persistence,

retention,and

engagement

of

its

students.

Theproject focuseson reformedcurriculaandcomprehensiveadvising.ReformedCurriculum

involvesthedesignofdevelopmentalandcollegeGatewaycoursesand learningcommunities

embedded with Core Student Success Skills related to critical thinking, communication,

collaboration,organization,andselfassessment.Overall,45courseswillbeimpactedoverthe

five years of theproject.ComprehensiveAdvising involves the design of integrated advising

servicestoincludeidentificationofacademicandcareergoals,creationofrealisticeducational

plans,andcontinuoustrackingandinterventionwithanemphasisontheCoreStudentSuccess

Skills.ComprehensiveAdvisingServiceswillbespecificallytailoredtoeachprogramofstudy.

Cross

division

curriculum

and

advising

design

teams

composed

of

faculty

and

staff

are

designing,piloting,andassessingthecurriculumandadvisinginitiatives.

TheTitle III grantprovides resources to support facultyprofessionaldevelopment related to

designing and piloting new curriculum and advising students. The grant also supports the

purchaseofadvisingsoftwareprogramsandthehiringofaPedagogicalInstructionalDesigner,

Learning Engagement Specialist, Advising Coordinator, and two academic advisors. The

resourcesprovidedby the grant offer an excitingopportunity for the college community to

worktogethertodevelopthestrongprogramsandservicesthatwillincreasestudentsuccess.

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1

Contents

Introduction.................................................................................................................................................. 2

LessonPlan:Service...................................................................................................................................... 3

LessonPlan:RestaurantOrganizationandManagement............................................................................. 5

LessonPlan: TheRestaurantIndustry.......................................................................................................... 7

LessonPlan:TheCruiseIndustry.................................................................................................................. 9

IntroductiontoHospitalityIndustryAssignment2Handout.................................................................. 12

LessonPlan: GamingandCasinoHotels.................................................................................................... 13

IntroductiontoHospitalityIndustryAssignment3Handout.................................................................. 15

LessonPlan:ManagementCompanies....................................................................................................... 16

LessonPlan:

Ethics

......................................................................................................................................

17

LessonPlan:MarketingHospitality............................................................................................................. 19

LessonPlan:Hotels..................................................................................................................................... 20

SampleKeyOperatingStatisticsWorksheetHandout............................................................................ 22

LessonPlan:ClubManagement.................................................................................................................. 23

IntroductiontoHospitalityIndustryClubManagementAssignment1.................................................. 24

IntroductiontoHospitalityIndustrySemesterProjectHandout............................................................ 25

Appendix:SampleSyllabus......................................................................................................................... 26

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2

Introduction

BUS153,IntroductiontoHospitalityIndustry,wasdevelopedtoprovidehospitality,traveland

culinaryartsstudentswithabroadoverviewofthehospitalityindustry,andthecareers

available

within

that

industry.

This

course

addresses

management

practices

in

the

gaming

/

casinoindustry,thecruiselineindustry,entrepreneurshipinthehospitalityindustry,aswellas

clubandrestaurantmanagement. Italsoexploresethics,marketingandindustrybest

practices. Ideally,thiscourseshouldincludesitevisitsandguestspeakers.

ThegoalsoftheTitleIIIgrant,StrategiesforSuccessaretoincreaseachievement,persistence,

retentionandengagementofstudents.Thekeyskillsofcommunication,criticalthinking,

collaboration,selfreflectionandorganizationhavebeeninfusedinthecoursewiththeintent

ofreachingthesegoals.Theconceptistoleadstudentstoapplytheseskillsasamethodfor

learning

course

content.

The

expectation

is

that

by

practicing

these

skills

in

this

course,

they

will

developintomoresuccessfulcollegestudentsoverall,andasaresult,persistintheircollege

studies.

Inordertosucceedinthecourse,studentsareexpectedtoreadthetext. PowerPointnotes

areprovidedforeachchaptertobeusedasaguideforreading,aswellastopromote

organization. Classactivitiesaredesignedtoenhancestudentknowledgeoneachtopic,aswell

aspromotecriticalthinking,communicationandcollaborationamongstudents. Studentswill

begivenjournalassignmentsforeachtopicasameansofselfreflection. Thecourseincludes

severalwritingassignments,quizzesandexamsaswellasafinalsemesterproject.

KimMorrissey,

[email protected]

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3

Lesson

Plan:

Service

Learning Objectives: Aftersuccessfullycompletingthisactivity,studentswillbeableto:

Explaintheconceptofserviceasitrelatestothehospitalityindustry.

Identifythe

outcomes

of

good

service,

and

craft

strategies

to

achieve

this

goal.

Discussindustrybestpracticesandtheirapplicationsinallhospitalityindustries.

College Student Success Skills Addressed:CriticalThinking,Collaboration,Communication

Materials Needed:

Studentsshouldhavereadchapter1inthetextandreviewedtheChapter1PowerPointnotes

postedonBlackboard. (PowerPointNotesAttached. PowerPointnotesaredesignedasa

reading

guide

for

each

chapter.

Students

should

be

prepared

in

class

to

discuss

any

material

fromthechapterandthePowerPointnotesforthatchapter.)

DisneyServiceExampleDiscussionfromChapterinText.

DisneyServiceVideoYouTubeADayintheLifeofaDisneyIntern.

Instructions:

Activity#1:

BadServiceStudentswillbeaskedtothinkaboutanexperienceinhospitalitywheretheyreceived

badservice. Studentswillthengoaroundtheroomanddescribetheirexperience. Studentswillbe

askedtocommentoneachothersexperiencesandofferrecommendationsastohowthissituation

couldhave

been

improved.

This

is

agreat

ice

breaker

activity

to

help

get

students

comfortable

with

eachotherandwithspeakingtotheclass. Studentsaregenerallyexcitedtosharetheirbadservice

experiences. Studentsshouldformchairsintoacircleforeasierdiscussion. Instructorsroleisto

facilitatethediscussion,keepeveryoneontopicandsteerconversationtowardsteachablepoints.

Instructorshouldworkwiththestudentstohelpdeterminethecauseofthebadservicethatthey

received,andhowthatsituationcouldhavebeenavoidedorrectified. Industrybestpracticeswillbe

introducedduringthisactivityasstudentsstarttomakeconnectionsbetweenthebadservicethatthey

received,andhowserviceimpactsthesuccessofahospitalityoperation.

Activity

#2:

BestPracticesintheServiceIndustry. Thepurposeofthisactivityistointroducebestpracticesinthe

hospitalityindustryasmodeledbyDisney. DisneyServiceModel: Studentswillformgroupsof34

anddiscussquestionsregardingDisneyvideoandarticle. Groupswillthendiscusstheiranswerswith

theclassasawhole.

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4

Assessment:

Journal Assignment:

Studentswillhaveajournalassignmentreflectingonasituationinwhichtheyreceivedgoodservice.

Students

will

be

asked

to

reflect

on

why

it

is

so

important

for

the

hospitality

industry

to

provide

good

service. Theywillalsobeaskedtodiscussstrategiesforhowabusinessinthehospitalityindustrycan

ensurethatitprovidesgoodservice.

Thisinformationwillalsobeincludedonchapterquizzesandmidterm/finalexams.

Samplequizzesandexamsareattached. Quizzesforthiscourseareopenbook/opennoteand

designedtoencourageunderstandingofkeyconceptsandterms. Examsaredesignedtopromote

criticalthinking. Studentsareaskedtothinkaboutthewhyandhowinthehospitalityindustry.

Whycertainthingsaredone,andhowbusinessescanachievesuccess.

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5

Lesson

Plan:

Restaurant

Organization

and

Management


Identifythe

components

of

success

as

it

applies

to

the

restaurant

industry.

Identifythekeymenuissuesandcontroltoolsavailabletomanagers.

Discusstheconceptsofmenuengineering,restaurantatmosphereandguestsatisfaction.


Materials Needed:

StudentsshouldhavereadchapterfiveinthetextandreviewedthechapterfivePowerPoint

notespostedonBlackboard. (PowerPointNotesAttached)

KitchenNightmares

Video

15

minute

segment

of

Kitchen

Nightmares

video

will

be

shown.

Instructions:

Activity

#1:

SuccessfulrestaurantsThepurposeofthisactivityistoexploretheenormityofthetaskofrunninga

successfulrestaurant.

Studentswillformgroupsof34anddiscusstheelementsthattheyfeelmakeasuccessfulrestaurant.

Topicstobediscussed: Whydoyoureturntosomerestaurantsandnotothers? Whyaresome

restaurantsbusyandnotothers? Howdoyoudefinesuccessintherestaurantindustry?

Groupswillposttheirlistsontheboard. Topicswillthenbediscussedasaclass. Studentswilldevelop

alistofrestaurantsthattheydeemassuccessful. Websitesfromeachofthoserestaurantswillbe

pulledupfortheclasstoview,andanalyze.

Activity#2:

Watch15minutesegmentfromKitchenNightmares,featuringalocalrestaurant,followedbyaclass

discussion. KitchenNightmaresvideowillprovideanopportunitytodiscussthemistakesmany

restaurantsmake,aswellashowthoseproblemscanbeavoided. AreviewfromChapter4regarding

ChainversusIndependentrestaurantsshouldbeincludedinthisdiscussion. TheKitchenNightmares

videowill

provide

an

example

of

an

Independent

restaurant.

Assessment:

Journal Assignment:Students will have a journal assignment reflecting on restaurant success. They will be taskedwith assembling a plan for achieving success if they were to open a restaurant.

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6

Key Chapter Terms:

Ambience

Fixed menus

Cyclical menus

Specialty menus

Balance Sheet

Income Statement

Budget

Standard Recipes

Standard Purchase Specifications

Standard Yield

Standard Portion Size

Standard Portion Cost

Food Control Cycle

Menu Engineering

This information will also be included on chapter quizzes and midterm / final exams.

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7

Lesson

Plan:

The

Restaurant

Industry


Identifythemanysegmentsoftherestaurantindustry.

Discussthe

obstacles

faced

when

opening

anew

restaurant.

Explainthedifferencesbetweenchainandindependentrestaurants.

Analyzetheimportanceofsustainabilityintherestaurantindustry.

College Student Success Skills Addressed:CriticalThinking,Organization,Communication

Materials Needed:

StudentsshouldhavereadchapterfourinthetextandreviewedthePowerPointnotesposted

onBlackboard.

Videoon

Starbucks

green

practices.

ArticleonSustainabilityintherestaurantindustry.

Instructions:

Activity #1:The purpose of this activity is to identify the many differences between chain and independentrestaurants.

Chains vs. Independents:1. Divide class into two groups. One group will represent Chain restaurants. The other

group will represent Independent restaurants.

2. Each group will prepare a list of pros and cons of that type of restaurant from both themanagement and the employee perspective.

3. Information will be written on board and discussed in class.

Activity #2:Watch Starbuck video on green practices, followed by a class discussion. Topics to bediscussed: What is sustainability? Why is it relevant in the restaurant industry? What greenpractices can / should a restaurant employ? Why should a restaurant do this?

Assessment:Journal Assignment: Students will complete a journal assignment reflecting on sustainability in

the restaurant industry. They will be asked to provide examples of restaurants that are usinggreen practices, as well as explain why restaurants engage in such practices.

Thisinformationwillbeincludedoncoursequizzesandexams.

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8

KeyChapterTerms:

SiteSelection

FeasibilityStudy

Sustainability

ChainRestaurants

IndependentRestaurants

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9

Lesson

Plan:

The

Cruise

Industry


Identifythefourmajorsegmentsofthecruiseindustry.

Analyzethe

challenges

of

cruise

ship

operations.

Discussthevariouscruiseshipspositions.

Explaintheissuesrelatedtocruiseshipsecurity,safetyandsanitation.

College Student Success Skills Addressed:

CriticalThinking,Collaboration,Communication

Materials Needed:

Chapter10inthetext.

PowerPointNotesforChapter10(Attached).

PromotionalVideosfromCarnivalCruises,NorwegianCruiseLines,andOceanaCruises.

20/20Video

on

Carnival

Cruise

Disaster

2013.

PromotionalBrochuresfromavarietyofCruiseLines.

ArticlefromUSAToday,Fall2012,InterviewwiththetopCEOsofthemajorcruiselines.

Instructions:

Purposeofthislessonistocontrastnotonlythevarioustypesofentitiesinthecruiseindustry;butalso

thepositiveandnegativeaspectsoftheindustry.

Activity#1:

WatchPromotional

Video

from

Carnival

Cruises

(approx.

five

minutes)

followed

by

brief

class

discussion

onCarnivalCruiseLines. Whatcategorydotheyfallinto?(Contemporary/ValueLines). Whoaretheir

targetmarkets? Howdotheytrytopositionthemselvesviatheirpromotionalvideo?

Watch20/20videoonCarnivalCruiseDisaster2013(approx.10minutes)followedbydiscussiononthe

disaster. HowwhatdoeshappenedcomparewithhowCarnivalpromotesthemselves?

LookattheCarnivalCruiseswebsite. Whataretheycurrentlydoingtopromotetheirbusiness?

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Activity#2:JigSawActivity

Dividetheclassintosixgroupsof24. Assigneachgrouponeofthefollowingjobsfromacruiseline.

Eachgroupmustusethetexttoresearcheverythingabouttheirassignedposition. Thegroupswillbe

thenmixedupsothateachnewgrouphasonememberrepresentingeachofthejobsresearched. Each

groupmember

must

then

teach

their

group

about

the

position

that

they

were

originally

assigned.

Eachgroupisthengivenabriefquizonthevariousjobsonthecruiseship,tobetakenindividually. The

groupwhoscoresthehighestgrouptotalonthequizwillreceivefivebonuspointsfortheclass.

Notes: Thegoalofthisistohelpcreateaccountabilityfortheirlearning. Theexpertsoneachtopic

arenotonlyresponsibleforlearningthetopic,butalsoknowingitwellenoughtoteachtheirgroup.

Theymustbeabletoprovidetheirgroupwithenoughinformationsothattheycanscorewellonthe

quiz. Thisusuallycreatesafunatmosphereandfriendlycompetitionbetweenthegroups. Eachgroup

strivestobecomeexpertsonallcruiseshipjobs. Theretentionofthismaterialisgenerallymuchhigher

whenusingthisactivitythantraditionallecturemethods.

Activity #3:USA Today interview with Cruise Ship Industry CEOs from fall 2012.Class will sit in a circle. Each class member will be assigned a section of the article to read andexplain to the class. Students will go around room and explain their section of the article andidentify the critical learning points from that segment.

Assessment:

JournalActivity: Studentswillcompleteareflectionjournalactivityregardingthecurrentstatusofthe

cruiseshipindustry. Theyshoulddiscussanyrecentnewsworthystoriesorissuespertainingtothe

industry;aswellashowtheindustrycanreboundfromtheirrecentdisasters.

Writingassignment: Studentswillcompletea23pagepaperresearchingamajorcruiseline. See

attachedassignment.

KeyChapterTerms:

Contemporary/ValueCruiselines

PremiumCruiselines

LuxuryCruiselines

SpecialtyCruiselines

ChiefOfficers

ChiefEngineer

EnvironmentalOfficer

HotelManager

Purser

FoodandBeverageManager

ChiefHousekeeper

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CruiseDirector

ShipPhysician

Materialfromthischapterwillbeincludedonquizzesandexams.

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IntroductiontoHospitalityIndustryAssignment2Handout

Researchandreportononeofthecruiselineslistedinthetextonpage323. Theassignmentshouldbe

23FULLpages,typewritten,doublespaced,12pointfont.

Atleasttwosourcesmustbeused. Allsourcesshouldbecreditedattheendofthepaperonaworks

citedpage.

Sources

such

as

Wikipedia

or

Google

are

not

considered

valid

research

sites.

Be

sure

that

all

ofyoursourcesarefromdifferentsites.

Papermustcoverthefollowingtopics:

1. Nameofcruiseline.

2. Descriptionofthecruiseline,howmanyshipsdotheyhave? Wheredotheysail? Whoaretheir

targetcustomers?

3. Describeatleastthreeofthefeaturesofthiscruiselinethatyoufindinterestingorunique.

Whatmakesthesefeaturesstandouttoyou?

4. Researchanycurrentnewsarticleswrittenaboutthiscompany. Whatistrendingwiththem?

Arethey

dealing

with

any

negative

press?

5. Descriptionofallmarketingeffortstheyarecurrentlyusing. Doyouthinktheirmarketing

effortsareeffective? Whyorwhynot?

6. Recommendationsforthiscruiseline.

Grading:

Descriptionoffeatures 5points

Descriptionofmarketing 5points

Currentnewsinformation 5points

Recommendations 5points

Workscited/researchquality 5points

Total 25points

AnApaperisonethatfullyanswersanddiscussesalltopicslistedabove. Itshouldbewellorganized,be

errorfreeandshowwellthoughtoutanddevelopedtopics. AnythinglessthanTwoFULLpages(normal

sizefont)willnotbeconsideredcomplete.

InformationshouldALWAYSBEINYOUROWNWORDS! Itisplagiarismtocopyinformationdirectly

fromasource

(a

website,

article)

and

use

it

in

your

paper

as

your

own

words.

All

source

information

will

beverified.

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13

Lesson

Plan:

Gaming

and

Casino

Hotels


Identifythedifferencesbetweenfreestandinghotelsandcasinohotels.

Discussthe

challenges

related

to

operations

in

the

casino

/gaming

industry.

Understandthesegmentsofcasinocustomersandhowcasinoscatertoeachgroup.

Analyzethesecurityconcernsandcontrolsneededtooperatingwithinthecasino/gaming

industry.


Materials Needed:

Chapter11inthetext.

PowerPointsforChapter11(attached).

ArticleonFoxwoodscasino.

Instructions:Activity#1: Careersinthecasinoindustry. Thepurposeoftheactivityistoexplorethevariouspositions

andcareersinthecasino/gamingindustry.

Studentswillbedividedintogroupsandeachassignedoneofthefollowingpositionsfromthecasino

industry

to

research.

Croupier,

Pit

Boss,

Floor

People,

Shift

Manager

and

Game

Manager.

The

group

willthenpresentmaterialresearchedonthispositiontotherestoftheclass.

Activity#2: ArticleonFoxwoodscasino.

Studentsshouldsitinacircle. EachstudentwillbeassignedasegmentoftheFoxwoodscasinoarticleto

readandpresenttotheclass. Studentswillthengoaroundandpresentkeyconceptsfromtheir

segment.

ClasswillthenlookatFoxwoodsandMoheganSunwebsites. Studentswillcompareandcontrastthe

strengthsandweaknessesofeachsite.

Assessment:

Journalactivity: Studentswillfindacurrenteventsarticlerelatingtothecasino/gamingindustryand

reflectonitsrelevancetotheclassdiscussions.

Writtenassignment: Studentswillwritea23pageresearchpaperonacasinohotel. Seeattached

assignment.

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KeyChapterTerms:

Tablegames

Slotmachines

Markers

Cashierscage

Pit

Dropbox

Slotdrop

Tablewin

HoldPercentage

Croupier

Floorpeople

PitBoss

ShiftManager

GameManager

GrindPlayers

HighEndPlayers

AccountingControls

EquipmentControls

HumanControls

Materialfromthischapterwillbeincludedinquizzesandexams.

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IntroductiontoHospitalityIndustryAssignment3Handout

Researchandreportononeofthecasinoslistedinyourtextonpages348349. Theassignment

shouldbe23FULLpages,typewritten,doublespaced,12pointfont.


citedpage.

Sources

such

as

Wikipedia

or

Google

are

not

considered

valid

research

sites.

Be

sure

that

all



Nameofthecasino.

Descriptionofthecasino. Whereisitlocated? Whoaretheirtargetcustomers?

Describeatleastthreeofthefeaturesofthiscasinothatyoufindinteresting.

Descriptionofallmarketingeffortstheyarecurrentlyusing.(Forexample,dotheyhave

customerrewardorpointcards?)

Analysisoftheirmarketingeffortsandrecommendationsforthecasino.

Grading:

BasicCasinoInformation 5points

Descriptionoffeatures 5points


Recommendations 5points

Workscited/researchquality 5points

Total

25

points


errorfreeandshowwellthoughtoutanddevelopedtopics. AnythinglessthantwoFULLpages(normal



fromasource(awebsite,article)anduseitinyourpaperasyourownwords. Allsourceinformationwill

beverified.

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16

Lesson

Plan:

Management

Companies


Definehospitalitymanagementcompanies.

Identifythe

key

components

of

amanagement

contract.

Analyzetheadvantagesanddisadvantagesforthevariouspartiestooperatingwitha

managementcompany.

College Student Success Skills Addressed:

CriticalThinking,Organization,Collaboration,Communication

Materials Needed:

Chapter15intext.

PowerPointnotesforchapter15(attached).

Instructions:Activity #1:

Divide the class into four groups.Group 1 will represent Management Company AdvantagesGroup 2: Management Company DisadvantagesGroup 3: Hotel Owner AdvantagesGroup 4: Hotel Owner DisadvantagesEach group will have 10 minutes to prepare their topic for presentation to the class. Each groupwill then present their topic and be prepared to answer questions from the other groups. Eachgroup must also be prepared to ask at least one question of each group.

Assessment:Materialfromthischapterwillbeincludedonquizzesandexams.

KeyChapterTerms:

ManagementCompanies

ManagementContracts

ReportingRequirements

ApprovalProvisions

PerformanceClause

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Lesson

Plan:

Ethics


Definethetermsethicsandsocialresponsibility.

Identifythe

various

ethical

issues

facing

the

hospitality

industry.

Provideexamplesofsociallyresponsiblebehaviorinthehospitalityindustry.


Materials Needed:

Chapter17inthetext.

PowerPointnotesfromchapter17(attached).

Instructions:Activity

#1: Readcaseonethicsinthehospitalityindustry.Discussasaclassthequestionsattheendof

thecase. Purposeofthisactivityistointroducetheconceptofethicsinthehospitalityindustryand

generateaclassdiscussion. Thiscaseprovideslotsofgreyareasforalivelydiscussion. Itshouldget

studentsthinkingaboutthecomplexityofethicalissuesandtheirramifications.

Activity#2: Dividetheclassintogroups. Eachgroupwillbegivenanethicalissueinthehospitality

industry. Groupswillthenpresenttheirtopictotheclass. Topicsshouldinclude:

Employeeprivacy

Environmentalissues

Relationswithforeigngovernments

Alcoholanddrugtesting

Truthinmenuwriting

Qualityconcerns

Conflictsofinterest

Discrimination

Assessment:Journal

activity: Studentswillbeaskedtoreflectonanethicalissueorsituationthattheyhavefacedin

theworkplaceorinschool. Theyshoulddescribetheissue,howtheyhandledthesituationandwhat

theylearnedfromtheexperience.


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KeyChaptersTerms:

Ethics

SocialResponsibility

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19

Lesson

Plan:

Marketing

Hospitality


Explaintheimportanceofmarketinginthehospitalityindustry.

Discussthe

methods

of

marketing

in

the

hospitality

industry.

Understandthedifferencebetweenpublicrelationsandpublicity.


Materials Needed:

Chapter14inthetext.

PowerPointforChapter14(attached).

Instructions:

Activity#1:

Studentswillbedividedintofivegroups. Eachgroupwillbegivenacategoryofmarketingtoresearch

andthenpresenttotheclass. Groupswillinclude: PrintAdvertising,BroadcastAdvertising,Social

Media,PublicityandPublicRelations.

Activity#2:

Classwillbedividedintothreegroups. Eachgroupwillbegivenadifferenthospitalitypropertyto

prepareamarketingplanfor. Categorieswillbecasino,hotel,andcruiseship. Studentswillbegivena

scenarioforeachvenueandmustprepareamarketingplantopresenttotheclass.

Assessment:Journal

activity: Studentswillbeaskedtofindandsubmitanexampleofmarketingfromthehospitality

industry. Studentswillidentifythetargetmarket,purposeandprovidetheiroverallimpressionofthe

advertisement.


KeyChapterTerms:

Product

Place

Price

Promotion

Advertising

SocialMedia

PublicRelations

Publicity

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Lesson

Plan:

Hotels


Understandthedifferenthotellocationandpricingcategories.

Explainthe

importance

of

sustainability

and

greening

in

the

hotel

industry.

Discusstheorganizationofahotel,andthedutiesofthevariousdepartments.

Practiceusingthefourkeyoperatingstatisticsusedbythehotelindustry.


Materials Needed:

Chapter6&7inthetext.

PowerPointnotesforchapters6&7.

Instructions:

Activity#1: Dividetheclassintofourgroups. Eachgroupwillresearchapricingcategoryforthehotel

industry. Groupswillreporttotheclassastothetypicalfeaturesofthatcategoryofhotel,andprovide

examplesofhotelsinthatcategory. Fourcategories: LimitedService,ModeratePrice,FullServiceand

Luxury.

Activity

#2:Watch

video

from

Marriott

Hotel

website

on

Marriotts

green

practices,

followed

by

class

discussiononsustainability,goinggreenandwhyhotelsengageintheseactivities.

Activity#3: Reviewhoteloperatingstatisticsandcompleteworksheetonkeyformulas(attached).

Assessment:

JournalActivity: Researchandreportonahotelthatistakingactionstogogreen. Describethe

actionsthattheyaretaking. Whydoyouthinktheyareengagingintheseactivities?


Key

Chapter

Terms:

RevenueCenters

CostCenters

PropertyManagementSystems

RevenueManagement

Occupancy

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AverageDailyRate

RevenuePerAvailableRoom

Yield%

LimitedServiceHotel

ModerateHotel

FullServiceHotel

LuxuryHotel

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SampleKeyOperatingStatisticsWorksheetHandout

ThefollowinginformationisavailablefortheMiddlesexHotelforMarch1st:

Number

of

rooms

available:

300

Numberofroomssold: 200

TotalRoomsrevenue: $40,000

RoomRackrate: $250

Calculatethefollowing:

1. Occupancy%

2. AverageDailyRate

3. Yield%

4. RevenuePerAvailableRoom

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23

Lesson

Plan:

Club

Management

Learning Objectives: Aftersuccessfully

completing

this

activity,

students

will

be

able

to:

Understandthedifferencebetweencityclubs,countryclubs,hotelsandrestaurants.

Discussthedifferenttypesofcityclubs.

Explaintheoptionsforclubownership.

College Student Success Skills Addressed:CriticalThinking

Materials Needed:

Chapter8in

the

text.

PowerPointnotesfromChapter8(attached).

Instructions:

Activity

#1:Dividetheclassintofivegroups. Eachgroupwillresearchandreporttotheclassona

categoryofCityClub: Athletic,Dining,Professional,SocialandUniversity. Studentswillberesponsible

forallcategories,notjusttheonethattheyreportedon. Studentswillthenmixupthegroupsplaya

jeopardygamebasedonthisinformationtoearnextracreditpointinclass.

Activity

#2: ViewthewebsiteofavarietyofCityandCountryClubs;followedbyclassdiscussiononeach

propertiesmarketing,amenitiesandservices.

Assessment:StudentswillcompleteanassignmentontheClubIndustry(seeattached).Materialfromthischapter

willbeincludedontestsandquizzes.

KeyChapterTerms:

CityClub

CountryClub

EquityClub

CorporateClub

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IntroductiontoHospitalityIndustryClubManagementAssignment1

Researchandreportoneitheracountrycluboraprivatecityclub. CountryClubsandCityClubsare

discussedinChapter8ofyourtext. ExamplesoflocalCityClubswouldbetheAlgonquinClubinBoston,

TheBCClubofBoston,andTheHarvardClubofBoston. Theassignmentshouldbe23FULLpages,

typewritten,

double

spaced,

12

point

font.


citedpage. SourcessuchasWikipediaorGooglearenotconsideredvalidresearchsites. Besurethatall



Nameofclub.

Whattypeofclubisit?

Location.

Servicesavailable/offered.

Whoaretheirtargetcustomers?

Describeanyactionstheyaretakingtogogreen.

Descriptionofallmarketingeffortstheyarecurrentlyusing.

Provideananalysisoftheeffectivenessoftheiroverallmarketingplan. Whatrecommendations

wouldyouofferthem?

Grading:

Descriptionofservicesoffered 5points

DescriptionofGreenactions 5points


Marketingrecommendations/analysis 5points

Workscited

/research

quality

5points

Total 25points


errorfreeandshowwellthoughtoutanddevelopedtopics. AnythinglessthantwoFULLpages(normal



fromasource

(a

website,

article)

and

use

it

in

your

paper

as

your

own

words.

All

source

information

will

beverified.

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IntroductiontoHospitalityIndustrySemesterProjectHandout

Youmayworkaloneorwithapartneronthisproject.

Youwillbecreatingyourownfantasyestablishment. Assumeyouhavebeengivenfinancingandmoney

isnoobject,whatbusinesswillyouopen? Youmayselectfromthefollowingchoices:

Restaurant

Hotel

Casino

CountryClub

CruiseShip

Youaretaskedwithcreatingtheconceptforyourbusiness. Youwillneedtoanswerthefollowing

questions:

1. Whatisthethemeofyourbusiness?

2. Whoisthetargetmarketforyourbusiness?

3. Wherewillyourbusinessbelocated?

4. Whatspecialfeatureswillyourbusinesshave?

5. Whatwillmakeyourbusinessunique?

6. Besuretothoroughlydescribeyourbusinessideasothatyoupaintavisualpictureofyour

concept.

7. PrepareacompleteSWOTanalysisforyourbusiness. EachcategoryoftheSWOTshouldhaveat

least

five

points.

Whileyoucanassumethatyouhavesufficientfundstoopenanybusinessofyourchoice;youwillneed

tocreateabusinessthatiseconomicallyviable. Youwanttoopenabusinessthatwillbesuccessfuland

makemoney!

Youwillalsobepresentingyourprojectsinclass. YoumustpresentusingeitheraPowerPoint

presentationoratrifoldposterboard. Presentationsshouldbeapproximately10minutes.

Grading:

Presentation: 25points

Paper:

75

points

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Appendix:

Sample

Syllabus

MIDDLESEXCOMMUNITYCOLLEGE

DIVISIONOFBUSINESSADMINISTRATION

BUS153 INTRODUCTIONTOTHEHOSPITALITYINDUSTRY Spring2013

Prerequisites: ENG050

Credits: 3

Instructor: KimMorrissey

E

Mail

Address:

[email protected]

Phone: 9786563170

ClassDay/Time: Wed/Fri9:0010:15am,HH109

Office: HendersonHall,121

LowellCityBuilding,5thfloor,cubicle9

OfficeHours: Bedford: Wed/Fri: 12:001:00

Lowell:

Tues

/

Thurs,

12:00

1:00

Text: Hospitalitytoday,AnIntroduction,7thedition,RoccoAngelo&AndrewVladimir,

AmericanHotelandMotelLodgingEducationInstitute

COURSEDESCRIPTION:

Thiscoursewillprovideanexaminationofthevariousfacetsofthehospitalityindustry. Thiscoursewill

discussmanagementpracticesinthegaming/casinoindustry,thecruiselineindustry,entrepreneurship

inthehospitalityindustry,aswellasclubandrestaurantmanagement. Itwillincludeexplorationsinto

ethics,marketing,andindustrybestpractices. Anexplorationintohospitalitycareerswillbediscussed,

andwillincludesitevisitsandguestspeakersfromthehospitalityindustry.

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STUDENTLEARNINGOUTCOMES:

WrittenandOralCommunication/CriticalThinking/Personalandprofessionaldevelopment

Studentswilldemonstrateknowledgeofmanagementissues,concernsandpracticesinthe

hospitalityindustry.

Studentswillidentifythecomponentsinvolvedinvarioushospitalityindustries,includingGamingandCasinoManagement,theCruiseLineIndustry,ClubManagement,Restaurant

Management,andtheMeetingIndustry.

Studentswilldevelopvarioushospitalitycareerpathoptionsthroughresearch,caseanalysis,

industrysitevisitsandguestspeakers.

Studentswillidentifyindustrybestpracticesandapplythesepracticesintheircaseworkand

research.

Studentswillanalyzetheethicalissuesfacingthoseinthehospitalityindustry,discussoptions

anddefend

their

decision

making

process.

CHANGES:

Theinstructorreservestherighttochangethesyllabustoaccommodateextendeddiscussion,topical

articles,fieldtrips,etc. Allchangeswillbeannouncedinclass.

INSTRUCTIONMETHODS:

The

teaching

methodology

used

in

this

course

combines

lecture

discussion,

case

study

analysis,

group

activities,fieldvisitsandguestspeakers. Therewillbeweeklytimescheduledinthecomputerlab,for

usingpropertymanagementsoftware. Studentsarerequiredtocompletethereadingandassignments

topreparefortheclasses.

ATTENDANCE/TARDINESS:

Studentsareexpectedtoattendandparticipateinallclasses. Studentsshouldemailtheinstructorif

theyhavetomissaclass. Repeatedabsencesfromclasswillnegativelyaffectgrades. Studentsare

expectedto

be

in

class

on

time.

Repeated

tardiness

will

negatively

affect

grade.

Students

are

responsibleforobtaininganymaterialmissedduetoabsenceortardiness.

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Attendance/Participationgradewillbecalculatedonapointsystem. Eachclasswillbeworthfive

pointsbasedonbothattendanceandparticipation. Ifyoumissaclass,youwillreceive0pointsfor

thatday. Youareconsideredlateforclassifyouarrivemorethanfiveminutesafterclassbegins. Points

willnotbeawardedduringquizzes,exams,andreviewsessions. Pointsystemisasfollows:

5points: Ontimeandpreparedforclass. Hasreadmaterialpriortoclassandactivelyparticipates

inclassdiscussions. Abletoanswerquestionsregardingtextwhencalledupon.

4points: Ontimeandpreparedforclass. Participatesinclassdiscussions.

3points: Ontimeforclasswithaverageclassparticipation.

2points: Arriveslateforclassoraverage/minimalclassparticipation.

1point: Arriveslateforclassandnotpreparedanddoesnotactivelyparticipateinclass

discussions.

0points:

Absent

from

class.

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CLASSROOMBEHAVIOR:

Allclassmembersmustbetreatedwithrespect. Distractionssuchascellphones,texting,andpersonal

conversationsaredisruptivetotheclassandwillnotbetolerated. Repeatedrudenessmayresultina

studentbeingaskedtowithdrawfromtheclass.

ACADEMICHONESTY:

Plagiarismortakingcreditforanothersworkasonesownwillnotbetolerated. Cheatingon

examinations,testsorpaperswillresultinafailinggradeforthecourse.

GRADINGCRITERIA:

Gradingwillbebasedonapointsystem. Gradingwillbeasfollows:

Assignments

75points

ServiceLearningProject 100points

SemesterProject 100points

Journal 100points

Attendance/Participation 100points

Quizzes 100points

MidTermExam 50points

FinalExam 50points

Total 675points

650675points A

625650points A

600625points B+

550 600points B

525550points B

500525points C+

450500points C

425 450points C

400 425points D+

375400points D

350 375points D

349andbelow F

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Exampolicy: Allquizzeswillbeopenbook/opennotes. Studentsareexpectedtohaveacopyofthe

textandprintoutthePowerPointnotespriortoallquizzes. Sharingofnotesisnotallowed. Midterm

andfinalexamswillbeclosedbook/closednote. Studentswillneedacalculator. Cellphone

calculatorswillnotbepermitted. Makeupexamswillonlybeofferedunderspecialcircumstancesand

ifscheduledpriortotheexamdate.

ASSIGNMENTS:(worth75points)Detailswillbegivenduringthesemester.

Assignment1: Researchandreportoneitheracitycluboracountryclub.

Assignment2: Researchandreportononeofthecruiselineslistedinthetextonpage323.

Assignment3: Researchandreportononeofthecasinoslistedonpages348349.

Allassignmentsshouldbeapproximately2full,typewritten,doublespacedpages. Furtherdetailswill

beprovidedduringthesemester. Anylateassignmentswilllosethreepointsperclass(sixpointsper

weeklate). Gradingrubricswillbedistributedforeachassignment.

JOURNALS:(worth

100

points)

Studentswillbewritinginanonlinejournalduringthesemester. Eachweekajournaltopicwillbe

assigned. Eachjournalentrywillbeworthupto10points. Studentswillbeexpectedtowritetwo

completeparagraphs(atleastfoursentenceseach)onthetopicassigned. Agradingrubricforjournals

willbedistributed. JournaltopicswillbeassignedinclassandwillbepostedonBlackboardeachweek.

BLACKBOARD:

StudentswillbeexpectedtoutilizeBlackboardasaninteractivetoolforthiscourse. PowerPointnotes

foreachchapterwillbepostedweekly. StudentsareexpectedtoprintoutthePowerPointslidesand

bringthem

to

class

as

aguide

for

in

class

note

taking.

All

assignments

and

journal

assignments

will

be

postedonBlackboard. GradeswillalsobeupdatedweeklyonBlackboard. Studentswillbeableto

checktheirtotalpointsandmonitorcourseprogress.

SERVICELEARNINGPROJECT(worth100points)

StudentswillbeparticipatinginaServiceLearningProjectthissemesterinconjunctionwithMinuteman

TechHSinLexington.

Service

Learning

defined

is:

ServiceLearningaimstoenrichstudents'educationalopportunitiesmeetcommunityneedsandfoster

civicresponsibilitythroughoutthecollegeandthecommunityatlargebyintegratingserviceandaction

intotheacademiccurriculumandthroughoutthestudentexperience.

Theseactivitiesintegratecommunityservicewithclassroominstructiontomeetidentifiedandunmet

communityneedswhiledrawingonthevaluesanddesiredlearningoutcomessuchascritical,

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reflectivethinkingandcivicresponsibilityeachstudentshouldpossess.Additionally,theseexperiences

forgeuniquecollaborationsbetweenfaculty,staff,studentsandourcommunitypartnersthatare

criticaltosupportingstudentsuccess.

Youwillreceivecreditforservicelearninguponcompletionof22hoursofservicelearningactivities.

Furtherdetailswillbeprovided.

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BUS153IntrotoHospitalityCourseOutline

DATE TOPIC READINGSJan23 Introduction/Servicemakesadifference Chapter1

Jan25 TheTravelandTourismIndustry Chapter2

Jan30

*Field

Trip

to

the

Doubletree

Bedford

Glen

Journal#1Due

Feb1 TheRestaurantIndustry

IntroductiontoServiceLearningProject

Chapter4

Feb6 RestaurantOrganizationandManagement

Journal#2due

Chapter5

Feb8 FieldTriptoMinutemanTechHS

Feb13 Quiz#1:Chapters1 5

Feb15 Hotels Chapter6

Feb20 HotelOrganizationandManagement

Journal#3due

Chapter7

Feb22

Club

Management

Assignment#1due

Chapter8

Feb27 TheMeetingsIndustry

Journal#4due

Chapter9

Mar1 Quiz#2:Chapters69

Mar6 ReviewforMidTermExam

Mar8 MidTermExamChapters19

Mar13 CruiseLines

Assignment#2Due

Chapter10

Mar15 CruiseLinesContinued

Journal#5due

Chapter10

Mar19

22

SPRING

BREAK

Mar27 GamingandCasinos Chapter11

Mar29 GamingandCasinos

Assignment#3due

Chapter11

Apr3 ManagingandLeading

Journal#6due

Chapter12

Apr5 NoClassProfessionalDay

Apr10 EPortfolios

Apr12 Quiz#3Chapters1012

Journal#7due

Apr17 Marketing Chapter14

Apr19

Marketing

Journal#8dueChapter

14

Apr24 ManagementCompanies Chapter15

Apr26 Franchising

Journal#9due

Chapter16

May1 Ethics

Assignment#4due

Chapter17

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May3 Ethics

Journal#10due

Chapter17

May8 Reviewforfinalexam

Quiz#4:Chapters1417

May10 ProjectPresentations/SemesterProjectsDue

May

15

Final

Exam

final

exam

period

Chapters117

9:00am

bus153y5

Documents