bus advertising with mountain line · san francisco de asis catholic school ... charter school...

Driving your message further.

Bus ADVERTISINGwith Mountain Line

Northern ArizonaIntergovernmental Public Transportation Authority

Bus advertising is recognized as one of the most effective forms of outdoor advertising. Used by both local and national advertisers, bus advertising can be tailored to fit almost any budget.

Why Advertise on Buses?Buses are moving billboards – circulating in the busiest areas of the city. Bus advertising offers exposure to local commuters, drivers and pedestrians. These ‘moving billboards’ are typically displayed on the exterior of the bus and come in a variety of sizes, and high-impact formats to reach your audience. Buses go, where people go!

Continuous Exposure:Bus ads move throughout residential and core business areas, delivering your message throughout the marketplace all day, every day. This continuity builds familiarity with your brand (Branding), so customers will think of you when making purchasing decisions. Bus ads are great for branding campaigns (which typically run for at least one year), as they are seen by pedestrians and vehicular traffic from multiple directions.

Receive exposure where other out-of-home advertising may be prohibited – There are no billboards, or bus stop advertising in the city of Flagstaff. MEDIAKIT

2017 - 2018

Mountain Line | 3773 N. Kaspar Drive | Flagstaff, AZ 86004928.779.6624 | mountainline.az.gov | [email protected]

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A simple guide to advertising on Mountain Line vehicles

Pick your TARGET MARKET

Ridership averages more than 105,000 riders per month on Mountain Line and more than 70,000 on Mountain Link Route 10 (when Northern Arizona University in session).

Flagstaff at a glance• 2010 Census population – 66,067• 2015 estimated population – 70,320• Median household income – $49,771

Commercial SectorsSome of the larger employers in Flagstaff are Northern Arizona University, Flagstaff Medical Center, W.L. Gore & Associates, United States Geological Survey, and the City of Flagstaff.Tourism is a large contributor to the economy, as the city receives more than 4.6 million visitors per year. Grand Canyon National Park South Rim is only 75 miles from Flagstaff.

Northern Arizona UniversityFlagstaff Campus• 2016 enrollment – 22,134

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Ridership DemographicsAnnual Household Incomeg Under $20,000 (41%)g $20,000 - $39,999 (17%)g $40,000 - $59,999 (4%)g $60,000 - $74,999 (2%)g $75,000 - $99,999 (2%)g $100,000+ (2%)g DK/No Response (33%)

Age in Yearsg 12 & under (2%)g 13 - 18 (12%)g 19 - 24 (20%)g 25 - 34 (21%)g 35 - 44 (14%)g 45 - 64 (23%)g 65+ (4%)g No Response (5%)

Trip Purposeg Work (36%)g Shopping (18%)g Leisure (18%)g Other (9%)g College or Vocational School (7%)g Middle or High School (5%)g Medical (4%)g Social Services (3%)

Employment Statusg Full Time (39%)g Part Time (23%)g Full Time Student (19%)g Unemployed (13%)g Retired (6%)g Disabled, Not Employed (4%)g Part Time Student (4%)g Stay at Home Parent (1%)


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Routes through Flagstaff, AZ

Haggen

BASIS

9a23a

22a5a

Deviation

Deviation

system map

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Contact us:

SAWMILLPARK

ARROYOPARK

PONDEROSA TRAILS PARK

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LEGEND / LEYENDA

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Route 66

Route Direction

Bus Stop

Connection Center

School

Public Library

Pass Sales Outlet

Government Building

Point of Interest

Medical Center

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DOWNTOWNCONNECTION CENTER

FOR ALL ROUTES1

31

3230

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PUENTE DE HOZHO SCHOOL

MT. ELDENMIDDLE SCHOOLMONTESSORI

SCHOOL OF FLAGSTAFFTHOMAS ELEMENTARY

SCHOOL

KILLIPELEMENTARY SCHOOL

MONTESSORISCHOOL OF FLAGSTAFF

THE PEAK SCHOOL

SUMMITHIGH SCHOOL

NORTHLANDPREPARATORY ACADEMY

SINAGUA MIDDLE SCHOOL

KNOLESELEMENTARY SCHOOL

PONDEROSA HIGH SCHOOL

BASIS FLAGSTAFF SCHOOL


MARSHALL ELEMENTARY SCHOOL

FLAGSTAFFHIGH SCHOOL

FLAGSTAFF JUNIOR ACADEMY MIDDLE SCHOOL

SAN FRANCISCO DE ASIS CATHOLIC SCHOOL

HAVEN MONTESSORICHARTER SCHOOL

COLLEGE AMERICA


KINSEYELEMENTARY

SCHOOL

SKYDOME

FLAGSTAFF JUNIOR ACADEMY KINDERGARTEN

FLAGSTAFF ARTS& LEADERSHIP ACADEMY

(FALA)

SECHRIST SCHOOL

PIONEER MUSEUM

COCONINO CENTER FOR THE ARTS

MUSEUM OF NORTHERN ARIZONA

JAY LIVELYICE ARENA

AQUAPLEX

FLAGSTAFF MALL

COCONINO COMMUNITY COLLEGE(4TH ST. CAMPUS)

EAST FLAGSTAFF COMMUNITY LIBRARY

NORTH COUNTY HEALTHCARE

MOUNTAIN LINE HEADQUARTERS

COCONINO COUNTYSUPERIOR COURT

FLAGSTAFF POLICE DEPARTMENT

COCONINO COUNTYDETENTION FACILITY

COCONINO COUNTY SHERIFF

FLAGSTAFF AMTRAK STATION

FLAGSTAFFCITY HALL

DOWNTOWNLIBRARY

FLAGSTAFFMUNICIPAL

COURT

RIORDAN MANSION STATE HISTORIC PARK

TACOBELL

HARKINSTHEATER

THE MARKET PLACEAT FLAGSTAFF

NORTHERNARIZONA

UNIVERSITY

COCONINO COMMUNITY COLLEGE

THE PEAKS

10

22

TARGET

WALMART

KOHL’S

WENDY’S

JOE C. MONTOYA COMMUNITY

& SENIOR CENTERLOWELL

OBSERVATORY

CHEVRONSTORE

SAFEWAY

PONDEROSAPARK

WALGREENS

WALMARTSUPERCENTER

SAM’S CLUB

FLAGSTAFFMEDICAL CENTER

COCONINO HIGH SCHOOL

MALLCONNECTION

CENTER

CONOCO

FRY’S FOOD

SOUTHCOMMUTER PARKING

BOOK STORE

PASS

PASS

PASS

PASS

SAFEWAYPASS

BANK OF AMERICA ATM

TIMBERLINEPLACE

BUTTERFIELDAPARTMENTS

LITTLEAMERICA

BLACKBARTS

BURGERKING

GREYHOUND

VA HEALTH CARE SYSTEM NORTH COUNTRY

HEALTHCARE

NAPA AUTO PARTS

ARIZONADAILY SUN

HOME DEPOT

DOUBLETREE

SAFEWAYPASS

BARNES & NOBLE

WELLSFARGO

FORESTRY

SBS/FCB

ROLLEACTIVITY CENTER

CAMPUS HEIGHTS

REILLY HALL

WILSON HALL

GILLENWATERHALL

BIO SCIENCES

WHOLEFOODS

PASS

CHEVRONSTORE

PASS

TRUE NORTH

DENTISTRY

DOWNTOWNCONNECTION CENTER(SEE DOWNTOWN DETAIL)

BUFFALO PARK

FOXGLENNPARK

BUSHMASTERPARK

SMOKERISEPARK

McMILLANPARK

CHESIREPARK

THORPE PARK

CLARK HOMES

PASS

WHEELERPARK

MOUNTAINSCHOOL

FOREST RIDGEAPARTMENTS

DEPARTMENT OFECONOMIC SECURITY

PINE FORESTCHARTER SCHOOL

SOCIAL SECURITY ADMINISTRATION

FLAGSTAFF FAMILY FOOD CENTER

PASS

ASPEN PLACE

DOWNTOWN DETAIL

FLAGSTAFFMUNICIPAL COURT

FLAGSTAFFCITY HALL

CHAMBER OF COMMERCE

Dale Av.Cherry Av.

Bonito

St.

Elm Av.

Dale Av.

Elm Av.

Park

St.

Aspen Av.

Birch Av.

Mog

ollo

n St

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Azte

c St.

Summit Av.

Walnut St.

Sycamore St.

Coconino Av.

Thorpe Rd.

Thorpe Rd.

Mars Hill Rd.

Mars Hill Rd.

Santa Fe Av.

Santa Fe Av.

Lower Coconino St.

Sitg

reav

es S

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Clark Ln.

Kinlani Rd.

Beal Rd.Azte

c St

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Whipple Rd.

Kutch Dr.

Navajo Dr.

Meade Ln.

Navajo Dr.Talkington Dr.

Fort Valley Rd.

Fort Valley Rd.

Stevanna Way

Quintana Dr.

Creekside Dr.

Creekside Dr.Blue W

illow R

d.

Win

ding

Bro

ok R

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Fort Valley Rd.

Shultz Pass Rd.

Fort Valley Rd.

Lois Ln.

Mountain Dr.

Sheila Dr.

Cooper Dr.

Cooper Dr.

Peak View St.

Wilson Dr.

Brenda Loop

Nelson Dr.

Fremont Blvd.

Fremont Blvd.

Joy

Ln.

Tami Ln.

Crest St.

Lynette Dr.

Foothills Way

Creekside Dr.

Museum Trail

Havasupai Rd.

Nav

ajo

Dr.

Navajo Dr.

Pine Av.

Juniper Av.

Cedar Av.

Mesa Dr.

Beaver St.

Lomalai Ln.

Sunset Dr.

Rim Dr.

Marion Dr.San Francisco St.

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o St

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Beav

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Forest Av. Forest Av.

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Pine Cli� Dr.

Turquoise Dr.

Fill Av.

Oak Av.

De Silva Av.Sullivan Av.

Hunt Av.

Fine Av.

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ood Ln.

Hutcheson Dr.

David Dr.

Hilltop Av.

Crestview Av.

Switzer Canyon Dr.

Turquoise Dr.

Ponderosa Pkwy

Pine Cli� Dr.

Pine Cli� Dr.

Stone Ridge Dr.

Hemlock W

ay

Manzanita W

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Ponderosa Pkwy

Ponderosa Pkwy

Switzer Canyon Dr.

Cedar Av.

West St.

Grandview Dr.

Appalachian Rd.

Monte Vista Dr.

Fourth St.Fourth St.

Everest Dr. Andes Dr.

Linda Vista Dr.

Skyline Dr.

Patterson Blvd.Patterson Blvd.

Jaminson Blvd.

Steves Blvd.

Schevene Blvd.

Tindle Blvd.

Walker St.

Alta Vista Dr.

Pine Dr.

Park Dr.

Manor Rd.

Loma Vista Dr.

Waym

an St.

King St.

Childress St.

Dyer St.

Fanning Dr.

Thomas Dr.

Swiss Rd.

Zurich St.

Swiss Rd.

Lockett Rd. Lockett Rd.

Miller Dr.

Zurich St.

Bern St.

Christen Dr.

Thomas Dr.

Fanning Dr.

Kasp

ar D

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Mountain M

eadow Dr.

El Paso Dr.

Nyla Dr.

Philip Av.

Lynch Av.

Marie Av.

Cumm

ings St. Railhead Av.

Marketplace Dr.

Railhead Av.

Mall W

ay

Historic Rte 66

Dodge Av.

Industrial Dr.

Industrial Dr.

Industrial Dr.

Industrial Dr.

Huntingto

n Dr.

Huntington Dr.

Lucky Ln.

Nestle Purina

Dortha Av.

Felice Av.King St.

Greenlaw Ln.

Colanthe Av.

6th Av.

East St.

Main St.

1st St.

Center St.

West St.

Izabel St.

East St.

Main St.

Center St.

Main St.

Ellen St.

Aris St.

Rose St.

Rose St.

3rd St.3rd St.

Miller Dr.

Mt Elden Dr.

Alta Vista Dr.

Loma Vista Dr.

Pine Dr.

Lewis Dr.

Lewis Dr.

Steves Blvd.

Lakin Dr.

7th Av.

5th Av.

4th Av.

3rd Av.

2nd Av.

1st Av.

Maple Av.

Johnson Av.

Mountain View Av.

Arrowhead Av.

Fourth St.

Fourth St.

Fourth St.

Walgreen Blvd.

Vickey St.

Walgreen Blvd.

Postal Blvd.

Broken Bow Dr.

Smoke

rise D

r.

Dodge Av.

Country Club Dr.

Country Club Dr.

Country Club Dr.

Huntington Dr.

Huntington Dr.

Fanning Dr.Caden Ct.

Cortland Blvd.Soliere Av.

Soliere Av.

Soliere Av.

Soliere

Av.

Fox Run Dr.

Foxtail Dr.

Elk Run St.

Broken Rock Loop

2nd St.

Elk Run St.

Fox Lair Dr.

Fox Lair Dr. Deer Crossing Rd.

Falcon Rd.

Foxglenn St.

Olw Rd.

Sparrow Av.

Butler Av.

Butler Av.

Butler Av.

Grant St.

Lucky Ln.

Coburn Dr.

Cobu

rn D

r.

Rain Tree Rd.

Herold Ranch Rd.

Butler Av.

Butler Av.

Clay Av.

Babbitt Dr.

River Run Rd.

Swam

ill Rd.

Lone

Tre

e Rd

.

Lone Tree Rd.

Franklin Av.

Brannen Av.

Windsor Ln.

Gabel St.

Cambridge Ln.

Elden St.

Cottage Av.

Phoenix Av.

Tucson Av.Elliot St.

Tombstone Av.

Park

St.

Malpais St.

Mikes Pike St.

Dupont Av.

Knol

es D

r.

Chateau Dr.

Pinnacle St.

Kaibab Ln.

Kaibab Ln.

Historic Route 66

O’Leary St.

San

Fran

cisc

o St

.

Beav

er S

t.

University Dr. Knoles Dr.

Runke Dr.

Saunders Dr.

Beulah Blvd.

Beulah Blvd.

Lero

ux S

t.Tormey Dr.

Mc Creary Dr.

Richard

Ranch

St.

Riordan Rd.

Blome Dr.Plaza

Way

Milton Rd.

Milt

on R

d.

Milt

on R

d.

University Av.University Av.

Yale St.Woodlands Village Blvd.

Woodlands Village Blvd.

Kaibab Ln.

Green B

riar L

n.

Longview Rd.

Mark Ln.

Thompson St.

Thompson St.

Forest Meadows St.

McConnell Dr.

McConnell Dr.

Pine Knoll Dr.

Pine Knoll Dr.

Tombaugh W

ay

Hig

hlan

d M

esa

Rd.Cli�view

St.

Rocking Horse Ln.

Hu�er Ln.

University Heights Dr.

Litz

ler D

r.

Lake Mary Rd.

Anita Av.

High County Trail

Mohawk Dr.

Wal

apai

Dr.

Yaqui Dr.

Zuni Dr.

Zuni Dr.

Kofa Dr.

Lone Tree Rd.

J.W. Powell Blvd.

J.W. P

owell Blvd.

Historic Route 66

Connell Dr.

Brannen Cir.

Woodland Dr.

Snowflake Dr.

Snowflake Dr. Winter Dr.

Chris

tmas

Tre

e Ln

.

Historic Route 66

Yaqui St.

FLAGSTAFFPUBLIC TRANSIT system map

Mountain Line vehichles

Pick your BUS and AD PLACEMENT LOCATION

2

The Northern Arizona Intergovernmental Public Transportation Authority (NAIPTA) operates the Mountain Line and Mountain Link fixed-route transit systems, and the Mountain Lift paratransit systems. These vehicles offer some of the most visible and diverse advertising opportunities in this community.

MOUNTAIN LINE Standard Bus23-buses; 8-fixed routes; 16-hours per day. Services Flagstaff’s main corridors, business areas, Northern Arizona University campus, neighborhoods, and schools.

Note: We cannot guarantee any advertiser a specific route or bus – all buses run different routes each day.

MOUNTAIN LINE - Articulated Bus6 buses; The articulated buses are twice the size of a regular bus, and bend like an accordion in the middle. These buses primarily run on Route 10 (free for NAU students) from August - May, serving the Woodlands Village area, Northern Arizona University campus, and downtown Flagstaff. During the summer months, the articulated buses can be used on other routes and at special events.

MOUNTAIN LIFT Paratransit Service8 Vans. Mountain Lift offers paratransit service for persons who are disabled and are unable to use Mountain Line. This is origin-to-destination service, so these vans are on the main roads and in residential neighborhoods. Note: Mountain Lift vehicles do not run a specific route. They are used for on-demand response service.


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Mountain Line Standard Bus

23-buses; 8-fixed routes; 16-hours per day. Services Flagstaff’s main corridors, business areas, Northern Arizona University campus, neighborhoods, and schools.

Note: We cannot guarantee any advertiser a specific route or bus – all buses run different routes each day.

Exterior Advertising: Each bus has one Tail ad, one Modified Queen ad, and one King ad.

Interior Advertising: Each bus features “Header” space, which is visible to passengers sitting on the bus. A cost-effective way to reach this valuable captive audience. Ad space is 17” w X 11” h.

Mountain Line Interior:23 buses, 8-route coverage(one printed sign per bus)Rates are per month.

TAIL (rear of bus): Ad space size: 44” w x 21” hImpressions/Views: Range of 7,000 to 9,000 per ad per day.

Modified QUEEN (curbside of bus): Size: 66” w x 28” h

Impressions/Views: Range of 6,000 to 8,000 per ad per day.

KING (street-side of bus): Size: 144” w x 28” h

Impressions/Views: Range of 6,000 to 8,000 per ad per day.

Rates based on ONE (1) bus. Contact us for rates onmultiple location and

multiple bus advertising. Consecutive month buys required

for multi-month discounts.

1-2 months: $265 per mo. 3-5 months: $250 per mo. 6-11 months: $235 per mo. 12+ months: $220 per mo.

1-2 months: $265 per mo. 3-5 months: $250 per mo. 6-11 months: $235 per mo. 12+ months: $220 per mo.

1-2 months: $265 per mo.3-5 months: $250 per mo. 6-11 months: $235 per mo.12+ months: $220 per mo.

1-2 mo. 3-5 mo. 6-11 mo. 12+ mo. Interior $365 $340 $315 $290

AdvertiseHere

Reserve your space today!

Non-profit rate: 50% discount on all interior advertising.


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Mountain Line Articulated Bus

Exterior Advertising: This bus has one Tail ad, one Standard ad, and two King ads.

TAIL (rear of bus): Ad space size: 44” w x 21” hImpressions/Views: Range of 7,000 to 9,000 per ad per day.

STANDARD (curbside of bus): Size: 44” w x 21” hImpressions/Views: Range of 6,000 to 8,000 per ad per day.

KING (street-side of bus): Size: 144” w x 28” hImpressions/Views: Range of 6,000 to 8,000 per ad per day.

Contact us for rates on multiple location advertising. Consecutive month buys required for multi-month discounts. Mountain Line articulated buses are

primarily active when NAU is in session (late Aug. - early May), although they may

be used on other routes and at special events. The maximum contract available for these vehicles is nine months, and we will permit any nine-month advertisers to remain on the bus for the full 12 months.

1-2 months: $315 per mo. 3-5 months: $295 per mo. 6-9 months: $275 per mo.



AdvertiseHere

AdvertiseHere

Advertise Here

The articulated buses are twice the size of a regular bus, and bend like an accordion in the middle. These buses pri-marily run on Route 10 from August - May, serving the Wood-lands Village area, Northern Arizona University campus, and downtown Flagstaff. During the summer months, the articulated buses can be used on other routes and at special events.

Reserve your space today!Mountain Line | 3773 N. Kaspar Drive | Flagstaff, AZ 86004928.779.6624 | mountainline.az.gov | [email protected]

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Advertise Here

Interior Advertising: Each bus features “Header” space, which is visible to passengers sitting on the bus. A cost-effective way to reach this valuable captive audience. Ad space is 17” w X 11” h.

Mountain Line Articulated Bus Interior:6 buses, Route 10 (one printed sign per bus)Rates are per month.

1-2 mo. 3-5 mo. 6-11 mo. 12+ mo. Interior $300 $270 $240 $210

Mountain Lift Paratransit Service

Reserve your space today!

8 Vans. Mountain Lift offers paratransit service for persons who are disabled and are unable to use Mountain Line. This is origin-to-destination service, so these vans are on the main roads and in residential neighborhoods. Note: Mountain Lift vehicles do not run a specific route. They are used for on-demand response service.

Exterior Advertising: These vans have one Tail ad.

TAIL (rear of Van): Ad space size: 44” w x 21” hImpressions/Views: Range of 7,000 to 9,000 per ad per day.1-2 months: $127 per mo. 3-5 months: $120 per mo. 6-11 months: $113 per mo. 12+ months: $106 per mo.

AdvertiseHere

Rates based on ONE (1) bus. Contact us for rates onmultiple location and

multiple bus advertising. Consecutive month buys required

for multi-month discounts.


Contact us:

Ad Specifications

Create your message and produce your advertisement

3

Ad design advice – keep it simple. Some people will be reading your advertisement from a distance. • Use as few words as necessary – short and to the point. • Make sure to use large type. • Avoid script or flowery type. • Have a strong and visible call to action – website, phone number, etc.

EXTERIOR ADS MATERIALAvery HP MPI 2121 Transit Vinyl with Avery DOL 2080 Matte overlaminate. Full-color/full-bleed, printed vinyl graphics with an additional matte UV protective overlaminate. Weatherproof and waterproof UV inks must be used. Finished advertisement vinyl is applied directly to the side of the bus.FILE SPECIFICATIONS: 300 dpi, CMYK, all fonts should be outlined before converting file to print ready file. PDF and EPS file preferred. All production files should be submitted directly to the printer.TAIL OR STANDARD SIZE:Finished size: 44” w x 21” h live area; 41” w x 19.25” h (keep all type and logos within this area. MODIFIED QUEEN:Finished size: 66” x 28.” Live area: 64” x 26.” Area outside the live area needs to be a 1” wide white border to provide contrast between your advertisement graphics and the graphics on the side of the bus. KING:Finished size: 144” x 28.” Live area: 142” x 26.” Area outside the live area needs to be a 1” wide white border to provide contrast between your advertisement graphics and the graphics on the side of the bus.

Note: Exterior ad signs will be posted on buses by the start of the contract period. Artwork must be received and approved 15 days prior to the start of the contract period.


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Ad Specifications Cont.

INTERIOR ADS

HeaderMaterial – Full-color inkjet print on 10 mil. gloss heavy paper with UV inks and 3 mil. matte over-laminate. Each trimmed to size.

Trim size: 17” w x 11” hLive area: 16” w x 10” h (keep all type and logos within this area)

Note: Header ads will be posted on buses by the start of the contract period.Artwork must be received and approved 10 days prior to the start of the contract period.

Weekly ad change-outs or other custom servicing – may incur an additional fee.

Send your finished signs to Mountain Line (address below). Finished artwork must be received by Mountain Line five days prior to the start of the contract period.


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bus advertising with mountain line · san francisco de asis catholic school ... charter school...

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