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BUS 100 Introduction to Business Fall 2016 Instructor: Dana Knott Phone: 804-561-9305 E-Mail: [email protected] Walk-in Office Hours: Monday-Friday 11-11:45 and 2:05-2:55 Course Description: This course presents a broad introduction to the functioning of business enterprise within the U.S. economic framework. It introduces economic systems, essential elements of business organization, finance, marketing, production, risk and human resource management. Course Objectives: Upon completion of the course, students will be able to do the following: LO1: Describe the role business plays in our economy. LO2: Discuss the various forms of business organization. LO3: Outline the managerial process as it applies to business. LO4: Describe the importance of the human asset in a business. LO5: Outline the marketing function of business. LO6: List, discuss, and evaluate various means for financing business and personal activities. LO7: Analyze the role of information in a modern economy. LO8: Describe the role of government in American business Course Text: Text: Kelley, Marce and Williams, Chuck (2015). BUSN8: Introduction to Business, 2 nd Edition +Mindtap®. Additional References: 1

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BUS 100 Introduction to Business

Fall 2016

Instructor: Dana KnottPhone: 804-561-9305E-Mail: [email protected] Office Hours: Monday-Friday 11-11:45 and 2:05-2:55

Course Description: This course presents a broad introduction to the functioning of business enterprise within the U.S. economic framework. It introduces economic systems, essential elements of business organization, finance, marketing, production, risk and human resource management.

Course Objectives: Upon completion of the course, students will be able to do the following:

LO1: Describe the role business plays in our economy.

LO2: Discuss the various forms of business organization.

LO3: Outline the managerial process as it applies to business.

LO4: Describe the importance of the human asset in a business.

LO5: Outline the marketing function of business.

LO6: List, discuss, and evaluate various means for financing business and personal activities.

LO7: Analyze the role of information in a modern economy.

LO8: Describe the role of government in American business

Course Text:Text: Kelley, Marce and Williams, Chuck (2015). BUSN8: Introduction to Business, 2nd Edition +Mindtap®.

Additional References: Pride, W. M., Hughes, R. J. and Kapoor, J. R. (2016). Foundations of Business, 5th Edition + MindTap® Introduction to Business.

Other Required Resources:Internet connection for access to Blackboard and email; flash drive, binder with dividers, calculator, and Word Processing Software also necessary.

Attendance Policy:1

Students are expected to follow the ACHS attendance policy as outlined in the student handbook. Attendance is essential in this class. It is your responsibility to get the course notes, handouts, and assignments should you miss class, arrive late, or leave early.

Course Withdrawal Policy: Students who are experiencing academic difficulties may elect to withdraw from class prior to the last day to withdraw without academic penalty (first 60% of the class). The student will receive a grade of "W" for withdrawal. Excessive absences prior to last day to withdraw will result in the instructor withdrawing a student from the course and the recording of a “W” grade. If the attendance policy is violated after last withdrawal date, the student will be awarded a grade of “F.” In case of mitigating circumstances documented by the instructor, a grade of "W" may be awarded.

Course Requirements:

1. Read Student Handbook for ACHS and JTCC.

2. Weekly Readings must be done prior to class. This includes text material and the Power Point lectures.

3. Complete assigned homework, readings, quizzes, tests, videos and assignments.

4. Participate in classroom activities and discussions; discussions are centered on the weekly assigned chapters.

5. Inform the instructor of any problems you experience with the class.

6. Email communication to your instructor must have the course name and student name in the subject line. For example, BUSN 100 Dana Knott. Please sign all emails with your first and last names. It is your responsibility to verify that I have received and responded to your emails in a timely manner. I will respond to emails within 24 hours, except on Saturdays and Sundays.

7. Formatting including, grammar, spelling, timeliness and correct document format are important facets of completing college level work. It is expected that all work submitted will be on time, as well as be free of misspellings and grammatical errors. Assignment grades are negatively affected by problems in this area.

8. Papers & Presentations: The purpose of the papers and presentations is to provide students with the opportunity to think critically about important business concepts. Both cover chapter concepts. A homework assignment packet is provided to students as part of the syllabus as well as linked inside Mrs. Knott’s website through the syllabus. These assignments will be evaluated based upon the grading rubric provided. Students will be successful if they complete the assignments as outlined, following directions accurately and thoroughly, and submitting in a timely manner.

Papers must be typed, MLS or APA format and in either MS Word or Open Office equivalent unless negotiated with the instructor. College level papers use research to support your ideas or points.

Presentations must be in MS PowerPoint or Open Office equivalent unless otherwise negotiated with the instructor.

Both are to be submitted through email in an electronic file.

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Each paper will have a format that will be provided.

6. If you have issues with access to a computer or typewriter, you must notify the instructor in advance of any assignment due date.

Written Assignment Requirements:1. Complete 1 individual Leadership Style Paper and SWOT Analysis (paper and presentation).2. Chapter essay assignments (3 sets of essays for the semester).3. Complete a group paper and presentation on a small business plan.

Make-up Policy: This course follows the make-up policy for Amelia County Public Schools, as described in the student handbook. Time is constrained in this course and prompt completion of assignments is required. Papers will be accepted no later than 3 days past the due date unless arrangements are made in advance with the instructor. Each day late is -10% or -10 points.

**Any changes to this course and the syllabus will be posted on Mrs. Knott’s website and discussed in class.

Evaluation:Quizzes (12 total; 15-20 questions) =15%Tests (3 total; 30-50 questions) = 15%Chapter Essays (due before each test to review material from each chapter)= 10%Leadership Style Paper= 15%SWOT Analysis / Presentation= 15%Group Business Plan and Presentation= 30%

Grading Scale: Grades are posted in PowerSchool weekly and the ACPS Grading Scale applies to this course as follows:

100 - 90 A 89 - 80 B 79 - 70 C 69 - 60 D 59 - 0 F

VCCS Satisfactory Academic Progress (SAP) Policy:Failing to earn satisfactory grades in a dual enrollment course can affect your ability to receive financial aid when you go to college. If you are NOT making Satisfactory Academic Progress, be sure to consult with your instructor and consider withdrawing from the class.

Federal regulations require that a student receiving federal financial aid make Satisfactory Academic Progress (SAP) in accordance with the standards set by the College and the federal government. These limitations include all terms of enrollment, whether or not aid was awarded or received. SAP standards also apply to state

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aid. Progress is measured throughout the academic program by the student’s cumulative grade point average (qualitative) and by credits earned as a percentage of those attempted (quantitative or pace of completion). In addition, students must complete their programs of study before attempting 150% of the credits required to complete the program. The College Financial Aid Office will evaluate SAP before aid is awarded and after grades are posted for every term, starting with a student’s first term of enrollment. Some career studies certificate programs (i.e., less than 16 credits in total length) are ineligible for student financial aid, but those credits will be counted toward all SAP requirements (GPA, completion rate, maximum timeframe, and developmental maximum) if the student later enrolls in an eligible program. For more information: http://www.jtcc.edu/pay-for-tyler/financial-aid-basics/making-the-grade/

In addition, any student who receives a final grade of F in a dual enrollment course will be automatically withdrawn from the program.

Academic Honesty: At JTCC we expect the highest standards of academic honesty. Violations of academic honesty include the following: Cheating: This includes seeking or giving unauthorized help on examinations, papers, and other academic

assignments. Plagiarism: This is defined as using another's words or ideas and representing them as one's own either

knowingly or unknowingly. In other words, by not documenting ideas or putting quotations around exact phrasing and documenting the source, one is committing plagiarism. Information on the World Wide Web is not yours for the taking – please cite all quotations appropriately.

Turnitin: Your professor has access to Turnitin plagiarism software which aids in detecting improperly cited materials. All of your written work may be submitted to Turnitin for analysis. Your instructor may ask you to upload your documents yourself. If you have concerns about your written work being stored in a database, you should address the issues at the beginning of the academic term.

Misconduct in the area of academic honesty is subject to disciplinary action which can include failure for the assignment, or even failure of the course.

Title IX-Sexual Misconduct (includes dating and domestic violence, stalking, sexual harassment and sexual assault):John Tyler Community College (JTCC) faculty are committed to supporting students and upholding the College's non-discrimination policy. Under Title IX, discrimination based upon sex and gender is prohibited. If you experience an incident of sex or gender-based discrimination, we encourage you to report it. While you may talk to a faculty member, understand that as a "Responsible Employee" of the College the faculty member MUST report to the college's Title IX Coordinator what you share. If you would like to speak with someone who will afford you confidentiality, there are people who can meet with you. Please visit the JTCC Sexual Misconduct Website at http://www.jtcc.edu/about/title-ix-and-sexual-misconduct/ for additional information. Also, feel free to contact Sandra Kirkland, Title IX Coordinator at [email protected] or Michelle Spencer, Deputy Title IX Coordinator at [email protected] .

Students with Disabilities: Under Section 504 and the Americans with Disabilities Act, the College has an obligation to provide reasonable accommodations in order to afford the student an equal opportunity to participate in the college’s programs, courses and activities. JTCC has professional counselors to assist students with disabilities. Students with disabilities are responsible for making the College aware of their needs. Call 706-5165 (Chester) or 594-1561 (Midlothian) for additional information and also visit the JTCC

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website at http://www.jtcc.edu/services/advising-center/disabilities-support-services/.

Cellular PhonesCell phones should be turned off before entering classrooms. The use of cell phones also is prohibited in other areas at the institution. These areas are marked. The use of cell phones in classrooms and prohibited areas is a violation of the student conduct code.

Student ConductWhen unruly or otherwise unacceptable behavior occurs in a classroom or laboratory, the instructor may immediately require the student who is responsible for the disruption to leave the classroom. It is the student’s responsibility to contact the instructor prior to the next scheduled class meeting. After discussing the problem with the student, the instructor must either permit the student to return to class or forward formal written disciplinary charges against the student to the dean of students.

Closing and Emergency Procedures:Information about ACHS’s closing policy can be found in the student handbook and closings will be listed on the school website/ local news outlets.

Course Calendar: Due dates for all assignments and readings have been posted on the course calendar. Dates and assignments are subject to change. Homework Assignments Packet will also identify due dates. Any change in assignment or quiz dates will be announced in class and posted on Mrs. Knott’s website.

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BUS 100 COURSE CALENDAR

Week Of: Topic/ Required Reading Assigned Homework

& Scheduled Tests

Aug 15-19

Course Overview & Review Syllabus

Chapter 1 – Business Now: Change is the only Constant and Chapter PowerPoint

8/19= Quiz Chapter 1 and email due to Mrs. Knott

Email Professor using proper format; state you have read the syllabus & introduce yourself.

Aug 22-26 Chapter 2 – Economics: The Framework and Chapter PowerPoint 8/26= Quiz Chapter 2

Aug 29-Sept 2

Chapter 3 The World Marketplace: Business without Borders and Chapter PowerPoint

9/2= Quiz Chapter 3SWOT Assignment explained & examples are reviewed

Sept 5-9Chapter 4 Business Ethics and Social Responsibility; Chapter PowerPoint

9/9= Quiz Chapter 4 and SWOT Rough Draft DueReminder: SWOT Analysis Due Sept 12

Sept 12-16 SWOT Presentations; Unit Test Review

9/12= SWOT Analysis Due9/12-9/13= Presentations9/15= Essay Packet #1 Due9/16= Unit Test Chapters 1-4

Sept 19-23 Chapter 6 Business Formation: Choosing the Form that Fits and Chapter PowerPoint

9/23= Quiz Chapter 6

Sept 26-30Chapter 7 Small Businesses and Entrepreneurship; Chapter PowerPoint

9/29= Quiz Chapter 7 9/30= Essay Packet #2 Due; this is a ½ day!

Oct 3-7Chapter 11 Marketing: Building Profitable Customer Connections and Chapter PowerPoint 10/7= Quiz Chapter 11

Leadership Paper explained

Oct 10-14 Chapter 12 Product & Promotion and Chapter PowerPoint

10/13= Quiz Chapter 1210/14= ½ day!

Oct 17-21

Unit Test Review

Students will work on the Leadership PapersSmall Business Plan groups/ industry selected

10/18= Unit Test Chapters 6,7,11, and 1210/21= Leadership Papers Due

Oct 24-28 Chapter 13 Distribution and Pricing; Chapter PowerPoint

10/27= Quiz Chapter 1310/28= Small Business Plan groups/ industry selected

Oct 31- Chapter 14 Management, Motivation, and 11/4= Quiz Chapter 146

Nov 4 Leadership; Chapter PowerPoint

Nov 7-11 Business Plan Group Activities 11/11= Groups must meet with Mrs. Knott to review business plan progress.

No quiz this week!

Nov 14-18Chapter 15 Human Resource Management and Chapter PowerPoint 11/18= Quiz Chapter 15

Nov 21-22Business Plan Group ActivitiesThanksgiving Break – Nov 23 (1/2day) – Nov 25, No Classes

No quiz this week!

Nov 28-Dec 2

Chapter 17 Operations Management and Chapter PowerPoint

12/2= Quiz Chapter 17

Dec 5-9

Exam WeekDec 12-14

This is the last full week of class; 12/7-12/9

Business Plan Group Activities

Final Exam Day will feature group project presentations only

12/5= Essay Packet #3 Due12/6= Unit Test Chapters 13, 14, 15, and 1712/9= Business Plan Paper/ PowerPoint Due

Final Exam Date: TBDDec. 12-14

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BUS 100 HOMEWORK ASSIGNMENT PACKET

Paper Assignment Requirements: These assignments must be completed in word processing software (MS Word preferred) and are to be submitted through email to Mrs. Knott on or before the expected due date. Each paper will have a format that will be provided.

College level papers use research to support your ideas or points. Given that many students at ACHS use MLA format, this will also be accepted. However, papers in this course at JTCC are expected to use the American Psychological Association (APA) for writing. A good resource to use for APA formatting is Purdue University’s OWL, found on the internet at https://owl.english.purdue.edu/owl/resource/560/01/

The following components are required from the APA format:

1. Use 12 point: Times New Roman, Cambria preferred.

2. Always double-space from beginning to end. No extra spacing between paragraphs. This includes cover sheet (double spaced centered horizontally and vertically)

3. Use 1” margins on all 4 sides of paper.

4. Indent paragraphs’ first line ½ inch.

5. Use hanging indents for Reference page.

a. Always double space your reference list. ‐

b. Always indent the second and subsequent lines of a citation.

c. Always arrange your reference list by the author’s last name.

d. Only use the first and middle initials of the author’s name, do not full name.

e. If the article or book has multiple authors, you must list all of them up to 7. Leave them in the order as printed; do not alphabetize.

f. Use the & symbol before the last author’s name, do not use word and.

g. Always italicize the journal or magazine title and the volume number.

h. Always italicize the book title.

i. Only capitalize the first word, first word of a subtitle, or proper nouns in an article or book title.

j. Make sure you know the format of the item you are citing (print or electronic).

k. Do not include retrieval dates unless the source material may change over time.

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6. Always cite within paper when using someone’s ideas and/or words. (If in doubt, cite)

a. Direct Quote – citation consists of (author, date, page/para. number)

b. Page number if from a printed source.

c. Paragraph number if from an Internet source.

d. Paraphrased/Summary – citation consists of (author, date)

7. Citations point to the references, which are on a separate page at the end.

8. Always use a title on the first page of report/essay.

9. Always use a cover sheet. Abstract page is at discretion of professor.

10. Always use a header on every page (top left, shortened title; top right, page number).

11. Always proofread, check, and recheck paper before submitting. Have someone else check your paper if appropriate.

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ASSIGNMENT NAME: Think Critical Essays Chapters 1-4 Due 9/15/16

For your assignments, whenever there is a discussion question or any type question, you are expected to write down your answers in complete and full sentences, in a paragraph or more. Remember, a paragraph is usually a minimum of 4-5 sentences.

Chapter 1:1. Most successful businesses today actively develop loyal customers who buy their brands

again and again. After all, getting current customers to buy more is much easier than constantly seeking new customers.

2. Think of 3 brands that you buy on a regular basis…write them down and answer the following questions.

Why do you stick to these products? How could another company dislodge you from these products?

Chapter 2:1. What is the economy?2. What is the difference between macroeconomics and microeconomics?

Chapter 3:1. Explain the meaning of a “strong” currency and “weak” currency.

What are the advantages of each one? What are the disadvantages of each one?

2. Identify and explain 3 reasons why international trade is important. How can companies overcome trade barriers?

Chapter 4: 1. When might the need for social responsibility conflict with the need to maximize

profits? When the needs conflict, how should a firm decide which path to pursue?

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ASSIGNMENT NAME: Think Critical Essay Chapter 8 Due 9/30/16

Read Chapter 8 and answer the following essay questions.

1. State the “accounting equation” and define each of its terms.

a. What is the logic behind this equation?

b. How is the structure of the balance sheet related to this equation?

2. Describe the three basic categories of cash flows reported by a statement of cash flows

and give examples of specific cash flows included in each category.

3. How does a top-down budgeting process differ from a bottom-up approach?

a. What are the advantages of each?

b. What are the disadvantages of each?

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ASSIGNMENT NAME: Think Critical Essay Chapters 13-15, and 17 Due 12/05/16

Chapter 13:1. What is the key difference between merchants wholesalers and agents/ brokers?

What are the risks and benefits of each approach for producers?

Chapter 14:1. What is the purpose of a mission statement?

Why are the most effective mission statements simple, vivid, and compelling?

Chapter 15:1. Compare and contrast computer based training and classroom training.

From a business perspective, which do you think is more effective? Why?

Chapter 17: 1. Explain the relationship between the operations management goals of “efficiency” and

“effectiveness.”

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ASSIGNMENT NAME: Strength, Weaknesses, Opportunities, and Threats (SWOT) Presentation Individual Project

Due: 9/12/16

In preparation for a high stakes corporate job, a perspective employer has asked you to provide a SWOT analysis on their company as part of the interview process.

Assignment Steps:1. You are to choose a for-profit organization, which conducts business and sells products or services in

and outside the U.S.

2. Research the company and provide a description of what types of products/ services the company sells or manufactures; include how they are doing in today’s economy. Be sure to provide statistics and figures on the overall performance of the company in 2016.

3. Find a graphic organizer design from the Internet or create your own, to help you answer the below SWOT questions.

4. Next begin your presentation using Google slides, Prezi, or PowerPoint. You will have a minimum of 9 slides: title slide with the company name, company description and their state in the present economy, graphic organizer with bullet points for your 16 SWOT questions below, 1 slide minimum for each letter of SWOT, a conclusion slide with a summary of the organization’s overall performance in 2016 and the company’s strategies for 2017-2018, and a source/ citation slide.

5. Use the 16 questions listed below for the SWOT analysis. Your SWOT must contain factual, data collected about your organization that accurately reflects your point of view. You must support your findings with facts and statistics, particularly when addressing the weakness and strengths of the organization. This will mean researching sources that are reliable and trustworthy…not Wikipedia!

S-Strength Questions

1. What are the company’s assets? Which assets are performing well (profitably, market share)? Why?

2. What advantage does the company have over the competition?

3. Identify all competitive advantages?

4. Any outstanding performances in 2015 in sales, profit, marketshare?

W- Weakness Questions

1. What company assets are not performing well (profitably, market share? Why?

2. What areas do the organization’s competitors have an advantage on?

3. Identify all competitive disadvantages?

4. Any poor performances in 2015 in sales, profit, marketshare?

O- Opportunity Questions

1. What external changes will bring opportunities for the company?

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2. What are current trends in the industry?

3. Will the trends affect the organization positively?

4. What is the market missing?

T- Threat Questions

1. What external changes will pose a threat to the company?

2. Are there new or existing competitors that are outperforming the organization?

3. What current trends in the industry have negatively impacted the industry?

4. Are there pending political/legal, social, global, economic, technological factors that have the ability negatively impact the organization’s future success?

6. Possible Sources for Gathering Information: Organization’s Annual Report Informational Databases such as ABI/Inform, Active (visit campus library) Hoover Business resource (www.hooveronline.com) Wall Street Journal

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ASSIGNMENT NAME: Leadership Self-Assessment Due: 10/21/16

RELATED CONTENT/CHAPTER: Management, Motivation & Leadership (Ch. 14)

DESCRIPTION: Write a 800-1,000 word paper that describes your leadership style. Using the concepts from the textbook on leadership styles, identify 5 characteristics that align with your chosen leadership style. Then identify 5 areas where you believe you can improve your leadership style. For each area, also identify one step that you can take to improve that area. Support your ideas with concepts from the textbook. Use additional research to support ideas and concepts. Suggested tools to use include:

MindTools Leadership Assessment. https://www.mindtools.com/pages/article/newLDR_50.htm

MindTools Editorial Team. (2016) How Good Are Your Leadership Skills? Retrieved 4/10/2016 from: https://www.mindtools.com/pages/article/newLDR_50.htm.

Emotional Intelligence Skills Assessment https://www.mindtools.com/pages/article/ei-quiz.htm

MindTools Editorial Team. (2016) How Emotionally Intelligent are You? Retrieved 4/10/2016 from: https://www.mindtools.com/pages/article/ei-quiz.htm.

Leadership Motivation Assessment https://www.mindtools.com/pages/article/newLDR_01.htm

MindTools Editorial Team. (2016) The Leadership Motivation Assessment: Discover how Motivated You Are To Lead. Retrieved 4/10/2016 from: https://www.mindtools.com/pages/article/newLDR_01.htm

Motivational Skills Self-Assessment https://www.mindtools.com/pages/article/newTMM_67.htm MindTools Editorial Team. (2016) How Good Are Your Motivation Skills? Retrieved 4/10/2016 from:

https://www.mindtools.com/pages/article/newTMM_67.htm

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ASSIGNMENT NAME: Group Small Business Plan Paper and PresentationDue: 12/09/16

You are going to apply the business concepts you have been learning about all semester by building a business plan for a new small business!

You will develop a business plan of approximately five-pages about the proposed new business. Your paper may be longer, if you choose, but no longer than eight pages, please. You should cover the questions below, as well as others required by your business type. The results will be twofold: a written business plan and a presentation.

The components of the completed Business Plan must include, but is not limited to the following:

1. Title PageThe title of the business plan provides the name, address and phone number of the company, and all group members.

2. Table of ContentsThe Table of contents includes a sequential listing and pagination of the sections of the business plan.

3. Executive SummaryThe Executive Summary is a synopsis of the business plan that summarizes the highlights sections of the plan. This should be written after the entire plan has been formulated. This is the hook for the reader to continue to read the plan. Typically, the executive summary will be about 3-4 paragraphs in length.

4. Vision and MissionThis is a snapshot of the present stage of the business, plus a picture of where the business is going and what it will look like, and the goals and objectives of how to get there. Typically, the vision will be about 2-3 paragraphs in length, while the mission statement can usually be stated in a paragraph.a) What is the reason for being in this business?

5. Company OverviewThis section provides basic information about the company: structure, management, staffing, and strategic alliances, if any.a) Do you have the management team needed to achieve your business goals? b) Where should you locate the business? c) How will you organize the managers and/or workers of the business?

6. Product StrategyThis section reviews the current product or service and what makes it unique and competitive. Your future research and development plans and production and distribution are part of your product strategy.a) How would you describe the business and its product(s) or service(s)?...in only one paragraph, please.b) What is the primary function of the product or service? c) What are three unique benefits of the product or service? d) When will the product or service be available? e) Is this product or service used in connection with other products/services? f) What do you need to be able to produce the product and get it to the customer? (supplies, equipment, etc.)

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7. Market AnalysisThis section helps define the market, the demographics of the target customers (the entire buying public should not be named your target market!), geographics, competitors’ products or services, and business risks associated with your business format and/or product.a) Who will buy it? (Target market? Not ‘everybody’) b) Who is the competition? c) How is the product or service different from that of the competitors? d) What is the pricing of the product or service versus the competition?

8. Marketing PlanThe sales forecasts, sales strategies, pricing, advertising, promotion, and public relations are covered in this section. Promotion scheduling and placement should be discussed also.a) Are you making any special offers to distributors or customers? b) What is the key message or phrase that describes the business? c) What are the current plans for advertising and promotion? d) Will you have databases, brochures, diagrams, sketches, photographs, related press releases, or other

documentation about the product or service? e) How can you attract customers? f) What is your distribution plan?g) How much should you charge for the products or service?

9. Financial PlanThe company’s capital requirements and the profit potential are analyzed and demonstrated here, and it consists of a narrative and supporting spreadsheet data. Provide a three month summary of where your money will go. Use of funds you are provided at the outset should be discussed. Identify expenditures of projected income for first few months. (Examples provided)a) How will you finance the growth of the business? b) How many customers will you have per month and how much will they buy per month? This is sales datac) Approximately how much will it cost to make the product or provide the service? Outline the various costs

related to labor and materials. What are your first year’s operating costs? (Include salaries) d) How much money do you project your business will earn each month of your first year by selling your product or

service? e) How much investment (initially and for the first year) will you need to keep the business going until you make a

profit? f) How will you make the business grow in the future?

Additional Resources: Go to the Richmond chapter of the SBA (Small Business Administration) at this link:

https://www.sba.gov/offices/district/va/richmond and they have a great website to help you write a business plan.

Internet- research other plans and look up examples.

Your group presentation using Prezi, Google Slides, PowerPoint, or Video, will include these components:1. a minimum of slides (one for each of the components listed above EXCEPT the Table of Contents)2. Creativity! This presentation may take on many forms…this is your chance to present a capstone project

and impress me!

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Assignment Steps: In your group, pick an industry that you ALL would be interested in starting as a new small business. Follow directions provided by Mrs. Knott (pg 16-17) for each step of this process and write the paper

portion of the assignment. Your paper should appear as a single document, all with the same font and page settings. Students in a

group will not necessarily earn the same score on the project, based upon evaluations by members regarding effort and participation.

Report any teammates who take over a project and won’t allow participation OR report teammates who are not doing their part at all.

Points will be deducted for grammatical errors, formatting errors, incomplete business plans and presentations that do not have all of the components listed above.

Next, complete the presentation portion of the assignment. Finally, the paper and the presentation must be emailed to Mrs. Knott, on or before the due date…NO

EXCUSES!

BUS 100 Business Plan Grading Rubric: A copy will be provided to each group/member

Business Name __________________________________________

Graded Item Points Possible Points AwardedTitle Page, Executive Summary, Table of Contents

5Vision and Mission

5Company Overview

5Product Strategy, Market Analysis

25Marketing Plan

15Financial Plan

15Submitted all evaluations of team members

5Group Presentation – Exam DayAll students speaking. 25Total Points

100

Notes:

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