burundi flight

Quick SEO Project – 12th January 2011

Burundi Flights

This slide has beenmade for

training purposes

Brief description

1) Identify a potential site architecture issue that could cause SEO problems. Discuss how you would address the problem.

2) Present one or more strategies that could be deployed to grow SEO traffic on site. Ideally at least one should be an off-page focused strategy.

Identify a potential site architecture issue that could cause SEO problems


training purposes

Although the Google brand new flight vertical portal is only active in US, worldwide release is expected from the second half of 2012. This represents a threat for Burundi Flight.

IATA codes are today part of the indexation rules, as they offer a good signal for flight results.Example can be seen in the query “flights to Birmingham” where BF ranks better than

URL naming convention that matters!

Ranking results have been collected on the 7th of January

Skyscanner that can be found on position 3, or for “Flights Edinburgh to London”, where Skycanner ranks on the first two positions whereas BF immediately after.

A new URLs naming convention should be adopted for these URLs.


training purposes

Images without a proper description

Alt: “nice pool!” Alt: “Photo of western Australia”


training purposes

Usability issues

When a flight combination is not found, alternatives should be proposed with relevant results straight away and above the fold.

Is Burundi Flights really inspiring their users?

Present one or more strategies to grow up traffic on site.


training purposes

Video promotion

A video can be a great way to leverage traffic on site as well an element to be embedded in sites to facilitate content generation.

For example, creating interesting and engaging videos about remote holiday destination, users’ interest may be spurred and searcher will ultimately be tempted to continue the visit on the main site.

Compared to search pages, video are 53% easier to be indexed, therefore chances for acquiring new visitor are doubled.

Many platforms are available. Using YouTube may be an interesting choice thanks to the channels that can offer graphical customizations being able to leverage the brand awareness.


training purposes

Content marketing

In order to increase the number of thematic backlinks, blogging on third parties sites as contributors may be a good solution.

The guest post will contribute to the content freshness aspect whereas your site may increase the number of inbound backlinks.

This is a time consuming activity as it is not only a matter of authoring content from travel expert, but also to find out valuable thematic resource may leverage your link graph.

This is not too far by developing the blog you are going to release, but with a little extra effort to manage “partners”.


training purposes

Email marketing to promote new site’ sections

As one of the most established flight comparison and with over 5m opted in subscribers, Burundi Flights have an enviable customer base to target.

Emails need to be catchy and useful promoting brand new pages so to maintain high the engagement. Social media represents a good source of ideas.

Email marketing can promote also context. For instance “look for a specific keyword” context, would incentivize both existing and new users to reach the interact with the site.

Moreover, smart users will attempt the searches using a search engine like Google, while shaping Google suggest dictionary as secondary effect.

Thank you

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