EVIDENCE-BASED COMMUNICATIONS

Burson-Marsteller ItalyCompany overview and business

model

EVIDENCE-BASED COMMUNICATIONS

Burson-Marsteller at glance

• Burson-Marsteller is one of the leading communication and PR consulting agencies in the world

– active since 1953

– part of the Y&R/WPP Group

• Burson-Marsteller is part of an international network

– real-time connection

– continuous exchange of knowledge, expertise, case histories etc

• Burson-Marsteller's seamless worldwide network consists of 70 Offices and 67 affiliate offices, together operating in 92 countries across six continents.

EVIDENCE-BASED COMMUNICATIONS

Around the WorldTotal Offices:  137

• Offices:  70

• Affiliates:  67

Total Countries:  92

• Countries with Offices:  41

• Affiliates' countries:  51

EVIDENCE-BASED COMMUNICATIONS

Burson-Marsteller Italy

• In Italy since 1982, Burson-Marsteller– combines the knowledge and resources of its international network with a

specific understanding of the Italian market

– includes among its clients important national and multinational companies, associations and public institutions

– employs around 55 professionals in its two offices in Milan and Rome

• B-M is the only highly-specialised agency in Italy, with several Business Units (marketing, corporate, crisis, public affairs, corporate advertising) and with a solid know-how in specific industries such as Financial, Healthcare, Technology

• Our professionals have specific communication skills and specific competences, which allow them to promptly and proactively to clients and market needs

• Digital is pivotal for all communication strategies and enhances clients’ brand reputation and their relations with different stakeholders and consumers

EVIDENCE-BASED COMMUNICATIONS

Organization and know-how

Industries

Practice

Finance, Crisis & Energy

Technology, Web & Business

Innovation

Healthcare & Wellness

MarstellerCorporate ADV

Digital Communications

Corporate Communication

Corporate Positioning

Internal Communications

Corporate Social Responsibility

Public Affairs, Issue & Crisis Management

Government Relations

Issue Prepardeness

Crisis Management

Marketing & Brand Communication

Brand Building/Positioning

Product Enhancement

Events and Sponsorships

EVIDENCE-BASED COMMUNICATIONS

Methodology

• To support clients in achieving their business objectives, Burson-Marsteller applies Evidence Based Communication, a scientific approach to communications, guided by data at the beginning, the middle and the end of the campaign

• Burson-Marsteller is committed to create and implement communication which is

– based on knowledge

– conceived with creativity and competence

– integrated, to ensure coherence between various communication tools

EVIDENCE-BASED COMMUNICATIONS

The Evidence-Based Process: Breaking it Down

EVIDENCE-BASED COMMUNICATIONS

Main clients

• Accenture • Adecco• Adobe • Assolatte• Barilla • BB Biotech• Betfair• Billà• Boehringer Ingelheim• Bristol Mayer Squibb• BuyVip• Cembre

• Ceva Logistics• Citigroup• Consorzio Nazionale

Lotterie • Costa Crociere• CRIF• Danone• Discovery• Ericsson • Expo Milano 2015• Fox Interactive • Global Refund• Henkel

• Herman Miller• Hewlett Packard • HSBC• Indesit• Kraft Saiwa• Janssen Cilag• Johnson & Johnson

Medical • Johnson & Johnson

Consumer • Lamborghini• Lufthansa, • Mellin

• Nokia• Novo Nordisk• Ocè • Pfizer• Roche • SAP• Seat Pagine Gialle • Symantec• Sony Ericsson• Swiss