burrell clients verizon tapping the expanding role of diversity in the marketplace boy band
TRANSCRIPT
![Page 1: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/1.jpg)
![Page 2: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/2.jpg)
![Page 3: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/3.jpg)
Burrell Clients
![Page 4: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/4.jpg)
Verizon
Tapping the Expanding Role of Diversity in the marketplace
Boy BandBoy Band
![Page 5: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/5.jpg)
Verizon
Tapping the Expanding Role of Diversity in the marketplace
Lesson PlanLesson Plan
![Page 6: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/6.jpg)
Verizon
Tapping the Expanding Role of Diversity in the marketplace
GirlfriendGirlfriend
![Page 7: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/7.jpg)
Accessing The Market Channels
I. Moms as gatekeeper
II. The Influencer market
![Page 8: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/8.jpg)
McDonald's and Sears
Moms As Gatekeepers For The Brand
New MathNew Math
![Page 9: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/9.jpg)
McDonald's and Sears
Moms As Gatekeepers For The Brand
Dishing It OutDishing It Out
![Page 10: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/10.jpg)
McDonald's Impact
AACM restaurant sales are leading system performancebucking negative system trend
2002YTD Sept Comp. Sales Comp. CC's
Comp. Avg. Check
System - 3.5% - 2.2% - 0.5%
AACM + 0.5% + 1.0% + 1.5%
HCM - 3.5% - 5.5% - 1.5%
![Page 11: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/11.jpg)
Accessing The Market Channels
I. Moms as gatekeeper
II. The Influencer market
![Page 12: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/12.jpg)
adidas, Sprite & Coke
The Influencer Network as Brand Catalyst
It's ComingIt's Coming
![Page 13: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/13.jpg)
adidas, Sprite & Coke
The Influencer Network as Brand Catalyst
SilenceSilence
![Page 14: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/14.jpg)
adidas, Sprite & Coke
The Influencer Network as Brand Catalyst
5 Deadly Women5 Deadly Women
![Page 15: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/15.jpg)
adidas, Sprite & Coke
The Influencer Network as Brand Catalyst
FatimaFatima
![Page 16: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/16.jpg)
adidas
Short-term Retail Responsiveness
PROJECTED 19% sell-thru
AVERAGED 40% sell-thru
over 6 model introductions
during the first week
![Page 17: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/17.jpg)
Sprite
Long-term Brand Building Potential
1981 2002Sprite Sales
#2 brand #1 brand
![Page 18: Burrell Clients Verizon Tapping the Expanding Role of Diversity in the marketplace Boy Band](https://reader030.vdocuments.us/reader030/viewer/2022032703/56649d0f5503460f949e5298/html5/thumbnails/18.jpg)