burberry case study(business model)
TRANSCRIPT
165.2
149.4
125.8
5.3 53.5
WomenswearMenswearAccessoriesOtherLicences
197.9
162.8
169.5
5.1 58.3
Warehouse and Logistics Activity
Retail31%
Wholesale58%
Licence11%
Turnover by channel (2002 m)Retail Wholesale Licence
38%
52%
10%
Turnover by channel (2003 m)
Retail Wholesale Licence
Retail Wholesale Licence0
100
200
300
400
500
600
700
156.9
288.8
53.5
228.4
306.9
58.3
Turnover by channel2002 2003
Turnover analysis by distribution channel
Category 1440
460
480
500
520
540
560
580
600
620
499.2
593.6
Turnover by channel
2002 2003
Flagship Stores
Regular Price Retail Stores
Department Store Concessions
Designer Outlets and Factory Stores
Retail DistributionFull Product Range
Limited Product Range
10000 sqr.ft
The number of outlets (classified as doors), operated by Burberry’s wholesale stockists in 2002 was in excess of 3,100
17%
40%
37%
6%
number of outlets
USA Spain & PortugalRest of Europe Asia & Etc.
Showrooms & agents
Wholesale stockists include prestigious department stores, speciality fashion retailers and duty-free retailers
All Burberry Colection, other than the Burberry Prorsum brand
Wholesale distributionSpecialy Fashion Stores
Flagship Store
Burberry Blue and Burberry Black store
Specialy Fashion Stores
Licensee distribution (Japan only)
Full Product Range
Limited Product Range