7/25/2019 Buongiorno e Buonasera Format - Index [ENG]

1/2

BUONGIORNO E BUONASERA [format]

Alessandra Colucci

Brand Care consultant

alessandracolucci.com

ale@brandcareonline.com

7/25/2019 Buongiorno e Buonasera Format - Index [ENG]

2/2

BUONGIORNO E BUONASERA [format]

INDEX

FOOD MARKET

PRODUCTS & TRENDS

H EALTY FOOD

KAMUT AND ANCIENT CEREALS

FARM MARKET AND LOCAL [0-MILE] FOOD

VEG

BIOAND ECOFRIENDLY PACKAGING

STR EET FOOD

FASHION & FOOD

CAKE DESIGN & FINGER FOOD

COOKING WITH FLOWERS

TEA AND FAIR TRADE

SOURDOUGH

FOOD MARKET IN THE UK

FOOD COMSUMPTION AND MADE IN ITALY

DISTRIBUT ION SYSTEM OF FOOD MARKET IN UK

FOOD IN THE UK: TIPS FOR ITALIAN ENTERPRENEURS

FORMAT OVERVIEW

CONCEPT

ON THE MENU

VALUEADDED SERVICES AND EXTRA ACTIVITIES

STYLE AND FURNITURE

BRAND

TEAM

ALESSANDRO BIANCHETTI - THE PROJECT CREATOR

FRANCESCO BASSANELLI - THE TEAM LEADER

GIORGIO CHIRICOZZI - THE CHEF

FEDERICA BASSANELLI - THE MUSE

ALESSANDRA COLUCCI - THE BRAND MANAGER

TARGET

DIRECT TARGET ANALYSIS

ALTRNATIVE TARGET ANALYSIS

INDIRECT TARGET ANALYSIS

COMPLEMENTARY TARGET ANALYSIS

COMPETITORS

DIRECT COMPETITORSLE PAIN QUOTIDIEN

PRT MANGER

BENUGO

COSTA

CARLUCCIOS

BILLS

MISSION BURRITO

OBIK

INDIRECT COMPETITORSLAMBRETTA

PORTO FLUVIALE

EATS

DITTA TRINCHETTI

BIZZARRIE DI PANE

DOLCE

TIEPOLO

BAKERY HOUSE

CONTACTS

003

003

003

004

005

005

005

005

005

006

006

007

007

008

008

009

009

010

011

011

012

013

014

016

016

017

018

019

020

021

022

031

036

037

038

039039

042

045

050

053

057

061

065

067067

069

071

072

074

075

077

078

081