Chapter 2: Product Management vs. Product MarketingThe job of the product managers is to define in detail the product that the engineering team will build. In contrast, the role of product marketing is to tell the world about this product.

The product manager is responsible for defining in detail the product to be built, and validating that product with real customers and users. The product marketing person is responsible telling the world about the product, including positioning, messaging and pricing, managing the product launch, providing tools for the sales channel to market and sell the product, and for leading key programs such as online marketing and influencer marketing programs.<bit.ly.oacsshacklist091016>

Validated Learning. With scientific learning as a yardstick, we can discover and eliminate the sources of waste that are plaguing entrepreneurship.

The more people in the network the more valuable the network.

Imagine a world in which we own the only telephone.

It would have no value.

Only when other people also have a telephone does it become valuable.

Where there’s tea there’s hope. –Arthur Wing Pinero< bit.ly/projecthazeytea > #projecthazeytea

At the core, OAC is a catalyst that transform ideas into products. As members interact with these products, they generate feedback and data.

The feedback is both qualitative (such as what members like and don’t like) and quantitative (such as how many members use it and find it valuable).

The products OAC builds are really experiments; the learning about how to build a sustainable business is the outcome of those experiments.

For OAC, that information is much more important than dollars, awards, or mentions in the press, because it can influence and reshape the next set of ideas.

Referring to the infograph- none of theses activites by itself is of paramount importance.

Instead, we focus our energies on minimizing the total time through this feedback loop.

This is the essence of steering OAC.