Bundle Up Everything you need to knowabout bundling print + digital.

print + digital

Only 4% of readers are digital only.

Less than 1% of readers natively bundle due to the high cost of purchasing both formats.

“The number one job of free content is to build the ability to talk to your audience a second time.” Nicholas Lovell, The Curve

1. Promotes the print sale.

2. Incremental income.

3. Increases the publisher’s brand recognition

4. Creates a dialogue between the reader and the publisher.

Reasons to Bundle

Ways & Means

Publisher Direct

• Bundled ebooks available from a single publisher.

• Generally based proof of purchase.

• Publishers set price (often harder to price w/o POS)

• Publisher delivers file directly.

• Publishers receive names and email addresses of readers who bundle.

Publisher Direct

Retailer

• Bundled ebooks available for books sold through Amazon.

• Uses amazon.com billing records. Now you can bundle all those books you bought Grandma.

• Publishers select the price from 2.99 to free.

• ebooks deliver to Kindle platform.

• Aggregated anonymised data & reporting.

Amazon

Snap a photo Write your name Get an ebook

• Bundled ebooks available for print copies sold by any bookseller, from any participating publisher, at any time.

• Uses the books on your shelf to prove ownership. Even the ones from Grandma.

• Publishers are at liberty to set any bundled ebook price.

• ebooks deliver to any eReader.

• Publishers receive names and email addresses of readers who bundle.

Publisher Direct

Amazon BitLit Publisher

Bundled ebooks available for books sold through Amazon.

Bundled ebooks available for print copies sold by any

bookseller, from any participating publisher, at any

time.

Bundled ebooks available for all books from a single

publisher.

Uses amazon.com billing records. Now you can bundle all those books you bought Grandma.

Uses the books on your shelf to prove ownership. Even the ones

from Grandma.

Generally uses receipt or some proof of purchase.

Sorry, Grandma.

Publishers select the price from 2.99 to free.

Publishers are at liberty to set any bundled ebook price.

Publishers set price, though often harder to price a book

without POS system.

ebooks deliver to Kindle platform. ebooks deliver to any eReader ebooks deliver to any

eReader

Aggregated anonymised data & reporting

Publishers receive names and email addresses of readers who

bundle.

Publishers receive names and email addresses of

readers who bundle.

Discovery

Brindle & Glass Engage Books Morgan James

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$35.00

$12.99

$2.99

Retailer(Margin(

Distribu0on(Costs(

Cost(of(Print(

Cost(of(Editorial(

Cost(of(Marke0ng(

Author(Royalty(

Cost(of(Returns(

Publisher(Net(Retailer Margin $17.50

Distribution Costs $2.62

Cost of Print $2.63

Cost of Editorial $1.31

Cost of Marketing $0.88

Author Royalty $2.80

Cost of Returns $1.00

Publisher Net $6.26

Paperback Income

Retailer(Margin(

Distribu0on(Costs(Cost(of(eBook(

Produc0on(

Cost(of(Editorial(

Cost(of(Marke0ng(

Author(Royalty(

Publisher(Net(

Retailer Margin $6.50

Distribution Costs $1.30

Cost of Production $0.15

Cost of Editorial $1.31

Cost of Marketing $0.88

Author Royalty $1.62

Publisher Net $2.40

Ebook Income

BitLit's'Margin'

In'App'Payment'Fee'

DRM'Fee'

Distribu9on'Costs'

Author'Royalty'

Publisher'net'BitLit's Margin $0.15

In App Payment $0.90

DRM Fee $0.23

Distribution Costs $0.30

Author Royalty $0.39

Publisher net $1.03

Bundled Income

Print&Book&Net,&&$6.26&&

Bundled&Net,&&$1.03&&

Total Income

marketing vs. sales

EXPERIMENT

Promotes a print sale of the book.

Allows the publisher to increase the income from the initial sale.

Increases the publisher’s brand

recognition.

Creates a dialogue between the reader and the publisher.