B U M B A C K CPH

“I want to have access to all my pockets, anytime & anywhere, with the possibility to choose where I will

have them.”

Matthias, 23

multi-functional

temperature

humour & personality

unisex

transformation

no rules

come together

weather

camp

food

rain

mud

feeling

youngsun

hangover

creativity

escape

wi-fi lack

building

disappear

flags

party

sex

nationalities

hiding

walk of shame

air

music

walking

being comfortable

subcultures

small worlds

festival needs

tent sleeping bag

matress pillow

clothes money

sanitizer sunglasses

bottles charger wallet

raincoat snacks

lighter alcohol

toys flashlight suncream

ball chairs blanket

hat make-up condoms

pills map

ALL IN ONE. BUMBACKALL IN ONE.

B U M B A C K

visual identity

B U M B A C KCPH

moodboard

persona

Louise, 23

trendsetters &

festival-goers

prototype

collaboration

B U M B A C K CPH

x

collaboration

B U M B A C K

X

launching event on Paper Island

B U M B A C K CPH

//

FRIDAY 4TH JUNE 2017 PAPER ISLAND

TRANGRAVSVEJ 8, COPENHAGEN

MUSIC BY

UKENDT KUNSTNER

WOODWOOD.COM

B U M B A C K CPH

//

FRIDAY 4TH JUNE 2017 PAPER ISLAND

TRANGRAVSVEJ 8, COPENHAGEN

MUSIC BY

UKENDT KUNSTNER

WOODWOOD.COM

product packaging

In rainy weather or sunny days....

Bumback is a jacket for any occasion. Literally any! Folds to either

long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the

pack.Made in a breathable and

water-resistant fabric that keeps you nice and dry at all times.

Made with you and for you.

X

In rainy weather or sunny days....

Bumback is a jacket for any occasion. Literally any! Folds to either

long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the

pack.Made in a breathable and

water-resistant fabric that keeps you nice and dry at all times.

Made with you and for you.

X

In rainy weather or sunny days....

Bumback is a jacket for any occasion. Literally any! Folds to either

long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the

pack.Made in a breathable and

water-resistant fabric that keeps you nice and dry at all times.

Made with you and for you.

X

In rainy weather or sunny days....

Bumback is a jacket for any occasion. Literally any! Folds to either

long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the

pack.Made in a breathable and

water-resistant fabric that keeps you nice and dry at all times.

Made with you and for you.

X

In rainy weather or sunny days....

Bumback is a jacket for any occasion. Literally any! Folds to either

long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the

pack.Made in a breathable and

water-resistant fabric that keeps you nice and dry at all times.

Made with you and for you.

X

In rainy weather or sunny days....

Bumback is a jacket for any occasion. Literally any! Folds to either

long, midi or short. And when you need to take it off just fold it up and you have a convenient backpack for the rest of the day, no need to empty your pockets either. All goes in the

pack.Made in a breathable and

water-resistant fabric that keeps you nice and dry at all times.

Made with you and for you.

X

bandana

photoshoot

photoshoot

social media mock-up

B U M B A C K CPH

//

FRIDAY 4TH JUNE 2017 PAPER ISLAND

TRANGRAVSVEJ 8, COPENHAGEN

MUSIC BY

UKENDT KUNSTNER

instagram

facebook

website

budget

year one year three year fiveProduction

Production costs 381.700 kr. 936.900 kr. 1.839.100 kr. Sales price 2.299 kr. 2.299 kr. 2.299 kr. Coverage pr. unit 1.952 kr. 1.952 kr. 1.952 kr. Coverage in % 84% 84% 84%

Campaign

Packaging 20.980 kr. 62.940 kr. 104.900 kr. Social media 360.000 kr. 360.000 kr. 360.000 kr. Ambassador co-lab 500.000 kr. - kr. 250.000 kr. Marketing materials 425.000 kr. 300.000 kr. 300.000 kr.

Events

Event at PaperIsland 1.250.000 kr. 750.000 kr. 1.000.000 kr. Event at Roskilde 250.000 kr. 250.000 kr. 250.000 kr. Launch party 500.000 kr. - kr. - kr.

Total costs 3.687.680 kr. 1.770.559 kr. 2.312.519 kr.

Advertising break even 3.380.238 kr. 2.107.808 kr. 2.752.999 kr.

Target group 100.000 100.000 100.000Expected customers 1.000 2.500 5.000

Revenue 2.299.000 kr. 5.747.500 kr. 11.495.000 kr. Investors 2.900.000 kr.

Total 1.388.680 kr.- 3.976.941 kr. 9.182.481 kr.

Thank you for your attention.

Anne, Mille, Jeanette, Sos, Kasper, Lumir

B U M B A C KCPH