bulgarian)charitiesaid)foundation)– effective)fundraising...

17
Bulgarian Charities Aid Foundation – effective fundraising from scratch Elitsa Barakova for Euclid Network Summit, 25 February 2016 Zagreb

Upload: others

Post on 13-Aug-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

Bulgarian  Charities  Aid  Foundation  – effective  fundraising  from  scratch

Elitsa  Barakova  forEuclid  Network  Summit,  25  February  2016Zagreb

Page 2: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

About  Elitsa  Barakova

§ 20  years  with  BCAF§ Background  in  educational  studies§ Topics:  philanthropy,  civil  society  and  social  enterprises

§ Skills:  grantmaking,  fudnraising,  impact  evaluation

Page 3: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

About  BCAF

§ BCAF  works  with  the  mission  to  change  lives  of  people  and  communities  through  development  of  donor  culture  and  effective  civil  society  organisations.

§ To  do  that  we  provide  funding  and  training  to  non-­profits  and  public  organisations,  and  advice  and  support  with  implementation  of  donors  – companies,  foundations  and  individuals.  

§ We  manage  donor  funds  for  variety  of  beneficiaries  and  pride  ourselves  with  knowing  who  works  where  what  and  how  successful.

§ We  also  do  promotion  activities  to  foster  giving  and  volunteering  – such  as  research,  campaigns  and  initiatives  like  Philanthropy  through  the  Lens  and  Giving  Tuesday.

Page 4: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

Impact

For  20  years  grew  funds  under  management  from  50  K  to  3.5Local  donations  constitute  2/3  of  income  and  85%  of  expenditure.

In  term  of  non-­financial  results  of  our  activities  in  Bulgaria:§ We  had  substantial  effect  on  the  way  companies  volunteer§ We  introduced  payroll  giving,  SMS  giving  and  crowdfunding§ We  influenced  the  way  companies  design  and  report  on.  CSR  § We  introduced  the  practical  fundraising  training  and  support  programmes  for  NGOs§ We  are  one  in  two  or  three  organisations  which  everyone  – government,  companies  – will  list  when  asked  

about  Social  responsibility  and  philanthropy§ We  support  social  enterprises  and  attract   companies’  attention  towards  them.

Page 5: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

Bulgaria  in  1996

§ NGOs  started  growing  in  number.  First  civil  society  grantmakers  stopped  mailing  application  forms.

§ 15  banks  went  bankrupt.  § Economic  crisis  and  inflation§ Political   crisis§ Bulgaria  3-­2  Germany  [Euro  Qualifying  1996  |  Group  Stage  |  Group  7]

Page 6: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

Philanthropy  in  90-­ies

§ Post  socialist  dependence  on  state  to  solve  all  issues§ Everybody  seemed  to  have  values  but  was  left  alone  to  help  in  practice.  Abuse  of  trust  was  not  too  far.

§ Some  35  000  “orphans”  in  institutions  attracted  givers’  attention,§ No  volunteering,  no  local  community  activities.

Page 7: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

An  ant  of  an  elephant?

§ Our  aspired  expenditure  pie  

Salaries,  8%

Office  and  administrative  costs,  3%

professional  services  -­third  parties,  2%

direct  project  costs,  6%

Donations,  81%

Page 8: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

BCAF  and  CAF

§ Tools?§ Culture?

Page 9: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

BCAF  in  2016

§ Financial   receipts  growing§ Respected  by  corporations,  individuals,  NGOs,  government  and  media

0

500000

1000000

1500000

2000000

2500000

3000000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Page 10: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

What  we  do  now?

§ Corporate  grantmaking§ Payroll  giving§ DMS§ Advisory§ Pool  funds§ Campaigns

Page 11: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

Stories  about  change

§ Individuals:  Small  but  regular  – payroll  giving  and  first  givers§ Companies:  From  buying  machines  to  paying  salaries.§ Non-­profit  organisations:Donors’  needs,  not  yours!

Page 12: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

More  and  More  -­ Payroll  Giving

§ 1  716  104  BGN,  growth  by  50-­20%§ Some  130  NGO  beneficiaries,  30+  supported  every  year§ 3500  individual  givers,  turnover  of  another  500§ Back  office  administration  – serious  resources  needed

Page 13: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

Funds  and  Campaigns

§ 120-­180  000  BGN  annually§ A  solution  for  small  scale  donors§ An  entry  point  for  big  donors§ An  education  tool  for  companies§ An  annual  receipts  of  40-­13%  of  all  donations

Page 14: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

DMS  17777  Operated  with  Bulgarian  Donor  Forum

§ Giving  through  text  messages  and  online

§ A  solution  for  NGOs,  public  institutions,  other  charitable  organisations

§ A  tool  for  emergency  fundraising

§ Annual  receipts  of  50%  of  all  donations (1  m  annually)

§ Launched  with  Czech  Donors  Forum  support

Page 15: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

Platformata.bg

§ Social  media  for  donors  to  give  online  (‘Give  with  Me”)

§ Crowdfunding  on  the  rise§ Good  for  organising  sports,  cultural  charity    events

Page 16: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

Key  steps  to  success

§ Persistence  and  patience§ Reasonable  compromise§ Focus  and  enough  resources,  people,  § Маnagement  priority§ Integrity  and  openness

Page 17: Bulgarian)CharitiesAid)Foundation)– effective)fundraising ...euclidsummit.weebly.com/uploads/5/4/7/9/54799913/bcaf_-_knowho… · Bulgarian)CharitiesAid)Foundation)– effective)fundraising)from)

§ Your  culture§ Your  pace§ Your  path