bulgarian furniture cluster - a good practice ms genoveva christova president venice, 16.02.2011
TRANSCRIPT
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BULGARIAN FURNITURE CLUSTER - A GOOD PRACTICE
Ms Genoveva ChristovaPresident
Venice, 16.02.2011
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Bulgarian Furniture Cluster is a
national based business organization, established in
2008.
Members of the cluster are 20 SMEs furniture manufacturers, 5 design studios and 2 educational institutions, that have decided to join their resources, capabilities and potential with the purpose to increase their competitiveness at foreign markets.
Who are we?
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Cluster management
Chairperson SME Leader Coordinator (Ambitious + Energetic) 3 sub-groups (marketing, design, technology) Sharing information and resources Equal treatment of each member (neutrality) Mutual trust!
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What we are doing?
Business planning: set up objective targets Regular meetings: 4 to 5 per year (70%
attendance) Member visits (round tour): get to know each
other better Information about market trends, design trends,
innovative products, specialized information, etc Networking and sector representation at national
and international level
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Cluster activities Joint Marketing Activities - Fair visits and fair
participation, like: - World of Furniture Sofia 2009; - iSaloni Milano 2010; - The Sleep Event London 2010- imm Cologne 2011
Trade missions – Holzcluster Austria, 2010; The Chair Triangle in Italy, 2007
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The Sleep Event - London 2010
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imm Cologne 2011
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Cluster activities
Design workshop – Black Sea, 2010 Joint master degree in Design
(ISIA Florence + New Bulgarian University Sofia); graduate placements in cluster members
EU Projects
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Design workshop – Black Sea 2010