buildings branding guidelines · buildings branding guidelines 02 contents 1 brand identity...

BUILDINGS BRANDING GUIDELINESJanuary 2018

Confidential

BUILDINGS BRANDING GUIDELINES 02

Contents

1 BRAND IDENTITY ELEMENTS

1. Logotype2. Brand block 3. Colours4. Fonts5. Dialog box - presentation6. Dialog box - construction7. Dialog box - formats8. Co-branding

2 OUTSIDE

1. Brand signs overview2. Banner brand sign with brand block3. Banner brand sign with GEFCO name alone4. Brand sign in volume5. Headquarters building frontage with brand block6. Headquarters building frontage with GEFCO name alone7. Supply building frontage8. Operating building frontage9. Administrative building frontage10. Frontage with Co-branding11. Outside directional arrows (public road)12. Directional Totem13. Identification Totem Site entrance14. Corporate Horizontal Totem 15. Identification Totem Building entrance16. Flags

3 INSIDE

1. Welcome desk2. Wall3. Inside directional standing totem 4. Directional inside sign5. Identification totem (fixed on the wall)6. Plates (office and meeting rooms)7. Badges & lanyards

4 EVENT COVERING AND SIGN

1. Poster2. Totem3. Kakemono4. Pop up booth


BRANDIDENTITYELEMENTS1

GEFCO JAUNE

PANTONEå

116C

CMJNC -M 20J 100N -

RGBR 255V 205B -

HEX#FFCD00

RAL1018

A NEW LOGOTYPEThe new GEFCO logotype uses a yellow lined square with a font especiallydesigned. The logotype is lighter and more transparent.

When the name GEFCO is used in a text, it must always be written in capital letters.

If there are major difficulties associated with the printing technique, the logotype may be printed in monochrome(black or white reserve as shown opposite).

1 BRAND IDENTITY ELEMENTS BUILDINGS BRANDING GUIDELINES 04

1. Logotype


2. Brand block

All elements can be downloaded on the Intranet >

THE BRAND BLOCK The Brand block always consists of the logotype associateddirectly with the baseline.The baseline is always:- written in white on a blue background or in blue on a white background.- in English,following the logotype (on the right or below),- generated in the Univia Pro Bold font and in lower case.There are two versions of the brand block.Version A is to be used first.

A/Right-hand Brand block versionIn this Brand block, the baseline is always:- placed to the right of the logo-type- placed in accordance with the rule shown opposite(equivalent to 6 squares wide).

B/Centred Brand block versionIn this Brand block, the baseline is always:- centred below the logotype- placed in accordance with the rule shown opposite (equivalent to 6 squares wide).The brand signature is in English and never translated.

Partners, unlimited

Partners, unlimited

Partners, unlimited

Partners, unlimitedA

B


3. Colours

GEFCO YELLOW

PANTONEå

116C

CMYKC -M 20Y 100K -

RGBR 255G 205B -

HEX#FFCD00

RAL1018

GEFCO BLUE

PANTONEå

7462C

CMYKC 100M 70Y 10K -

RGBR -G 83B 139

HEX#00538B

RAL5005

WHITE

RAL9010

PALETTE BRAND SECONDARY PALETTE

PANTONEå

639CCMJNC 99M 1Y 5K 5

RVBR -G 153B 212

HEX#0099D4

PANTONEå

341CCMJNC 95M 5Y 82K 24

RVBR -G 125B 74

HEX#007D4A

PANTONEå

7540CCMJNC 41M 28Y 22K 70

RVBR 72G 77B 82

HEX#484D52

PANTONEå

404CCMJNC 20M 25Y 30K 59

RVBR 114G 105B 97

HEX#726961

CMJNC 40M -Y 10K -

RVBR 163G 216B 231

HEX#A3D8E7

CMJNC 30M -Y 40K -

RVBR 194G 221B 176

HEX#C2DDB0

PANTONEå

7564CCMJNC -M 45Y 100K 4

RVBR 238G 152B -

HEX#EE9800

CMJNC 5M 10Y 25K -

RVBR 245G 230B 201

HEX#F5E6C9

CMJNC 5M -Y -K 15

RVBR 218G 224B 227

HEX#DAE0E3

PANTONEå

187CCMJNC 7M 100Y 82K 26

RVBR 174G 16B 34

HEX#AE1022

CMJNC 5M 25Y 20K -

RVBR 241G 205B 197

HEX#F1CDC5

CMJNC -M -Y 5K 15

RVBR 228G 226B 220

HEX#E4E2DC

PANTONEå

219CCMJNC 1M 92Y 4K -

RVBR 230G 41B 132

HEX#E62984

CMJNC 0M 30Y 5K -

RVBR 248G 200B 216

HEX#F8C8D8

PANTONEå

7676CCMJNC 61M 64Y 3K -

RVBR 123G 103B 168

HEX#7B67A8

CMJNC 30M 30Y -K -

RVBR 189G 181B 218

HEX#BDB5DA

BRAND PALETTEThis restricted palette helps to frame visual communication and maintain consistency and control. It will be used as a priority for the various types of communication.It is therefore important to respect the references shown opposite.

SECONDARY PALETTE This palette includes tones of the same depth as the brand colours in order to maintain sufficient contrast. These colours can be used to highlight information or separate categories,topics or chapters.Each one exists in 2 shades.


4. Fonts

Univia ProUnivia Pro boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Univia Pro regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Univia Pro lightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Univia becomesthe brand font.

Exo (Google Font)Exo boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Exo regularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Exo lightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Exo is the alternativebrand font.

MAIN FONTAs the identifying typography, UNIVIA PRO contributes to the recognition of GEFCOcommunications and generates a simple, effective and familiar brand image.It is to be used for all brandcommunications.

ALTERNATIVE FONTA specific font for web and desktop uses has been defined: this is the EXO (Google font).This font is used only when the main font cannot be used.

When a document is to be shared with external users, the Arial Font will be used.


5. Dialog box - presentation

ASIA PACIFICGEO-GATEWAYSSecurely bringing the world to your doorstep

SECURING AND DEVELOPPINGYOUR ACCESS TO ASIA PACIFICLorem ipsum dolor sit et amet, erat consectetuer piscing elit.Paseter aliquam facilisis diam, vitae cunque ut vitae nulla eratrosam scelerisquo pretium in orci aliquet.

No ultricies uctus. imperdiet eget leo. Integer aliquet sapienet pellentesque egestas.

Lorem nunc porta vel portitor.

Partners, unlimited

Lorem ipsumsit amet eram rosae estasercus unque.Lorem ipsum estsit amet posamrosae est amerc.

gefco.net Partners, unlimitedgefco.netgefco.net Partners, unlimited

Lorem ipsum1234

Dialog box

THE DIALOG BOXGEFCO’s new form of expression features on all our communications.It showcases the openness, dynamism and cooperative nature of the brand. A dialog box therefore opens and deliversGEFCO’s message.The GEFCO logotypeautomatically signsthe message, in the bottom right-hand corner of this box.

The dialog box may appear on a white background for corporate communications and a photo background for commercial communications.


6. Dialog box - construction

41

58

A4

Partners, unlimited

15

15

Partners, unlimitedPartners, unlimited Partners, unlimited

Partners, unlimited

Partners, unlimited

Partners, unlimited

Partners, unlimited

Marge tournante

THE DIALOG BOXThe dialog box is built after having divided up a support as illustrated opposite.It is always placed along a mask which gives a turning margin to the documents.

Partners, unlimitedPrincipe 1

Principe 2 15

15

15

15

11

11

15

15

Principe 3

Partners, unlimited

Partners, unlimited

Partners, unlimited Partners, unlimited

15

15

VERTICAL FORMATS 12 possible vertical format configurations exist as shown opposite.

HORIZONTAL FORMATS 9 possible horizontal configurations exist as shown opposite.


7. Dialog box - formats


8. Co-branding

MANUFACTURING BUILDINGADMINISTRATIVE BUILDING

1/2 X1/2 X 1/2 X

1/2 X1/2 X

1/2 X1/2 X

X

BRAND SIGN PRINCIPLE

Background : Blue lacquered sheet RAL 500or Blue lacquered PVC

Logotype : Frame and logotype GEFCOAdhesive filmColor Yellow RAL 1018

NumbersBlue lacquered sheet RAL 5005or Blue lacquered PVCWhite figures (RAL 9010): adhesive film

GRAPHIC PRINCIPLE

PRINCIPLE

APPLICATION

L’ENSEIGNE BATIMENT CO-BRANDING

Lorem ipsum Lorem ipsumLorem ipsumLorem ipsum Lorem ipsum

Lorem ipsum


1/2 X1/2 X 1/2 X

1/2 X1/2 X

1/2 X1/2 X

X





GRAPHIC PRINCIPLE

PRINCIPLE

APPLICATION



Lorem ipsum

When GEFCO shares a building with one or several partners, the name GEFCO alone is on a blue background next to the partner’s logotype.


2 OUTSIDE

02 OUTSIDE BUILDINGS BRANDING GUIDELINES 013

1. Brand signs overview

Several options exist to match buildings technical constraints.As a priority, the signs will carry the brand block.

PAGE 8

PAGE 7

PAGE 6

PAGE 5

PAGE 4

PAGE 3

PAGE 2

PAGE 1

Partners, unlimited

The banner sign principle uses the brand block in its priority version: the logotype followed by the brand signature, all on a blue GEFCO background. Be careful, some quotations may not correspond to all GEFCO buildings.In that case, please contact your corporate brand manager.


2. Banner brand sign with brand block

Partners, unlimited

ENSEIGNE BANDEAU

MINIMUM PRINCIPLE




Brand signature : White adhesive film

Brand sign principle with light or no according to the sites.

LEFT ALIGNED BRAND BLOCK SIGN PRINCIPLE

LEFT ALIGNED BRAND BLOCK SIGN PRINCIPLE

GRAPHIC PRINCIPLE 1/2 X X 1/2 X

1/2

X1/

2 X

X

Partners, unlimited

1/2 X X 1/2 X

1/2

X1/

2 X

X

6000

ON DEMAND SIGN PRINCIPLE

Partners, unlimited

1/2 X X 1/2 X

1/2

X1/

2 X

X

0 2 41 3 5

Scale

Partners, unlimited

Partners, unlimited

When the configuration does not allow to have the whole brand block, the sign will only use the name GEFCO alone in capital letters on a blue GEFCO background. Be careful, some quotations may not correspond to all GEFCO buildings.In that case, please contact your corporate brand manager.


3. Banner brand sign with GEFCO name alone

PRINCIPE MINIMUM

LOGOTYPE ONLY BRAND SIGN PRINCIPLE

XX

6000

0 2 41 3 5

X1/

2X1/

2X

GRAPHIC PRINCIPLE




Brand signature : White adhesive film


Scale

Two principles of signs in volume exist.When the configuration allows it, the sign will be in volume and use the brand block in its vertical version. The second version uses the name GEFCO alone in capital letters and in yellow.


4. Brand sign in volume

Partners, unlimitedPartners, unlimited

Partners, unlimited

PRINCIPE GRAPHIQUE 2

PRINCIPLE Partners, unlimited

Partners, unlimitedBRAND SIGN PRINCIPLE

Luminous “square” Diusing yellow facesLeds

Logotype:Adhesive filmYellow color RAL 1018

NBNeutral version in some casesWhite light eectBrushed metal finish, all sides white diusing

L’ENSEIGNE FACADE HEADQUARTERSL’ENSEIGNE FACADE HEADQUARTERS

PRINCIPE GRAPHIQUE

BRAND SIGN PRINCIPLELetter boxesYellow di�using facesNon transparent yellow sidesLeds

PRINCIPLE

ADMINISTRATIVE BUILDING


qzgfqrzfgreq qzgfqrzfgreq qzgfqrzfgreq


5. Headquarters building frontage with brand block


Partners, unlimited









Partners, unlimited








When the site configuration and urban authorizations allows it, the brand block sign will be applied as a priority.

Be careful, some quotations may not correspond to all GEFCO buildings.In that case, please contact your corporate brand manager.



6. Headquarters building frontage with GEFCO name alone

PRINCIPE GRAPHIQUE


PRINCIPLE



PRINCIPE GRAPHIQUE


PRINCIPLE



When the site configuration and urban authorizations allows it, the GEFCO name alone sign will be used as a building sign.

Be careful, some quotations may not correspond to all GEFCO buildings.In that case, please contact your corporate brand manager.


7. Supply building frontageENSEIGNE BANDEAU


GRAPHIC PRINCIPLE

APPLICATION

BRAND SIGN PRINCIPLEBackground: Blue lacquered sheet RAL 5005or Blue lacquered PVC

Logotype: Frame and logotype GEFCOAdhesive filmColor Yellow RAL 1018

Brand signature:White PVC cut lettersOption: cut letters in adhesive film according to the frontage


FACE MOUNTED APPLICATION PRINCIPLE + BRAND SIGNATURE IN CUT LETTERS

Partners, unlimited

Partners, unlimited

On Supply buildings frontages, the brand sign consists of the brand block in its horizontal version on a blue background GEFCO. The logotype is aligned with the edge of the building.



8. Operating building frontage

2221 23 2420

PRINCIPLE

FACE MOUNTED BRAND SIGN PRINCIPLE

PRINCIPLE

Partners, unlimited

GRAPHIC PRINCIPLE

LUMINOUS BRAND SIGN PRINCIPLE


Brand signature:White PVC cut lettersFull body

NumbersBlue lacquered sheet RAL 5005 or Blue lacquered PVCWhite figures: adhesive film

On Operating buildings frontages, the brand sign consists of the brand block in its horizontal version on a blue background GEFCO. The logotype is aligned with the edge of the building.



9. Administrative building frontage

GRAPHIC PRINCIPLE

LUMINOUS BRAND SIGN PRINCIPLE



Brand signature:White PVC cut lettersFull body

NumbersBlue lacquered sheet RAL 5005or Blue lacquered PVCWhite figures: adhesive film

FACE MOUNTED BRAND SIGN PRINCIPLE

Partners, unlimited

Partners, unlimited

On administrative buildings fron-tage, the brand sign is made up of the brand block in its vertical version, centered on the entrance of the building.


10. Frontage with co-branding

When GEFCO shares a building with one or several partners, the name GEFCO alone is on a blue background next to the partner’s logotype.


1/2 X1/2 X 1/2 X

1/2 X1/2 X

1/2 X1/2 X

X





GRAPHIC PRINCIPLE

PRINCIPLE

APPLICATION



Lorem ipsum

Outside the site, signs must follow applicable regulations. On the site, they apply the GEFCO name alone on the GEFCO blue background.


11. Outside directional arrows (public road)

TOTEM 3500 x 1200 mmGEFCO et bienvenueIdentification entr«e de site

SITE PRODUCTIONxxxxxx

City signsAccording applicable regulations

On site Signs P1Blue background RAL 5005 GEFCOAnd Yellow frame RAL 1018

On site Signs P2(recommendation)Blue background RAL 5005 GEFCOAnd GEFCO Yellow RAL 1018

SIGNPOSTING

GEFCO

Partners, unlimited

GEFCO

Scale

LES TOTEMS VERTICAUX


12. Directional totem

Partners, unlimited

LES TOTEMS VERTICAUX DIRECTIONNELSITE DE PRODUCTION

MANUFACTURE SITE

Logotype: square in yellow adhesive film in RAL 1018,name GEFCO in cut letters in adhesive film in yellow RAL 1018, Partners, unlimited in cut letters in white adhesive film RAL 9010

Blue lacquered sheet RAL 5005 Figures and arrows in cut letters in adhesive film (white RAL 9010)

A

A

B

B

100mæ droite

PLATEFORMELOGISTIQUEINTERNATIONALEDU HAVRE

TOTEM 3500 x 1200 mmGEFCO and Welcome messageEntrance site Identification

Partners, unlimited

LES TOTEMS VERTICAUX DIRECTIONNELSITE DE PRODUCTION

MANUFACTURE SITE



A

A

B

B

100mæ droite

PLATEFORMELOGISTIQUEINTERNATIONALEDU HAVRE

TOTEM 3500 x 1200 mmGEFCO and Welcome messageEntrance site Identification

At the site entrance, totems are in GEFCO blue. They carry the vertical brand block on the GEFCO blue background, followed by the information.


13. Identification totem Site entrance


Partners, unlimited

A

A

B

B

MANUFACTURE SITE



LES TOTEMS VERTICAUXSITE DE PRODUCTION


Partners, unlimited

A

A

B

B

MANUFACTURE SITE



LES TOTEMS VERTICAUXSITE DE PRODUCTION

At the site entrance, totems are in GEFCO blue.They carry the vertical brand block on the GEFCO blue background.The name of the site and the welcome mention are written in our corporate languages.


14. Corporate horizontal totem

SITE ENTRANCE IDENTIFICATIONBackground: sheet face 20/10 pre-lacquered and side folded White finish RAL 9010, adhesive film letters in BLUE RAL 5005Side covering in aluminium 150x5mm, white lacquered RAL 9010

GEFCO logotype: sheet 20/10 pre-lacquered and side foldedWhite finish RAL 9010, adhesive film letters and frame in yellow RAL 1018option: letter boxes in Yellow RAL 1018

Brand signature: adhesive film letters in BLUE RAL 5005

Scale

1600

2000

1200

000

800

�

�

�

05 051

Partners, unlimited

LE TOTEM HORIZONTAL

SITE ENTRANCE IDENTIFICATIONBackground: sheet face 20/10 pre-lacquered and side folded White finish RAL 9010, adhesive film letters in BLUE RAL 5005Side covering in aluminium 150x5mm, white lacquered RAL 9010

GEFCO logotype: sheet 20/10 pre-lacquered and side foldedWhite finish RAL 9010, adhesive film letters and frame in yellow RAL 1018option: letter boxes in Yellow RAL 1018

Brand signature: adhesive film letters in BLUE RAL 5005

Scale

1600

2000

1200

000

800

�

�

�

05 051

Partners, unlimited

LE TOTEM HORIZONTAL

This totem allows to identify the site when entering it. This totem will be located at the site entrance, entrance of the carpark, or in the building courtyard.


15. Identification Totem Building entranceENSEIGNE BANDEAU

SIGN PRINCIPLE

WELCOME AND INFORMATION AND TIMETABLE SIGN INFORMATION AND TIMETABLE TOTEM

Partners, unlimited

WELCOME Lorem

Lorem

Lorem

1

SUPPLIERSPARKING

4

2

3

PRINCIPE D’ENSEIGNE

Logotype: Blue lacquered sheet RAL 5005Welcome: cut letters, White adhesive film in RAL 9010

Background: Blue lacquered sheet RAL 5005logotype: frame and text in adhesive film in Yellow RAL 1018white text: cut letters, adhesive film in White RAL 9010

Background: Blue lacquered sheet RAL 5005logotype: frame and text in adhesive film in Yellow RAL 1018white text: cut letters, adhesive film in White RAL 9010

Background: Blue lacquered sheet RAL 5005Suppliers Parking: cut letters, White adhesive film in RAL 9010

1

2

3

4

WELCOME

Partners, unlimited

Lorem Lorem Lorem

Lorem Lorem

Lorem Lorem

Lorem Lorem Lorem

Lorem Lorem

Lorem Lorem

WELCOME

Partners, unlimited

Lorem Lorem Lorem

Lorem Lorem

Lorem Lorem

Lorem Lorem Lorem

Lorem Lorem

Lorem Lorem

WELCOME

1

2

3

Partners, unlimited

Lorem

Lorem

Lorem

WELCOME

WELCOME

At building entrance, totems can stand or be fixed on the wall.


16. Flags

ORIFLAMME Voile 100% polyster maille bloqu«e impression num«rique aux couleurs

LES FLAMMES

Partners, unlimited

Flags and banners are in corporate colors. Thus, they use the GEFCO blue background and carry the brand according to the avai-lable space: - the name GEFCO alone when the format is too narrow or when it is played in maximum branding to optimize the visibility of the brand- as a brand block when space allows it.

BANNER FLAGS


INSIDE3

03 INSIDE BUILDINGS BRANDING GUIDELINES 030

1. Welcome desk

This page illustrates an exemple of welcoming area management. Reception desks carry the brand block in color over a white background.They will also carry a visual, from the GEFCO image bank, and will always present people.


2. Wall

Inside buildings, the walls can be customized with our visual territory ingredients.Glass surfaces may carry the transparent brand block. The walls can carry be visuals using the dialog box principle. These visuals will always present people.



3. Inside directional standing totem

TOTEM 3500 x 1200 mmGEFCO äbienvenueôIdentification entr«e de site


DirectionRH-JuridiqueResp. projets

BureauxOpen space

CommunicationAccueil

Partners, unlimited

Partners, unlimited


BureauxOpen space


Inside, the signage uses the dialog box principle (please refer to the beginning of the document). The text will come inside the dialog box. Only the logotype and the arrows are outside.



4. Directional inside sign




BureauxOpen space


Partners, unlimited

Partners, unlimited


BureauxOpen space


Inside, the signage uses the dialog box principle (please refer to the beginning of the document). The text will come inside the dialog box. Only the logotype and the arrows are outside.



5. Identification totem (fixed on the walls)Interior identification totems can be located next to lifts, or fixed on the walls. They use the dialog box principle.The elevators carry a yellow frame directly derived from the logotype.



6. Plates (office and meeting rooms)

Partners, unlimited

Salle de r«union

AO.33

Partners, unlimited

AO.34

Partners, unlimited

AO.35

Partners, unlimited

AO.36

Bruno CONSTANS

RDC

5

Marketing Room with no name

Partners, unlimited

AO.37

Vincent DAOSISAVANHAlain POIGNANT Laurence JOUENNEAur«lie VITRAT B«atrice COLLECOlga TALAIEVAG«raldine BARGER

The plates use the dialog box principle.The information contained therein is written in Univia typography.Only the room or office number is written on the outside of the box.



7. Badges & lanyards

The badges use the dialog box principle, so the name will be written inside the dialog box. The different badges are differentiated thanks to the secondary GEFCO color palette presented at thebeginning of the document.

The lanyards are in theGEFCO blue and carry the brand block.Here, the signature isspecially optimized in size. U451968

COLLABORATOR NAMECollaborator Surname

INTE

RNU451968

EXTE

RNAL

U451968

RETI

RED



U451968

EMPL

YEE

U451968

VISI

TOR



U451968

TEM

PORA

RY


EVENTCOVERINGAND SIGN4



04 EVENT COVERING AND SIGN BUILDINGS BRANDING GUIDELINES 038

1. Poster

Partners, unlimited

Lorem ipsumsit amet eramus rosae moestasercus unque.Lorem ipsum estsit amet posamrosae est amerc.

gefco.netFollow us

The posters reflect the GEFCO visual territory principle with the dialog box:

- BlueOn a photographic background, GEFCO blue is used as a 100% product on the image.

- The textThe text of the dialog box must be concise. It is written in white for the current text and in yellow for the elements to be highlighted.The text can be in lower cases or capital letters but still in our main typography, the Univia Pro.

The GEFCO logotype willsystematically sign themessage by being located at the bottom right of this box.

Posters can be used in trade shows.They also can be used inside GEFCO Buildings to carryinternal messages in corridors or elevator areas.



2. Totem

Scale: 1/5 850

2000

85 µ 2OO CM

gefco.netFollow us

WELCOME

gefco.netFollow us

Two variations of totems exist: - a corporate totem with the GEFCO brand block in its vertical version over a blue background - a commercial totem with the dialog box.

All totems with visual will always present people.The logotype is exceptio-nally placed at the top left of the dialog box to be visible. The website address must always be present.

Totems are suspended.



3. Kakemono

Scale: 1/5

850

2000

gefco.netFollow us

gefco.netFollow us

WELCOME

Two variations of kakemonos exist:- a corporate kakemono with the GEFCO brand block in its vertical version over a blue background- a commercial kakemono with the dialog box.

All kakemonos with visual will always present people.The logotype is exceptionally placed at the top left of the dialog box to be visible.The website address must always be present.

The kakemonos are on foot.



4. Pop up booth

WE OPTIMIZE FLOWS TO IMPROVE GLOBAL PERFORMANCE

STAND PARAPLUIE V1

gefco.netSuivez-nous

Desk

800 x 1900 mm

WELCOME

They are used on events.The dialog box principle is used and will always present a visual with people.The logotype is exceptionally placed at the top left of the dialog box to be visible.The website address must always be present.

Partners, unlimited

GEFCO SA77/81, rue des Lilas d'Espagne92402 Courbevoie Cedex - FranceT +33 (0)1 49 05 21 21gefco.net

buildings branding guidelines · buildings branding guidelines 02 contents 1 brand identity...

Documents