building your social credibility in the era of standard of trust leadership
TRANSCRIPT
Rob Peters
Founder
Standard of Trust Group
Building Your Social
Credibility In the Era of Standard of Trust Behavior
Social Organizing Principle Timeline
The Separate Spheres of Business and Personal have
Fused
Hoarding to Sharing
Vertical to Horizontal
Fortress to Ecosystem
Business is War to Business as Collaboration
Distant to Hyper-connected
Easily Hidden to Hyper-Transparent
Just Do it to Do it Right
Innovating in What to Innovating in How
Outperform the Competition to Outbehave the
CompetitionSource: Dov Seidman
Martha Payne
The Era of Standard of Trust
Behavior
Standards of Organizational Culture
ConformityAgreed
AcquiescenceDo-The-
Right-Thing
43% 54% 3%
Research Data: LRN: 18 Countries, 36,000 Employees, 2M Observations
• Rigid Hierarchy
• Dictatorial
• Coercion
• Command & Control
• Carrots & Sticks
• Rules
• Success
• Connect & Collaborate
• Values & Principles
• Inspiration
• Journey of Purpose
Innovation Loyalty
4282 99
0
50
100
150
Satisfied Customers
Research Data from LRN
Standards of Organizational Culture
Good Reputation
4874
93
0
50
100
Financial Performance
Institutional Thinking - CSC
•CLOSED
•SELECTIVE
•CONTROLLING
Network Thinking - ORS
•OPEN
•RANDOM
•SUPPORTIVE
Transition to Network Thinking
CSC to ORS
Gary Vaynerchuk
Social is the Conversational Layer of the Internet
Business RISK
ROI =RISKOF
IGNORING
RISK: Business as usual
Shift to a People Centric Digital Age
Personal RISK
ROI = RISKOF beingIGNORED
RISK:
Invisible = irrelevant?
RISK: Too busy to notice
Email overloadSpeed of change with social media happening under the
radar of business as usual
RISK: The social media phone is ringing but no one is listening….
RISK: The socialization of you is
already happening
Reputation/Relationship CapitalManagement& NetworkManagement
‘Marketing is too important to be left to the marketing department alone’
Profile:Personal Branding
Flat sales causes enough pain to rethink
Presence:On Social channels
Participate:Collaboration, Engagement
Publish:Content, Context
Position:Community, Cause
Company focused Individuals focus
Shift to a New Digital Age – Socially Credible Leaders
Institutional thinking Network thinking
LevelsOf-Trust-Sales-Staff Sat
High
Low
Time
Command and ControlCEO’s less Trusted
IT and system restrictions – not set up for the way the world works now
Broadcast marketing & PR Becoming less effective
Siloed information & people not empowered
Disengaged from the market and the customer
Copyright © 2014 Scredible PLC. All Rights Reserved.
I want to learn, keep myself informed, participateand share. I feel I am in the right place and want to be noticed. ENGAGE, TAKE PART, FORM A HABIT
I desire leads for my business, I want to look good online. PROFILE/LINKEDIN
I need to feel in control and safe establishing a presence and growing my network. EXPERIENCE THE SOCIAL PLATFORMS & BUILD A NETWORK
I want to understand my contribution and message, create and publish content to BECOME A THOUGHT LEADER
I want to share, support, HELP and contribute to BUILD A COMMUNITY/GROUP AROUND MY POSITION/INTENTION
The Hierarchy of Social CredibilityUnderstanding peoples online
needs and motivations
Position
Publish
Participate
Presence
Profile
© Scredible
Understanding where Social fits…
Position
Publish
Participate
Presence
Profile
EveryoneIn thecompany
ThoughtLeaders
SocialNetworking
SocialBusiness
SocialMedia
Internal as well
LeadORS Mindset
SCREDIBLE: SOCIAL CREDIBILITY as a
Service
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Etc.
Scredible: Standard of Trust Group
BOTS
ATTITUDES
SKILLS
BEHAVIORS
HABITS
RISK: To know and not to do is
not yet to know
Let’s Take a 10 Minute Break
The Art of
Relationship Capital
Social Selling