building your social body language
DESCRIPTION
As a company or personal brand, much of your social interactions are public, so paying attention to your social body language – or your collective behavior across the Internet – is critical. While there’s no way to control every perception, you can certainly guide it toward a direction that’s right for you… but only if you’re mindful now. Bryan will walk you through the practical steps to create and maintain your social body language, while looking at a few key areas including your current and potential influencer network, curation strategies, building your listening strategy, and maximizing your time without it overtaking the rest of your life.TRANSCRIPT
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Building your Social
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3
Thinking
Listening
Voice + Tone
Demeanor
Know who you are.
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4
Thinking
Listening
Voice + Tone
Demeanor
Know who you are.
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A whopping 93% of communication is based on nonverbal body language.
Source: Forbes
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Social body language is…How you interact online without the context of your offline behavior.
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7
of consumer feedback online is
missed by brands.
~ Social Media Explorer
86% of marketers
do not collect social media data about their competitors.
~ Loyalty 360
70%
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Huh?
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Choose tools that work for you.
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Actively listening = new opportunities = more fans = more revenue… every time.
Listening
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There are 350,000 new Tweets and over 500,000
new Facebook comments – Every minute.
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12
Empower your teams to engage with your fans in a timely manner.
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Authenticity is the most important factor to gaining credibility in social.Fakers suck.
Thinking
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give give give give give give give give give give give give give give give give give give give give get.
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18
Look people in the eye digitally. ~ Ted Rubin #RonR
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Define your personal platform. Then align it with your brand.
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Engage with like-minded people…or the conversations won’t be relevant.
Voice + Tone
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Find your personal and brand influencers.
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52% of consumers stop following a business’ page because the content is boring and repetitive.
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26
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Social lets you take chances…Aim to delight, but if you fail, just be honest AND timely.
Demeanor
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While the hotel was making a sympathetic gesture to its guests in remembrance of 9/11, we apologize and understand why some people may have misunderstood the intent of the offer.
Marriott’s emailed response to Huffington
Post 2 days later
Image Source: Huffington Post
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Create a response strategy.
I can help you with that, we have students throughout the US. Private message me your info.
Great pic! Keep posting your favorites, we have exciting things planned for the future.
Yes, they are, but did you know that our graduates make more than anyone else a year? Check us out! http://bit.ly/KaSJsC
Way to follow your dream! Did you know in 6 months you could be a grad at our school? Learn more here: http://bit.ly/KaSJsC
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Respond in a timely, relevant way.
Empower your teams.
Know who you’re talking with.
Share and create content you both care about.
Be you.
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What is your Social Body Language?
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/bryankramer @bryankramer /bryanjkramer
www.bryankramer.com
Thank you!