building your professional profile online

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Building your professional profile online Tuesday, 7 December 2010

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Page 1: Building your professional profile online

Building your professional profile

onlineTuesday, 7 December 2010

Page 2: Building your professional profile online

Building your online professional profileIngrid Koehler

Knowledge Hub social media taster sessions

Tuesday, 7 December 2010

Page 3: Building your professional profile online

Thanks for coming

• First session• Lots of ideas, but

refining them• An opportunity to

share tips in the group

Celyn 4, 09 by Castaway in Scotland on Flickr

Tuesday, 7 December 2010

Page 4: Building your professional profile online

Enhancing your online profile• Recruiters increasingly turning to LinkedIn• Helps potential clients understand your

approach• Sensible employers use Google, some check

social sites, too• Showcases your past work• Puts you in the light you want to be in

Ceiling by radiant guy on flickr

Tuesday, 7 December 2010

Page 5: Building your professional profile online

This is brand YOU!

• Ensure your social networking profiles match the image you want to project

• Tell the truth• Don’t badmouth colleagues, former employers

(as tempting as it may be!)

Tuesday, 7 December 2010

Page 6: Building your professional profile online

Approaches

• Don’t be afraid to ask

• Sharing is winning• Celebrate others • organising your

‘real world’ connections

Tuesday, 7 December 2010

Page 7: Building your professional profile online

Tool set

Tuesday, 7 December 2010

Page 8: Building your professional profile online

And don’t forget...

Tuesday, 7 December 2010

Page 9: Building your professional profile online

And this will be even better...

Tuesday, 7 December 2010

Page 10: Building your professional profile online

But first...What does Google say about you?

Tuesday, 7 December 2010

Page 11: Building your professional profile online

And what does Google say about your field?

Tuesday, 7 December 2010

Page 12: Building your professional profile online

LinkedIn• Profile completion• Profile openness• Recommending

others• Asking for

recommendations• Improving your

findability

Tuesday, 7 December 2010

Page 13: Building your professional profile online

Profile completion

• All of your (relevant) employment history• Your CV• Your education• Your social profiles• Joining groups and contributing to them• Recommendations

Tuesday, 7 December 2010

Page 14: Building your professional profile online

Steps to profile completion

0

25

50

75

100

Education Employment Your CV Groups Links Recommend Update

Profile completion

Tuesday, 7 December 2010

Page 15: Building your professional profile online

Profile openness Easily linkable URL

Full view,tick everything

Tuesday, 7 December 2010

Page 16: Building your professional profile online

Recommend!

Tuesday, 7 December 2010

Page 17: Building your professional profile online

What about Facebook?

• Generally not seen as a job seeking resource• Will NOT generally help you link to new

people or manage acquaintanceships• But these people ARE your friends• Understand your social graph and target

messages

Tuesday, 7 December 2010

Page 18: Building your professional profile online

ExpatsDigi public

services in the UK

LG Group

Local politics

in-laws

My home town in TN

Uni

Dad’s family

Clusters of networks

only certain networks may help you with some goalsTuesday, 7 December 2010

Page 19: Building your professional profile online

Facebook warnings

• Clean up your Facebook act: Are your friends bringing you down?

• Check privacy settings• Inappropriate photos?• Incoherent rubbish?• Reference to drug/ alcohol use?• It IS ok to be less formal in Facebook

Tuesday, 7 December 2010

Page 20: Building your professional profile online

Portfolio blogging

• Great way to showcase your talents• Makes you much more findable• Helps you to link your social profiles• Allows you to help and promote others

more easily

Tuesday, 7 December 2010

Page 21: Building your professional profile online

www.ingridkoehler.com

Tuesday, 7 December 2010

Page 22: Building your professional profile online

What about Twitter?

• Celebrate others and share useful links• Stay up to date in your field• Stay visible• Promote your other online efforts• Ask for work or suggest how you can help

Tuesday, 7 December 2010

Page 23: Building your professional profile online

Search

• Set Google search alerts

• Key words on Twitter for real time search

• set up Google Reader to stay informed and share relevant links

Magnify by catd_mitchell on Flickr

Tuesday, 7 December 2010

Page 24: Building your professional profile online

The Knowledge Hub

• Much greater control of your profile• Will showcase YOUR knowledge and

contributions• Activity streams and updates• Ability to link to other social profiles, including

LinkedIn• Not the go-to job search resource now, but it

will be soon for the public sector and related fields

Tuesday, 7 December 2010

Page 25: Building your professional profile online

Link your profiles

And don’t forget to share your profile in your email signature

Tuesday, 7 December 2010

Page 26: Building your professional profile online

Other cool ideas

http://www.guardian.co.uk/media/pda/2010/may/13/google-jobs-brownstein

Tuesday, 7 December 2010

Page 27: Building your professional profile online

Other cool ideas

http://www.slideshare.net/GlobalGossip/really-ugly-resumes

Do a visual CV!

Tuesday, 7 December 2010

Page 28: Building your professional profile online

Case study: DavePress.Net

Dave Briggs has been blogging about tech and local government. Through this work and other pro-social projects - including founding the social media community of practice (now facilitated by me) he has secured work as a freelancer, a job with Learning Pool and now a book deal on social media in the public sector.

Tuesday, 7 December 2010

Page 29: Building your professional profile online

Case study: LGEOresearch.com

Liz needed a job and fast. She mounted a social media campaign using her blog, Twitter and video and asked for LinkedIn recommendations and any tips or leads for finding a job.

She received tons of recommendations and a job. She now works with Camden Council to make their web more engaging as well as with other clients.

Tuesday, 7 December 2010

Page 30: Building your professional profile online

Case study: Likeaword

Uses Twitter to monitor when people might need work doing and offers support. He kept in contact with me over a long period and when I did have some work to tender he was quick off the mark in responding. He had the winning bid and has now written up the Local by Social online conferencehttp://localbysocial.net/the-foundation-of-accountability-report-of-the-local-by-social-online-conference/

Tuesday, 7 December 2010

Page 31: Building your professional profile online

Case study: Steve-Dale.net

As a freelancer and associate consultant, Steve uses his blog to celebrate his own work and leverage learning for the next job. Recently cited as a top 50 Knowledge Management blog.

He leverages his networks and using aggregators like FriendFeed to ensure he stays high profile.

Tuesday, 7 December 2010

Page 32: Building your professional profile online

Pick your tools

Tuesday, 7 December 2010

Page 33: Building your professional profile online

So much time does all this take?

Little and often, prioritise tools depending on your objectives

What time is love by Myxi on Flickr

Tuesday, 7 December 2010

Page 34: Building your professional profile online

Go for the low hanging fruit

Tuesday, 7 December 2010

Page 35: Building your professional profile online

Time spent

A couple of hours to set up, 15 minutes a week

Minutes to set up basic site, successful blogging - minimum two hours a week

Minutes to set up, as and when you have presentations

Minutes to set up, depends how you use it

Tuesday, 7 December 2010

Page 36: Building your professional profile online

Plan your online routine

• Have a strategy• Maximise your strengths• Be niche, but versatile• Be pragmatic - bite off what you can chew• Be consistent

Tuesday, 7 December 2010