building your personal brand on social media
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Building Your Personal Brand on Social MediaTRANSCRIPT
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Building Your Personal Brand on Social Media
how to create, maintain, and strengthen your online reputation
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Jeffrey Gitomer, Social BOOM!
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What creates the perception of
professionalism or expertise online?
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Your Photo?
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The Content You Share?
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The information out there about you?
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What other people say about you?
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What you do offline?
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YES.
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What NOT To Do:
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Bad Profile Photo
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Bad Content
• Ranting• Complaining about work
• Inappropriate photos• Offensive language
• Ranting• Complaining about work• Inappropriate photos• Offensive language• Arguing with others• FUI (Facebooking Under The Influence)
• Arguing with others• FUI (Facebooking Under The Influence)
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Info About You
Compromising information
about you on the web
Lack of Information about you on
the web
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Offline Activities Showing Up Online
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Thinking About Your Online Reputation
Spend 80% of your time being proactive
Spend 20% of your time being reactive
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How?
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Go out of your way to maintain and improve your personal brand/the perception of you.
Spend time managing/cleaning up your profiles & monitor what’s being said about you on other profiles, sites, and pages.
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Set Up A Facebook Page For Yourself
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Use LinkedIn: It’s more than just your online resume
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Use YouTube As A Way To Share Your Expertise
By 2012 internet video will account for over 50% of consumer internet traffic in the U.S.
Source: http://www.thinkwithgoogle.com/insights/facts/
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Use YouTube As A Way To Share Your Expertise
Over 3 billion videos are viewed each day on YouTube.
Source: http://www.thinkwithgoogle.com/insights/facts/
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Create a branded presence on sites like Twitter
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Strengthen Your Personal Brand Using New Sites
Instagram is now available for Android users and the company has announced that over one billion photos have so far been uploaded
From September 2011 to February 2012, the monthly unique visits to Pinterest grew over 866 percent.
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Strengthen Your Personal Brand Using New Sites
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Buy YourName.com and use it to provide value
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Branding Yourself.
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Be Unique.
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Provide Value Without The Expectation of Receiving Anything In Return.
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Share your passions.
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There’s a difference between...
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This:
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And This:
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This:
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And This:
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This:
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And Mike:
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Don’t Be a Robot.
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Have some fun!
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Want more info? Find us online.
www.onesocialmedia.com