building your personal brand - jobing career services/outplacing.com

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Go Jobing | Jobing.com 1 Building Your Personal Brand Holly Schor [email protected] Karen Austin [email protected]

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Page 1: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Go Jobing | Jobing.com 1

Building Your Personal BrandHolly Schor

[email protected]

Karen [email protected]

Page 2: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Agenda

What is a Brand?Your Personal BrandPersonal Brand InventoryBuilding a Strong Personal BrandYour Personal Brand & Social MediaPersonal Brand Review

Page 3: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

What is a Brand?

Name, Logo, Visual Elements/SymbolsPerceived Quality

Your perception of the brand

Page 4: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Brands We Know

Why do we buy certain brands? Competitive Advantage

Do you have a different perception of the brands? Loyalty?What is the risk of buying a certain brand versus another?Strong Brand = Strong $ales

Page 5: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

How do you feel about a particular brand?

Page 6: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Your Personal Brand

So… you’re not Coke… what is in your brand?Your personal brand is a combination of:

YOU/your attitude, personality, skills, experience, etc.+ YOUR PACKAGING

including your personal presence, your bio, networking skills, a cover letter, resume, interview skills

+ YOUR SOCIAL MEDIA PRESENCEfacebook, twitter, Linkedin profilesOnline Job Board study in 2008 showed 22% of employers had searched for online profiles of their candidates and used them to influence their decisions, compared with 11% in 2006, with an additional 9% indicating that they planned to do so in the future.

Page 7: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Personal Brand Inventory

AttitudeHow do you approach…

PersonalityHow would peers (really) describe you?

SkillsWhat are you most frequently relied on to do or produce?

ExperienceWhat is your perceived level of expertise?

AppearanceWould your last employer use you as an example of how to present oneself professionally?

Visit: Google, Twitter, Linkedin & facebook

Page 8: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Building a Strong Personal Brand

Attitude is everythingClass, manners – Why they matterGeneration X and YOpportunity v. expectations – The value of being positive

Value addsInternships, apprenticeships, volunteeringWho you know… networking, professional associationsWork experience

Page 9: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Building a Strong Personal Brand

Know the needs of othersResearch is key

Why should an employer hire you or Why would someone want to do business with you?

What’s in for them?Givers Gain Philosophy

Network AppropriatelyTake cards ONLY from people that are relevant to youThink before connecting people

Page 10: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Your 30-Second CommercialYour 30-Second Commercial

Who are you?What qualities do you bring to the table?This is what I want to do?

Page 11: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Market Your Brand

Make contact with the people through:Personal introductions

Linkedin, facebook, twitter

PhoneEmail

Keep track of contactsBe respectful of peoples timeUnsolicited RecommendationsRemember when…

Receiving mail was excitingThere is power in a handwritten note

Page 12: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Go Jobing | Jobing.com 12

Web 2.o & Branding

Page 13: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

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Don’ts

Cyberstalk; contacts, clients, ex-girlfriendsUse it as traditional media/marketing

SpamFail to achieve buy inQuality, not quantity

Be afraid to engage

Page 14: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Your Brand & Social Media

Cisco Fatty TwitterCisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

facebook Firings

Page 15: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

What Message Does this Send?

Page 16: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Social Media Is Great!

The lines of business and personal are blurred, crossed, don’t exist anymore?Just be smart when using it

Do we need to know everything your doing?

Know your audienceAre you connected with people you work with?People you would like to work with?Clients?Your mom?

Page 17: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

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Respond to and Answer Questions

Page 18: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

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Ask Questions

Page 19: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Your Brand

So… you’re not Coke… what is in your brand?How do people perceive me?

Your personal brand is a combination of:YOU/your attitude, personality, skills, experience, etc.+ YOUR PACKAGING

including your personal presence, your bio, networking skills, a cover letter, resume, interview skills

+ YOUR SOCIAL MEDIA PRESENCEfacebook, twitter, Linkedin

Page 20: Building Your Personal Brand  - Jobing Career Services/Outplacing.com

Final Thoughts

Take control of your brand.Attitude, good or bad, is everything!Create or React

Perception is realityGivers GainUnderstand the needs of othersBe Organized

Send thank you notes and thank you tweetsand thank you comments on facebookWrite recommendations on Linkedin

Social Media is Great!Know your audience