building your personal brand: it’s all about you resources/sue_wo… · your personal brand...
TRANSCRIPT
![Page 1: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/1.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
PERSONAL BRAND IN THE DIGITAL AGE:
IT’S ALL ABOUT YOU
Sue Woodard, Chief Customer Officer
![Page 2: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/2.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 3: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/3.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 4: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/4.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 5: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/5.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 6: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/6.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 7: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/7.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 8: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/8.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 9: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/9.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 10: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/10.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 11: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/11.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 12: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/12.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 13: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/13.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 14: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/14.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
14
![Page 15: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/15.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
15
![Page 16: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/16.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
16
![Page 17: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/17.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
YOU
![Page 18: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/18.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
WHAT IS A PERSONAL BRAND
WHY SO CRITICAL NOW
HOW TO BUILD A PERSONAL BRAND STATEMENT
YOUR NEXT STEPS
![Page 19: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/19.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
WHAT
![Page 20: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/20.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
YOUR PERSONAL BRAND …NOT COMPANY BRAND
•Leads convert 7x more frequently than other leads. (IBM)
•Sales reps outsell 78% of their peers. (Forbes)
•33% of buyers trust company brand… 90% trust people. (Nielson)
•10x more followers than corporate social media accounts. (Cisco)
• 27% more optimistic…40% more competitive (Prophet)
![Page 21: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/21.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
INTERSECTION OF PERCEPTION AND REALITY
![Page 22: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/22.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
present…and think about you when you are not in the room.
INTERSECTION OF PERCEPTION AND REALITY
![Page 23: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/23.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
BUILDING YOUR BRAND: THREE TRUTHS
1. YOU ALREADY HAVE A PERSONAL BRAND
2. YOU CANNOT HELP WHAT OTHERS SAY OR THINK…BUT YOU CAN INFLUENCE & MANAGE IT
![Page 24: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/24.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
JUMPSUIT PRINCIPLE
![Page 25: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/25.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
JUMPSUIT PRINCIPLE
SPANX PRINCIPLE
![Page 26: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/26.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
BUILDING YOUR BRAND: THREE TRUTHS
1. YOU ALREADY HAVE A PERSONAL BRAND
2. YOU CANNOT HELP WHAT OTHERS SAY OR THINK …BUT YOU CAN INFLUENCE & MANAGE IT
3. YOUR SUCCESS IS RELIANT ON STANDING OUT …NOT FITTING IN
![Page 27: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/27.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
Jesus Neri
MLO - Chicago IL
![Page 28: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/28.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
WHY
![Page 29: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/29.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
• Multi-Apping
29
![Page 30: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/30.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
• Multi-Apping
• Deals in pipeline longer
30
![Page 31: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/31.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 32: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/32.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 33: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/33.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
• Multi-Apping
• Deals in pipeline longer
• Consumer loyalty requires connection
33
![Page 34: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/34.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
NAR Homebuyer Survey
• 2016 17% bought from same agent
• 2017 12%
• 2016 52% of purchases - referral to agent
• 2017 42%
34
![Page 35: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/35.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
KICKER: 89% of people said they’d definitely work with or refer their real estate agent
… NOT HAPPENING.
35
![Page 36: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/36.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
• Multi-Apping
• Deals in pipeline longer
• Consumer loyalty requires connection
• Demographic shift
36
![Page 37: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/37.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
Millennials as buyers37
![Page 38: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/38.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
Millennials as buyers
• digital capabilities and
modern user experience
• BRAND they identify with
…and still want a human while buying a home, more than other demographic
38
![Page 39: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/39.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
• Multi-Apping
• Deals in pipeline longer
• Consumer loyalty requires connection
• Demographic shift
• Digital shift
39
![Page 40: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/40.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
technology will not replace
the MLO or real estate agent
BUT
the MLO and real estate agent
who is using technology
to automate and elevate
their personal brand
will replace those who are not
![Page 41: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/41.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
“When it comes to our money, we will more than likely always want to talk with a human, especially when it’s a lot of money.”
41
![Page 42: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/42.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
• Multi-Apping
• Deals in pipeline longer
• Consumer loyalty requires connection
• Demographic shift
• Digital shift
• Information OVERLOAD
42
![Page 43: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/43.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 44: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/44.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 45: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/45.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 46: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/46.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 47: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/47.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
• Multi-Apping
• Deals in pipeline longer
• Consumer loyalty requires connection
• Demographic shift
• Digital shift
• Information OVERLOAD
47
![Page 48: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/48.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
HOW
![Page 49: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/49.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 50: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/50.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
YOUR PERSONAL BRAND STATEMENT
•NOT “CREATING” IT…EXTRACTING IT
•AUTHENTIC TO YOU
•ADD SOME FLAVOR!
![Page 51: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/51.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
Santa Claus is the CEO of a non-profit organization that gives gifts
globally. With decades of experience in supply chain management
and manufacturing technology, Claus has helped turn Christmas
into the modern celebration that it is today.
![Page 52: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/52.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
Santa Claus is the jolly, grandfatherly figure behind the single
biggest gift-giving operation in the world. Known for his
spectacular flying reindeer and wacky chimney delivery system,
Santa is a beloved cultural icon who makes Christmas the joyful
celebration it is today.
![Page 53: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/53.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
•I HELP PEOPLE IN _______________ (WHERE)
•WHO WANT _________________ (WHAT/RESULT)
•BY PROVIDING ______________ (HOW)
•ESPECIALLY NOW, WHEN _______________(WHEN)
•AND…I’M KNOWN FOR ____________! (UNIQUE)
![Page 54: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/54.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
NOW WE’RE
GOING TO DO IT
TOGETHER!
![Page 55: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/55.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
•I HELP PEOPLE IN _______________ (WHERE)
![Page 56: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/56.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
•WHO WANT _________________ (WHAT/RESULT)
WHAT DO THE PEOPLE YOU SERVE WANT AS A RESULT OF
WORKING WITH YOU?
TO EXPERIENCE THE JOY OF HOMEOWNERSHIP
A HOME TO BUILD THEIR LIFE IN
LONG TERM WEALTH BUILT THROUGH HOMEOWNERSHIP
A “WHITE GLOVE” HOME BUYING EXPERIENCE
![Page 57: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/57.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
•BY PROVIDING ______________ (HOW)
HOW DO YOU SUCCESSFULLY FULFILL WHAT THEY NEED?
WHAT DO YOU PROVIDE?
MY FIVE STAR SERVICE GUARANTEE
THE PERFECT COMBINATION OF HIGH TECH AND HIGH TOUCH
MY 20 YEARS OF EXPERIENCE AND FANTASTIC SENSE OF HUMOR
A DEDICATED TEAM TO SERVE YOU
![Page 58: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/58.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
•ESPECIALLY NOW, WHEN _______________(WHEN)
WHY ARE YOUR PARTICULAR TALENTS SO IMPORTANT AT
THIS PARTICULAR TIME?
THE MARKET IS SO VERY COMPETITIVE
PLANNING FOR THE FUTURE IS SO CRITICAL
PEOPLE SEEK SIMPLICITY IN A WORLD OF COMPLEXITY
PEOPLE WANT REAL CONNECTION AND GUIDANCE
![Page 59: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/59.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
•AND…I’M KNOWN FOR ____________! (UNIQUE)
MY KNOWLEDGE OF ___ NEIGHBORHOOD, BECAUSE I LIVE THERE TOO!
TURNING CLIENTS INTO FRIENDS
DELIVERING MY HOMEMADE APPLE PIE FOR A HOUSEWARMING GIFT
![Page 60: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/60.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
•I HELP PEOPLE IN _______________ (WHERE)
•WHO WANT _________________ (WHAT/RESULT)
•BY PROVIDING ______________ (HOW)
•ESPECIALLY NOW, WHEN _______________(WHEN)
•AND…I’M KNOWN FOR ____________! (UNIQUE)
![Page 61: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/61.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
I HELP PEOPLE IN THE HOUSING INDUSTRY NATIONWIDE
WHO WANT POSITIVE CHANGE IN THEIR BUSINESS & LIFE
BY PROVIDING THEM WITH
TECHNOLOGY SOLUTIONS, ACTION PLANS
AND A SPARK OF MOTIVATION…
ESPECIALLY NOW, WHEN THE INDUSTRY IS
MORE CHALLENGING THAN EVER!
AND…I’M KNOWN FOR THE HEART I PUT INTO ALL I DO.
![Page 62: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/62.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
YOUR
TURN!
![Page 63: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/63.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
•I HELP PEOPLE IN _______________ (WHERE)
•WHO WANT _________________ (WHAT/RESULT)
•BY PROVIDING ______________ (HOW)
•ESPECIALLY NOW, WHEN _______________(WHEN)
•AND…I’M KNOWN FOR ____________! (UNIQUE)
YOUR TURN!
![Page 64: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/64.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
NEXT STEPS
![Page 65: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/65.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
YOUR NEXT STEPS:
• Audit your current image
65
![Page 66: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/66.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
YOUR NEXT STEPS:
• Audit your current image
• Build out your personal brand with content
66
![Page 67: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/67.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
CONTENT:Who is my audience and where are they?
1. Tell Stories
2. Get Testimonials
3. Pictures and Video
4. Ask a Question or for Advice
5. Relevant / Timely / Informative
67
![Page 68: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/68.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
YOUR NEXT STEPS:
• Audit your current image
• Build out your personal brand with content
• Do not keep yourself a secret
68
![Page 69: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/69.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
YOUR NEXT STEPS:
• Audit your current image
• Build out your personal brand with content
• Do not keep yourself a secret
• Continue to evaluate, evolve, LIVE IT
69
![Page 70: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/70.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
![Page 71: BUILDING YOUR PERSONAL BRAND: IT’S ALL ABOUT YOU Resources/Sue_Wo… · YOUR PERSONAL BRAND …NOT COMPANY BRAND •Leads convert 7x more frequently than other leads. (IBM) •Sales](https://reader033.vdocuments.us/reader033/viewer/2022050209/5f5bf75682090a76e363bed4/html5/thumbnails/71.jpg)
Proprietary and confidential. No part of this document may be disclosed in any manner to a third party without the express prior written consent of Total Expert.
thank you