building your online web presence and increasing website seo

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Building Your Online Web Presence and Increasing Website SEO It is a common goal of anyone who conducts business through a website to want to appear at the top of the search results for their core keywords or phrases. With a solid search engine optimization strategy combined with a thoughtful pay-per-click campaign you can ensure your website will be among the top results for searches involving your keywords. However once this goal is met where do you go? How can you build upon being the number one organic and paid search result for your keywords? Even if you are getting little traffic to your stand alone website, there are many more ways to drive quality traffic and brand awareness “off-site.” The answer is to increase your web presence across many different channels. Being number one in search for some of your keywords is great, but it leaves room for your competition in the rest of the first page spots 2-10, and there is also more “space” on Page 1 in Google now with the integrating of their Google Places listings. If your site appears first (or even 1-3) on the list of search results, it is very likely that the person searching will visit your site. Hopefully once they land on your site they'll find everything they need and not leave until they've made a purchase or taken action with your company. However it's more likely that they'll go back to the search results and check out a couple other websites or even mix up what they are searching for to get even more specific. This leaves room for the competition to swoop in and steal the business if you are not targeting more than one location in the search results. Enhancing your web presence means creating a strategy to dominate organic search results using multiple websites like Yelp, Facebook, Twitter, WordPress, Google Places, etc. There are so many sites, its impossible to list them all in this article. You need to register your business and website with local directories, review sites, setup a blog or 2 focusing on different keywords and services you offer, a micro site, social media , and article marketing sites. When done correctly and optimized highlighting your keywords, location, business name…the goal is that your business could potentially take up the entire first page of the search results. Dominating the page and showing the person searching that you are #1-#10 in your market creates huge brand power. Even just getting 2 or 3 listings on page 1 for a keyword related to your services or products can drive quality traffic and separate you from the pack. Increasing the number and quality of business listings for your website can guarantee that more people come across your business. This will ultimately drive more traffic to your site and help show you and your site as a leader in your industry.

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You need to build your online web presence to compete effectively online. Website SEO is not the only way to increase traffic and dominate search results. Building multiple web presences will help you gain more brand awareness and increase traffic.

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Page 1: Building Your Online Web Presence and Increasing Website SEO

Building Your Online Web Presence and Increasing Website SEO

It is a common goal of anyone who conducts business through a website to want to appear at the top of the search results for their core keywords or phrases. With a solid search engine optimization strategy combined with a thoughtful pay-per-click campaign you can ensure your website will be among the top results for searches involving your keywords.

However once this goal is met where do you go? How can you build upon being the number one organic and paid search result for your keywords? Even if you are getting little traffic to your stand alone website, there are many more ways to drive quality traffic and brand awareness “off-site.”

The answer is to increase your web presence across many different channels. Being number one in search for some of your keywords is great, but it leaves room for your competition in the rest of the first page spots 2-10, and there is also more “space” on Page 1 in Google now with the integrating of their Google Places listings. If your site appears first (or even 1-3) on the list of search results, it is very likely that the person searching will visit your site. Hopefully once they land on your site they'll find everything they need and not leave until they've made a purchase or taken action with your company. However it's more likely that they'll go back to the search results and check out a couple other websites or even mix up what they are searching for to get even more specific. This leaves room for the competition to swoop in and steal the business if you are not targeting more than one location in the search results.

Enhancing your web presence means creating a strategy to dominate organic search results using multiple websites like Yelp, Facebook, Twitter, WordPress, Google Places, etc. There are so many sites, its impossible to list them all in this article. You need to register your business and website with local directories, review sites, setup a blog or 2 focusing on different keywords and services you offer, a micro site, social media, and article marketing sites. When done correctly and optimized highlighting your keywords, location, business name…the goal is that your business could potentially take up the entire first page of the search results. Dominating the page and showing the person searching that you are #1-#10 in your market creates huge brand power. Even just getting 2 or 3 listings on page 1 for a keyword related to your services or products can drive quality traffic and separate you from the pack.

Increasing the number and quality of business listings for your website can guarantee that more people come across your business. This will ultimately drive more traffic to your site and help show you and your site as a leader in your industry.

Page 2: Building Your Online Web Presence and Increasing Website SEO

Magazines are now offering online subscriptions, consumers are catching up on television shows they missed online, and products are searched for and purchased on the web. Building an online presence is more important than ever. Watch this video to learn more about the importance of digital marketing and look into WSI's new ReachCast service to help build your web presence.

Click here to watch our Digital Marketing video explaining the new age of digital marketing.

WSI | We Simplify Internet MarketingSearch Marketing (SEO, PPC) | Social Media | Web Design | Integrated Solutions | Lead Generation | Video Marketing

P: 1-877-999-9741 ● E: [email protected] ● www.wsipremierEsolutions.comChicago, IL | Portland, ME

About the Author

Ryan Adams is a WSI Certified Internet Marketing Consultant. Having successfully developed several start‐up companies, both online and offline, he launched his next venture and opened a WSI Internet Marketing business with offices in Portland, ME and Chicago, IL.

Ryan graduated with a Bachelors of Arts degree from theUniversity of Southern Maine as well as receiving severaladvanced certifications from Notre Dame Mendoza College of Business and Cornell University. He is also a Google Certified Analytics consultant and holds several certifications in internetmarketing from SEMPO, the leading educator in the field ofinternet marketing.

http://www.wsipremierEsolutions.com http://www.ryanadams.us