building your emarketing iq
TRANSCRIPT
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www.ennect.com
Problem with Collecting Data
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www.ennect.com
“It’s not information overload. It’s filter
failure.”
-- Clay Shirky, Author
Hear Comes Everybody
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www.ennect.com
What Info Are You Trying to Net?
• News
• Trends
• Competitive data
• Customer feedback
• Partner/affiliate spin
• Prospect opinions
• Employee insights
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Nets vs. Lures
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What They Say About Themselves
News releases, financials,
recorded analyst briefings
Subscribe to corporate-
sponsored RSS feeds or blogs
Keep an eye on SEC filings
of publicly-traded firms
Track new content on Web
pages without RSS feeds
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What the Media Is Saying
Industry news via email
eWatch™ service monitors
online and offline news
Regional business news via
digital subscription
Topic alerts via email
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Citizen Journalists Rule!
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Citizen Journalists Rule!
35 Million members
200 Million accounts
800,000 Social networks created
15 Million members
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Track Web 2.0 Commentary
Wikis: Track changes. Find background
info, context, competitors.
RSS aggregator: Top web stories on
particular topics. Twitterati. Trends.
Technorati: Tracks ~21 million blogs.
Browse by topic.
BlogPulse: Trends, blogger profiles,
Conversation Tracker.
Epinions: consumer reviews.
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Follow Followers
Get RSS feeds on new images that
match your keywords.
Monitor Fans & Groups. Search keywords.
Track /compare keyword use in posts.
Search for companies, people, keywords.
Monitor Groups. LI’s CompanyBuzz
shows Twitter activity for your company.
Sort tweets by topics, keywords. Get
alerts. Search.
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Find Searchers
Compare trends in search terms.
See which websites get traffic for
which keywords.
Find keywords based on site content;
negative keywords.
Identify keywords relevant to your
business. Free and paid.
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Ask Directly
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Who Should You Survey?
Depends on what you want to know!
• Prospects & customers
• Partners
• Influentials
• Employees who spend time with customers
– Sales, support, call center personnel
– Marketing: User group coordinators, PR
– Front desk personnel
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Duquesne SBDC & Ennect Survey
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About Ennect
• 4 tools, 1 easy toolkit
• Shared list management
• CAN-SPAM safeguards
• Pay-for-usage or subscription pricing
• Insightful reports
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About Elliance
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Thank You
Questions?
ContactCarol Wolicki
Director of Marketing
Ennect
Phone: 412.586.1480 x 645
Email: [email protected]