building your brand - social media
TRANSCRIPT
Building Your BrandSocial Media
CA TechnologiesAugust 2015
2 © 2015 CA. ALL RIGHTS RESERVED.
ChannelsLinkedIn Career Focused and networking
based
Twitter Personal and expressive in 140
characters or less
Facebook Social sharing of pictures, albums,
content, posts, friends, family, coworkers
Pinterest Inspiring catalogue of Ideas
Instagram• Image and Video Sharing
3 © 2015 CA. ALL RIGHTS RESERVED.
Building your Brand via SocialBe yourself: People want to network with people they can relate to
Tell stories: Personal and professional
Network: Join relevant groups and follow target companies
Share Content: What interests you?
Keep it Positive: Don’t use social to rant
Engage: Don’t be afraid to start a conversation
Hashtags: They are powerful
Put that “ish” on everything: Business cards, email signatures, other channels
4 © 2015 CA. ALL RIGHTS RESERVED.
LinkedIn Tips and Tricks
• Look professional: Make sure you have a good profile picture• 5:1 Give to Ask Ratio: Provide information : Ask for something• Search Engine Optimization: Keywords will get you found• Don’t be afraid to connect• (Womens) Groups: Network, network, network• Build your profile: Make sure to add skills, and don’t be afraid to ask for
endorsements• Show off your stuff: add honors and awards, publications, nominations, projects,
and posts to your page
5 © 2015 CA. ALL RIGHTS RESERVED.
SEO Keywords
Call to Action
Hashtags
SEO Name Search
Human
Sr. Marketing Specialist, Global Talent [email protected]
Andrea Dooley
@Andrea_Dooley
Linkedin.com/in/andreadooley