building your brand center with athento -smart document management-
DESCRIPTION
Athento can help you cover the entire life-cycle of your brand assets.TRANSCRIPT
The Entire Content Lyfe Cycle, Covered by Athento Smart Document Management
The Content Life Cycle
The Content Life Cycle
• Capture: Documents enter into the system. Information obtained automatically from documents.
• Manage: Circulation of documents. Exploitation and use of information contained in them.
• Store: Where documents are stored, and how to recover them.
• Preserve: Long-term conservation and archiving of digital content
• Deliver: Mechanisms to get the content to the people who need it, using appropriate media.
“The appropriate management of content throughout all of its phases guarantees the preservation of the
business’s information, as well as the business’s ability to exploit it”
Document and Enterprise Content Management
Document management software is the most solid, safe and efficient base to manage all of the content a company has during its complete life cycle.
Document and Enterprise Content Management
A brand’s digital assets are a type of business content whose management is fundamental, from its creation, until it’s published or archived.
Brand Management
Managing images
Managing Videos
Managing audio
Flows for revision and approval
Searches
Managing Logos
Management of Digital Brand Assets
What do we gain?
Allows the team, agencies, collaborators and other stakeholders
to have controlled access to our digital
assets
Versions
Brand Management
Managing images
Managing Videos
Managing audio
Flows for revision and approval
Searches
Managing Logos
Management of Digital Brand Assets
• Brand assets are organized, accessible and secure
• 24/7 access from anywhere in the world, from any device
• Asset production flows• Version control• Flows with providers• Revising and approving assets• On-line pre-visualization of
assets• Extranet and the possibility of
sharing brand assets
Versions
How do we do it?
“There is a smarter way to do document management”
Managing Digital Brand Assets
Versiones
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Work Desktop
Navigation tree
Navigation tree
Local synchronizati
on of files
Local synchronizati
on of files
List of documents
List of documents
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Work Desktop
Work listWork list
Different navigation mechanism
s
Different navigation mechanism
s
Import documents
Import documents
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Working with AssetsHistory of changes
History of changes
Publishing finalized assets
Publishing finalized assets
Asset metadata
Asset metadata
State of the asset’s life cycle
State of the asset’s life cycle
Start of revision
work flows
Start of revision
work flows
Current version of
asset
Current version of
asset
Share subscriptions, likes, etc.
Share subscriptions, likes, etc.
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Working with Audio
Playback linePlayback line
Tags assigned by users
Tags assigned by users
15
Working with Video
Preview of video
Preview of video
Asset searchAsset search
16
Working with Video
Information about videoInformation about video
Different stills from the videoDifferent stills from the video
17
Working with Video
Intellectual property
Intellectual property
“Some businesses - whose brand is the most
important to them –already work with
Athento ”
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Clients of distinction
Why is Athento the best option for managing the life cycle of your
content?• Only one application to cover the entire life cycle.
• Smart functions
• Licenses for the product, not according to the number of users
• Powerful integration API
• Wide-ranging compatibility with the technological environment
• Access to source code
Thanks!
Any questions?
Athento Sales Teamwww.athento.comUSA: +1 954 547 0347España: +34 952 028 873