Building Windows Store Games with UnityJaime Rodriguez@jaimerodriguez Microsoft

Welcome!! #ch9live

Our Goals

Full day agendaSession Time Presenter Introduction to Windows 8 and Windows Store 9:00 AM Jaime Rodriguez (Microsoft) End-to-end: Unity games for the Windows Store 9:50 AM Corey Johnson (Unity) break

Introduction to Windows 8 and Windows Store 11:00 AM Randy Spong (Unity) Lunch 12:00 PM Unity games for the Windows Phone Store 1:00 PM Jaime Rodriguez (Microsoft)

Randy Spong (Unity) Differentiate your game with native Windows features

1:35 PM Vladimir Kolesnikov (Microsoft)

break

Lessons learned: GunPowder & SushiChop 3:00 PM Nick Bruty & Richard Sun (Rogue RocketGames)

Lessons Learned: Fling Theory 3:30 PM Jodon Karlik ( Coding Jar Studios)

Group Q&A 4:10 PM All Evening Social (Apetizers, Beer & Wine) 5:45 PM All

Building Windows Store Games with UnityJaime Rodriguez@jaimerodriguez Microsoft

Agenda Windows 8 Experiences

Platform glance

Windows Store

Momentum and gaming context

Windows 8demo

Platform Investments

Great experience across all hardware

Tablets to laptops to all-in-ones

Highest power to the most efficient chipset

Touch, mouse, keyboard

Windows 8 PlatformWindows Store Apps

HTMLJavaScri

pt

CC++

C#VB

Desktop Apps

Win32

.NET / SL

Internet Explore

r

Communication

& DataApplication Model

Devices & Printing

WinRT APIsGraphics &

Media

Syst

em S

ervi

ces

JavaScript(Chakra)

CC++

C#VB

XAML HTML / CSSView

Mod

el

Cont

rolle

r

Windows Core OS ServicesCore

Distribution Store Application Installed

You Users UsersWindows

Windows

Store Portal

User confidence

OSUser data Devices Communications Handlers Tiles Cryptography … …

Brokers

Process1

Contracts

Process2

Direct APIs

Unprecedented ReachOptimized for Discoverability Transparent Approval ProcessFlexible Business ModelsMaximizing Developer Revenue

The Windows Store

Windows Store

Installed by default on every PC

Reach

100+languages

Apps

120+markets

Developers

80+ currencies

Payouts

230+countries

Store

Flexible economicsYour awesome game

Microsoft commerce APIs

Microsoft advertising

3rd Party commerce APIs

3rd Party advertising

Microsoft analytics 3rd Party analytics

Revenue sharing, Microsoft commerce

Starts at 70%for new apps

Jumps to 80%once your app makes $25,000

Revenue Sharing, 3rd party commerce

You keep*100%

*Less any fees for your 3rd party commerce service

In-app commerce

Existing relationshipSubscriptionsConsumable purchases

Use your existing

commerceTime limited trialsFeature differentiated trials

One time purchase

Persistent purchases Expiring purchases

Purchases over time

Microsoft commerce 3rd Party commerce

After 90 days in market

November 1, 2012 to Jan 31, 2012

Windows 8 60 million licenses sold in the first 70 daysWindows 8 upgrade outpacing Windows 7

~10% hard core gamers on Windows 8 (Steam)

Consumers with a touch device engage more:

Download 4.5x as many paid apps, spend 4.5x more time in Windows Store apps Snap apps to multitask 2.5x more oftenUse Search and Share more often

Over 1800 different certified Windows 8 and Windows RT devices

Windows Store 100 million downloads in first 70 days

First day: 50% of all Windows 8 visit the store First day: 92% of all Windows 8 users launch a Windows Store app

Games represent significant % views and downloads ~2X views and download peeks on weekends

Chimpact

UK-based indie game developer4 lush worlds X 12 levels eachIrresistible characters, endless hours of fun#1 top paid app in key regionsPort to Windows Phone 8 took 1 month

Chuck your chimp through a stunning jungle landscape as you collect gems, medallions and bananas.

JoyBits’ DoodleGodRussia-based indie game developerPuzzle game in 12 languagesMix and match elements to create civilizationOver 500K downloads to date100% code reuse from Windows Phone game

The power of creation is in your hands

“Guns 4 Hire’s worldwide ARPU on Windows is 75% higher and organic downloads are 40% above the next best platform.”

Chris Kingsley, CTO of Rebellion

Ready to get started?

Pre-requisites Great idea for a game

Develop Windows 8 Visual Studio 2012 Unity add-in for Windows Store & Windows Phone (beta)

Store submission Store account Unity add-in for Windows Store & Windows Phone license

Store registration

$49Individual

$99Business

FreeStudents (Dreamspark)Startups (Bizspark)MSDN subscribers

Help with apps and accountsAvailable on phone, e-mail, and live chatVisit support forums

Developersupport3

Getting your game certified

Resolution docs updated frequently!Certification requirementsResolution to common issues

Read policies and resolution docs

2Run “WACK” on clean machineOn high & low-end hardware Before and after logging-in

Windows App Certification Kit

1

Next steps

Port or create your awesome gameCreate a Windows Store developer accountCertify and publish your gameGet paid!