Lunch & LearnAustralian sessions 2012

Creating applications for the “multiscreen world”

It’s a mobile world ...

... but it’s a multiscreen journey!

Gone for a

walkabout!

Where has our customer gone?

With 3 core belongings ...

He has gone mobile, into the wild

He has gone mobile, into the wild

Mobile will be first in numbers by 2014

Australia rules! (the mobile world)

A digital nation downunder

Source: Nielsen Online RatingsJanuary 2012

Australia rules! (the mobile world)

5th highest internet penetration in the world

Source: Nielsen Online RatingsJanuary 2012

Australia rules! (the mobile world)

1st highest smartphones penetration in the world

Source: Nielsen Online RatingsJanuary 2012

Citius, Altius, Fortius

We engage higher, better and longer on mobile

“The   introduc.on   of   BILD   mobil   has   been   a   sensa.onal  success   for   us   (...)   The   mobile   user   has   a   more   intensive  rela.onship   with   contents   and   services   than   the   sta.onary  Internet  surfer.  Consulta.ons  of  60  sec.  per  site  and  more  than  8   minutes   per   visit   surprised   us   in   a   posi.ve   way   in   the  beginning.  ”

Tanja  Hackner,  project  leader  of  BILD  mobil,  Axel  Springer

U.X.?

Do it on Mobile First!

Put it otherwise ...

... But it’s a multi-screen journey

http://bit.ly/T5Wa7G

It’s a multi-screen journey

It’s a multi-screen journey

Seamless User Experience prevails on 4P rule

1 - Hooked by an email in the bus

2 - Browses on laptop at work

3 - Looks for reviews during lunch break

4 - Sends shortlist to home PC mailbox

5 - Refines search on the couch with tablet

6 - Watches video trailer on TV

Bingo: Buys on tablet with Paypal at 10:35PM!

From 6:00AM

In a hyperconnected world ...

Customers can show up anytime, anywhere!

At 11:00AM ...

They want it right here ...

OR 11:00PM

And they want it right now!

Take away #1

There’s 100% chances you are going to

your customers on Mobile First

ENGAGE

What is Mobile? (as in mobility)

Multi-screen, multi-channel, cross-device, cross-screen, multi-tasking, simultasking ...

Is that mobile?

Network access?

Stationary but in transit ...

Device orientation?

Portable but stationary ...

Social connectivity?

Small screen and on the move ...

Haptic capabilities?

Small screen but stationary ...

Geolocation and LBS?

Is mobile just being portable?

We are in the grey area!

And if so, is this mobile?

You need a responsive approach to deliver the best context-aware user experience

Take away #2: Mobile users are wild and unpredictable!

What is Mobile? (as in hardware)

What is Mobile? (as in hardware)

X X

Platforms

Browsers CarriersManufacturers

Call it device fragmentation or nightmare!

The many faces of the green robot

Over 4000 different Android flavours

The many faces of the green robot

Concurrent OS versions, countless screen sizes

And it’s just the beginning ...

And it’s just the beginning ...

http://youtu.be/eA6XzbAr50k

And it’s just a starter ...

Tomorrow begins today with Smart TVs!

Gesture Enabled

Web capable

Who knows what comes next?

Google announces HUD with Project Glass

Who knows what comes next?

The rise of the Machines Smart surfaces

You need a device agnostic publishing technology.

Take away #3: Nobody can stop innovation and competition

Life used to be simple in the 90’s

So ... where do we start?

The “legacy thing”

CMS DB DAM CRM ERP e-Com BI eLearning ...

Key concerns: Cost, consistency, Sustainability

The “legacy thing”

Mobile plugin

Mobile plugin

Mobile plugin

Mobile plugin

Mobile plugin

Mobile plugin

Mobile plugin

Mobile plugin

Mobile plugin

Simple housekeeping rules:

CMS DB DAM CRM ERP e-Com BI eLearning ...

Separate content and layout: Go SOA

Simple housekeeping rules:

Service Layer (APIs, ESB, ...)

Device detection + Presentation engine

One standard to rule them all?

rng.io

We can leverage HTML5 only as far as devices can!

One standard to rule them all?

html5test.com

We need framework to bridge the gap!

Reality Check: 3 Learnings

1. CSS and Javascript do not work uniformly in all browsers = software fragmentation

2. HTML markup cannot cope with massive hardware fragmentation in terms of screen sizes, graphic capabilities, memory and processor speeds

3. This usually results in increased cost for development, testing and maintenance (TCO)

Beware of digital sirens in open seas

Hidden costs of Open Source can 10-fold your TCO!

Beware of digital sirens in open seas

•Analysts: Open Source is not covered by any traditional industry analysts. Netbiscuits is covered by all the main players like gartner, Forrester, Frost & Sullivan.

•Partner Network: Building a network of experienced integrators is not easy and Netbiscuits has been at it for many years. With well-developed skills and a traditional kick-back the partners have good reason to go with Netbiscuits.

•References: In both North America and Europe, you can easily find an existing Netbiscuits customer. This is very helpful to further increase adoption as it means that new customers have some experience they can tap into. In addition, Netbiscuits has many prominent retail references, starting with eBay.

•Financial stability: A quick look at the recent Netbiscuits annual reports shows Netbiscuits e are doing extremely well. Netbiscuits has demonstrated that they are capable of earning money in a competitive market and posted record-numbers.

•Global footprint: Netbiscuits is an established global player; much more so than any other competitor. Netbiscuits is in particular strong in the important and highly competitive US and UK markets.

•Complexity: Many customers have started to realize that they do indeed have complex requirements. Netbiscuits has targeted the higher end of the market for quite a few years now, which has made the product more complex and capable towards the demanding, global and national enterprises.

•TCO: There are a lot of white papers about the TCO and ROI with Open Source solutions. "Open" does not mean "free" or "cheap" on the long run. In website development projects, software costs typically comprise 5% of the total implementation costs. But by saving 5% in software costs by choosing an open source solution, you will most likely drive up the 95% of the ‘other’ costs significantly.

Take away #5Pick the right race horse!

Bet long with device-agnostic web

Take away #5Tools you need for a mobile-first experience

• Live Device Information Servicefor real time updates, no republish

• Device adaptive Layouts for seamless screen-size management

• Device adaptive InteractivityDeliver just the right code-optimised payload

• Media queries optimisation & storagefor image/video caching and streaming

1 - Do Engage your customers on mobile first

Wrapping upYour recipe for Mobile First success

2 - Adopt a responsive and context aware strategy

3 - Choose a device agnostic publishing technology

4 - SOA for your DDP = Sustainability and ROI

5 - Scale and stay cutting-edge with the Cloud

Be future friendly, be device-agnostic!

Conclusion: Mobile is your first step to success!

Thank You!Lucas Challamel - ANZ Country ManagerT: 04 1014 1795 - E: l.challamel@netbiscuits.com

@netbiscuitsAPAC

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