building thought leadership through content curation
DESCRIPTION
Presentation given at WebCom Montreal, November 16, 2011TRANSCRIPT
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CURATIONPresentation by Corinne Weisgerber, Ph.D.St. Edward’s University • @corinnew
THOUGHT LEADERSHIPin an age of
Building
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cu ra tor• •
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Someone who plans and oversees the arrangement, cataloguing, and exhibition of collections. S/he describes and analyzes valuable objects for the benefit of researchers and the public.
cu ra tor• •
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contentIS KING
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content
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contentcreated
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contentcreated
aggregated
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contentcreated curated
aggregated
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contentcuration aggregationvs.
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sper•ma•lo•gos - a bird picking up seeds here and there. A loafer in the marketplace who picks up scraps of learning & then parades them around without first digesting them.
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An aggregator simply bundles together pieces of info without providing a frame or contextualizing them.
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An aggregator simply bundles together pieces of info without providing a frame or contextualizing them.
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Is bundling tweets and repackaging them in newspaper style format really curation?
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Is bundling tweets and repackaging them in newspaper style format really curation?
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A curator adds a point of view and contextualizes the info s/he is culling together thereby framing the message
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Anyone can collect links, and algorithms can aggregate. But only trained editors have the skills to select and collect the best information and build a loyal audience.
““
- Mark Briggs, Journalism Next
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KINGcurationHow to become a
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KINGcurationHow to become a
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STEPSto successfulcuration
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find
select
editorialize
arrangecreate
share
engage
trackSTEPSto successfulcuration
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FIND• Identify your niche
1.
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FIND• Identify your niche• Find content sources
1.
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FIND• Identify your niche• Find content sources
- set up a network (PLN)
1.
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FIND• Identify your niche• Find content sources
- set up a network (PLN)• Aggregate what you discover
1.
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The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily important item is the same as was used
in the days of square-rigged ships.
“ “
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The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily important item is the same as was used
in the days of square-rigged ships.
“ “Vannevar Bush, 1945
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• Filter content
SELECT2.
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• Filter content• Select content:
SELECT2.
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• Filter content• Select content:
- quality
SELECT2.
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• Filter content• Select content:
- quality- originality
SELECT2.
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• Filter content• Select content:
- quality- originality- relevance
SELECT2.
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EDITORIALIZE
• Contextualize content
3.
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EDITORIALIZE
• Contextualize content• Introduce/summarize
3.
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EDITORIALIZE
• Contextualize content• Introduce/summarize• Add your perspective
3.
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A retweet with no comment of your own can easily be seen as a sign of approval of what you’re relaying. For instance:
RT @jonescampaign smith’s policies would destroy our schools
Unadorned retweets must be avoided. Use colons & quote marks to make clear you’re simply retweeting opinionated material.
RT Jones campaign now denouncing smith on education: @jonescampaign smith’s policies would destroy our schools
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Arrange• Sort content
4.
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Arrange• Sort content• Rank content
4.
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Arrange• Sort content• Rank content• Lay out content
4.
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Arrange• Sort content• Rank content• Lay out content
- Juxtaposition
4.
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INFO MOLECULES“A curator is an information chemist. He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule.” - Scoble
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INFO MOLECULES“A curator is an information chemist. He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule.” - Scoble
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CREATE• Decide on a format5.
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CREATE• Decide on a format
- Paper.li, Scoop.it5.
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CREATE• Decide on a format
- Paper.li, Scoop.it- Storify, Storiful
5.
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CREATE• Decide on a format
- Paper.li, Scoop.it- Storify, Storiful- Twitter curation
5.
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CREATE• Decide on a format
- Paper.li, Scoop.it- Storify, Storiful- Twitter curation
• Credit sources
5.
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SHARE• Identify your audience
6.
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SHARE• Identify your audience• What media do they use?
6.
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SHARE• Identify your audience• What media do they use?
- share where they are
6.
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SHARE• Identify your audience• What media do they use?
- share where they are• Sharing as a lagniappe
6.
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ENGAGE • Host the conversation
- Provide space- Participate- Animate
7.
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TRACK• Track engagement
8.
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TRACK• Track engagement• Track thought leadership
8.
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TRACK• Track engagement• Track thought leadership• Improve
8.
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curationEXAMPLES
from the !eld of journalism
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Every company needs to become a media company - Tom Foremski
“ “
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CARVINAndySenior Strategist @ NPR
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Bing’s editor’s picks
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Cattenom:World’s 7th largest nuclear power plant
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Cattenom:World’s 7th largest nuclear power plant
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Cattenom:World’s 7th largest nuclear power plantFirst nuclear power plant to tweet
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.2% ()Automotive 12.7% (79)
Orig. Tweets
8.7% (54)Politicians
28.9% (180)News
31.1% (194)Industry
.5% ()Individuals
18% (112)Gov. orgs
March 11 - April 11623 Tweets
Major Switch to Retweets
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An aggregation of industry, gov. & media voices
Learned the language of RTs
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Curation using Scoop.it
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Disney’s CampaignWhy use visitor’s video footage?
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Disney’s CampaignWhy use visitor’s video footage?
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creditsCorinne Weisgerber, Ph.D.Asst. Prof. of Communication
St. Edward’s UniversityTwitter: @corinnew