USING SLIDESHARE FOR BUILDING THOUGHT

LEADERSHIP

April 2014

By Prayukth K V

WHY SLIDESHARE? IF YOU HAVEN'T DECIDED

YET!

High credibility – Also, stuff posted on Slideshare often gets good visibility on search engines

Build influence

Attracts analyst attention; good place to start conversations with analysts interested in your technology/product

No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers.

Good place to drive media interest

Advisable for senior management and spokespersons to be on Slideshare

Great platform to engage future customers and employees

Great place to beta test your marketing content

Should ideally be an integral part of your web traffic building strategy

Slideshare is the largest professional

content sharing network in the world

GETTING STARTED

Prepare and publish content that is highly consumable, easy to find with adequate visual elements

Focus on relevance of content to target audience

Be as up-to-date as possible

Prepare a list of topics that connect with your area of expertise

Do enough background research to bring out facts that attract attention (see what others are saying)

Evolve an engagement strategy

Identify a set of people within your organisation who have a certain degree of credibility

Connect your Slideshare account with your corporate website

Generic event presentations can be a good place to start

Presentations can be published on company intranet before being shared on Slideshare

FIGURE OUT YOUR CONTENT CYCLE

Research

Create

Approve

Publish Promote

Measure

Refine

WHAT TO DO ON SLIDESHARE

Optimize your presentation for SEO with appropriate keywords appearing in the title, description and tags

Encourage sharing and embedding

Publish the Slideshare links on other social channels such as Twitter and Linkedin

Allow audience to contribute ideas

Reuse the content for marketing campaigns

Showcase content at company meetings, user groups, social meetups, newsletters, industry conferences, and webinars

Reuse existing whitepapers/blogs by transforming them into visually appealing presentations

Source: Slideshare

ANALYZE

Pro-users have access to a useful dashboard that gives information on referring traffic, inbound links and downloads

If you do not have a pro account, you will still get an alert whenever someone downloads your content

Profile visitors, likes and shares are also logged

Connect with people who are engaging with your content by following them

Check inbound traffic on your website to see how Slideshare is bringing visitors

Grade your content based on user engagement

Figure out why certain types of content work while others don't

DO NOT!

Publish for sake of publishing

Publish press releases or company updates

Allow long gaps between posts

Attack competition through content

Forget to respond to comments

Plagiarize

Publish whitepapers or content that is not visually

rich or easily consumable

Publish dated content

Publish confidential documents including product

roadmaps, marketing strategy etc., in whole or part

HAPPY SHARING!

Prayukth K V