building the tad ecosystem presented at iit rtc conference
DESCRIPTION
Presented at the IIT RTC Conference in Chicago 30 Sept - 2 OctTRANSCRIPT
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Building the Telecom Application Developer Ecosystem
Building the Telecom Application Developer Ecosystem
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Middle Managers, Desk Jockeys, PowerPoint Politicians, Full-Time Standards People, People who believe Management Consultants, Wage-Slaves, People waiting to retire or made redundant, The Risk Adverse, Yes-People, People
who do what the boss tells them regardless, Corporate Anti-Bodies, etc.
Innovators, risk takers, small companies, technology leaders, independent thinkers, creatives, people working at intersections of industries, etc.
TADS comes from the grassroots
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The Web has won, so let’s get with the program
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BUT no ‘black and white’ thinking! There’s space for both,
Telecom reaches 6B+ people
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Analysys Mason Prediction on Messaging and ARPU
Telco p2p messaging will become niche, anticipate rapid revenue decline as SMS moves to data. Analysys Mason is predicting a >25% ARPU decline by 2018.
Industry needs to find >$100B in new revenues within 5 years.
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$100B Ecosystem!
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We’re Underestimating the Impact of when WhatsApp adds Voice
Page 10 The Western European Syndrome may be upon us sooner than we think
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BUT Telcos can get it Right!
Page 11
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Customers
Services
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Make Telecoms an Essential Spice for every Business Recipe
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Do more VAS!
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“Most men would rather deny a hard truth than face it.”
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Defining what is meant by Telecom App Developer R
even
ue
Product
Internal Telco Developers
Partner Developers
Telecom App Developers
Mobile App Developers
Long Tail Developers
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This Is A More Accurate Representation R
even
ue
Product
Internal Telco Developers
Partner Developers
Telecom App Developers
Mobile App Developers
Long Tail Developers
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‘Cut and Paste’ web developers using web-scripting and graphical tools on
app platforms (10Ms)
IT/Web Programmers building on FOSS, telecom app
platforms and telecom APIs (1Ms)
What do we mean by Telecom App Developer?
Hardcore Telco Software Infrastructure
(10ks)
All based on IT / Web Technologies and Development Principles
Developers that recognize they build telecom apps
today
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‘Cut and Paste’ web developers using web-scripting and graphical tools on
app platforms (10Ms)
IT/Web Programmers building on FOSS, telecom app
platforms and telecom APIs (1Ms)
TADS is about Building an Ecosystem
Hardcore Telco Software Infrastructure
(10ks)
All based on IT / Web Technologies and Development Principles
Developers that recognize they build telecom apps
tomorrow
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Developer Needs/ (Responsibilities)
Telco Needs/ (Responsibilities)
Vendor Responsibilities/ (Needs)
Modern and easy to use tools, docs & support (Communicate Needs) Go-to-market support Viable business models
Meet Dev tech needs
Support and protect the telco network
Brokering
Safely expose assets
Help from vendors in
building the necessary go-to-market support and business models
Innovation Community of
developers
(Publicity)
Process that supports hundreds of new services
(Publicity) Industry-wide Best Practices
TAD Manifesto
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Examples of Telecom App Dev happening today! For more details: http://alanquayle.com/category/startups-to-watch/
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Uber Revolution
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Communications is Core to On-demand Services
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Go-to-Market is Critical, and a Critical Telco Value
Customers
Selling Services
Selling Capabilities
Internal
Partners
External
Telco
Telco GTM
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ECOSYSTEM
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SERVICES
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