building the narrative
TRANSCRIPT
![Page 1: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/1.jpg)
Gordon Kangas Owner
![Page 2: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/2.jpg)
position idea
![Page 3: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/3.jpg)
The Goal
“I want them to go through our catalogue”
“I want them to donate” “I want them to vote yes”
![Page 4: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/4.jpg)
“achievable challenge”
![Page 5: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/5.jpg)
Big Idea
![Page 6: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/6.jpg)
“I want them to go through our catalogue”
“I want them to donate”
“I want them to vote yes”
“You will find what you’re looking for in our catalogue”
“Voting yes makes sense”
“Now is the best time to give”
![Page 7: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/7.jpg)
“You will find what you’re looking for in our catalogue”
Tagline:
“You find it at Finigan’s”
![Page 8: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/8.jpg)
Wide-Spaced
![Page 9: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/9.jpg)
Zig-Zag
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you’re not there to be
interesting
you’re there to be
effective
![Page 11: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/11.jpg)
Tip-Toe
![Page 12: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/12.jpg)
Just Right
![Page 13: Building the Narrative](https://reader034.vdocuments.us/reader034/viewer/2022052321/5559734bd8b42a60298b49d8/html5/thumbnails/13.jpg)
@gordonkangas
fluentpresentations.com
@befluent