BUILDING TARGETED PROFESSIONAL COMMUNITIES

BEST PRACTICES AND CASE EXAMPLES

#SLA2011#ProQuest

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ABOUT OUR PANEL

MODERATOR:

• Andy WeissbergManaging Partner, Digital Publishing Partners, LLC.http://twitter.com/andyweissberg

201.906.2967 / andy.weissberg@digitalpublishingpartners.com

PANELISTS:

• Jeff LangCommunity Manager, GradShareN. A. Operations Manager, RefWorks (ProQuest)

• Darrell GunterChief Commercial Officer, American Institute of Physics

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The ways we find, consume and use information keeps changing…

SOCIAL MEDIA USE BY FACULTY

Source: Pearson Social Media Survey 2011

BARRIERS OF SOCIAL MEDIA ACCORDING TO FACULTY

Source: Pearson Social Media Survey 2011

Communities of practice help individuals bridge the gap between knowing what and knowing how.

-(Duguid 2005)

TARGETED PROFESSONAL COMMUNITIESWHY WE PARTICIPATE

• Formed by people who engage in a process of collective learning in a shared domain of human endeavor

• Share common concerns• Problem-solve• Harmonize mindshare and build consensus

• Members deepen their knowledge or expertise through interaction (“Social Capital”)

• Links to resources• Insights, opinions and advice

SUCCESSFUL PROFESSIONAL COMMUNITIES

MORE ABOUT THE PEOPLE VS. THE TECHNOLOGY

…How They Behave…And Who They Trust

COP ECOSYSTEM BEHAVIOR

occasional

transactional

peripheral

active

facilitator

core group

lurkers

leaders

outsiders

experts

beginners

COMMUNITIES REQUIRE LEADERSHIP

• Establishes mission/vision

• Responsible for governance & enforcement

• Fosters dialogue

• Manages and resolves conflicts

• Moderates

• Keeps up-to-date

COMMUNITY ARCHETYPES

In a perpetual personal duel. Generally don’t menace anyone

except each other.

Duelsists

http://redwing.hutman.net/~mreed/warriorshtm/duelists.htm

COMMUNITY ARCHETYPES

For Ego, the discussion forum is all about him,

and he regards discussions that stray

from that topic as trivial dalliances.

Ego is one the fiercest of all the Warriors and will fight to the death when

attacked

Ego

http://redwing.hutman.net/~mreed/warriorshtm/ego.htm

COMMUNITY ARCHETYPES

Filibuster

Attempts to influence the forum simply by holding the floor. His

monotonous hectoring and

prodigious output of verbiage rapidly clears the field of

other users

http://redwing.hutman.net/~mreed/warriorshtm/filibuster.htm

COMMUNITY ARCHETYPES Big Dog and Me Too

Big Dog is a bully who doesn't hesitate to use his superior strength to intimidate other combatants.Me-Too will join the attack. Me-Too is far too weak and insecure to engage in single combat.

http://redwing.hutman.net/~mreed/warriorshtm/bigdogmetoo.htm

• Numerous types of platforms available

• Define (and document) your requirements

• Key functions

• Manage membership• Moderator / administrator controls• Workgroups, SIGs• Enforce policy and governance

• Integrate social toolsets to achieve continuous virality• Sharing APIs• E-mail alerts

• Deploy, manage and moderate content• User/member generated• Third-party sources (RSS Feeds)

• Foster participation and interaction• By and between members• Blogs, links, discussion forums

• Metrics & Measurement

CHOOSING A COMMUNITY PLATFORM

SO LET’S HEAR FROM OUR PANELISTS!

BEST PRACTICES AND CASE EXAMPLES