building strong customer relationships
TRANSCRIPT
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5 TIPS FORBUILDINGSTRONGERCUSTOMER
RELATIONSHIPS
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"The most importantsingle ingredient in the
formula of success isknowing how to getalong with people."
THEODORE ROOSEVELT
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O V E R V I E W
ESTABLISH A
PRESENCE
TONE OF VOICE
ACTIVE
LISTENING
PURPOSEFUL
QUESTIONING
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DO YOU KNOW WHAT YOURCUSTOMERS WANT?
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EXCELLENTCUSTOMERSERVICE
RELIABILITY &CONSISTENCY
EASE OF DOINGBUSINESS
UNDERSTANDINGCUSTOMER'S
NEEDS
PERSONALCONNECTION
COMMUNICATESPURCHASINGPROCESS
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THE SOLUTION
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BUILDING
RAPPORT
GOES A
LONG WAY01
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PEOPLE ENJOYDOING BUSINESS
WITH PEOPLE THEYLIKE
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A STRONGRELATIONSHIP WITH A
CUSTOMER = MOREINFLUENCE ON
DECISION MAKING PROCESS
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RAPPORT IS ABOUTMAKING A
CONNECTION BASEDON TRUST
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PAY ATTENTION TO
WHAT CUSTOMERS
SAY TO YOU02
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"You cannot truly listento anyone and do
anything else at thesame time."
M. SCOTT PECK
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ALWAYS LISTENWITH THE INTENTTO UNDERSTAND
CUSTOMERS NEEDS
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CUSTOMERS CANSENSE WHEN YOU'RENOT FULLY PRESENT -ALWAYS MAKE THEM
FEEL LIKE A TOPPRIORITY
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ACTIVE LISTENINGMAKES CUSTOMERS
FEEL IMPORTANT,VALUED &
UNDERSTOOD
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BE AWARE OFYOUR BODYLANGUAGE 03
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EFFECTIVESALESPEOPLE WALK,TALK & DRESS THEPART - THEY TAKE
NOTHING FORGRANTED
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SUBTLE MIRRORINGOF CUSTOMERGESTURES CAN
HAVE A POWERFULEFFECT ON THEIR
RECEPTIVITY OF YOU
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MIRRORINGSHOWS YOU
UNDERSTAND THECUSTOMER'S POINT
OF VIEW
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Words
7%
Tone
38%
Body Language
55%
55% OF CUSTOMER'S PERCEPTIONS OF US ISDRIVEN BY OUR BODY LANGUAGE
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CUSTOMERS
APPRECIATE
AUTHENTICITY
04
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CUSTOMERSPREFER A
STRAIGHTFORWARDAPPROACH THAT
FEELS REAL &HONEST
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CREATE AUTHENTICINTERACTIONS -PEOPLE CAN SEE
THROUGH A SALESPITCH
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KNOW WHATYOUR COMPANYSTANDS FOR AND
SHARE YOURORGANIZATIONAL
BELIEFS
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PRACTICE
MAKES
PERFECT05
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TOP SALESPEOPLE PROVIDE SOLUTIONS
VS. SIMPLY LISTING
PRODUCT FEATURES
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DO YOURRESEARCH & MAKE
SURE YOU'REALIGNED WITH THE
CUSTOMER'SNEEDS
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NEVER SOUNDOVERLY
REHEARSED ORLIKE YOU'RE
READING FROM ASCRIPT
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THANKYOU
ASCENSION GROWTH & INNOVATIONSTRATEGIES
LEARN ABOUT REMOTE SELLINGEXCELLENCE℠
How can companies attract and retain the right customers and cultivate strong customer relationships
how can companies attract or retain the right customers and cultivate strong customer relationships?