building solutions with the spirit of collaborative venture capitalists ceo school november 8 &...
TRANSCRIPT
Building solutions with the spirit of collaborative venture capitalists
CEO School
November 8 & 10, 2011
What a CEO Needs to Know
Pushing the buttons (or assigning someone to push
them for you)
TODAY’S AGENDA
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CEOs as Solution Designers
CEOs as DevelopersCEOs Inspiring Your Teams
to be Developers CEOs Creating an
Innovator’s Culture
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WHAT IS CEO SCHOOL? WE ARE ALL COOPERATIVE BUSINESS DESIGNERS
Why is CEO School becoming a tradition at CU*Answers? With the expansion of our network, we have more talented CEOs than
ever, and the value put on collaborative efforts is at an all time high CEOs need to develop networks where they can coach and mentor
each other from the unique position of being a CEO More than ever, today’s CEO is expected to be engaged with
technology and the concepts of data mining, opportunity demographics, and being plugged in
CEOs wear more than one hat, and CEO School is a safe training environment
CEO School speaks to the essence of why CUs own CU*Answers: so that their voice is heard, their ideas are worked on, and their priorities are considered as part of
everything this CUSO tries to accomplish
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MY APPROACH FOR 2012CONFIRMING GRASP IN A CHALLENGING WORLD
As we look at the last three years, I believe both CEOs and Board members have been under more pressure than ever to demonstrate their competence and to win people over to the fact that they have grasp of the situation, the moment, and the challenges of the future More than what you say, it’s the evidence you document More than what you document, it’s the confidence of your presentation More than your historical experience, it’s the process of proving it, over
and over again As we go through the day, we need to constantly be thinking about
how others are watching us and voting as to whether or not they are led by leaders with grasp
At a recent planning session, I asked the Board for their first-hand knowledge or evidence that they should trust the grasp of their CEO...how do you think they responded?
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MY APPROACH FOR 2012CONFIRMING GRASP IN A CHALLENGING WORLD
The silence was deafening...and for a moment, I could have filled the vacuum with my opinion of their CEO, instead of hearing theirs – I felt like an examiner, and I worried about the fate of the CEO
I wish they would have responded, “Because year in, year out, our leadership team proves it with a deep dive on knowing our members, knowing our operations, knowing our identity, and knowing our plan!”
All day long, ask yourself this question: “Am I ready to prove my organization’s grasp, to the
point where my Board would testify on my behalf?”
WHAT A CEO SHOULD KNOW
HOW TO GO FROM STATIC TO TRENDSFrom print to presentation
HOW TO NETWORK WITH A CLICKLearning from peers from your desktop
HOW TO LEAD IN A CROWDBe the reference for a network’s innovation
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ONE STOP SHOPPING FOR MANAGEMENT TOOLS
Be sure to jot down your favorites for tonight’s
deep dive hands-on lab
MNMGMX
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CEO DASHBOARDSA NOVELTY THAT HAS BECOME AN EXPECTATION
Our standard for CU*BASE dashboards:1. Select a group of records with something in common to analyze (loan apps
processed between Oct 1 & 31, members who joined the CU last year, checking accounts opened last month, etc.)
2. The user is presented with a series of options to work with each of these records, one at a time (approve the app, send TIS disclosures, order a debit card, etc.)
3. The user is presented with a set of analyses that take the selected records and show as many pertinent facts as possible about that batch (# of apps pending, # of members who joined by age or gender, checking accounts opened by a specific employee, etc.)
Step 1 is like a report, Step 3 is like the totals or summary section on a report, but Step 2 creates a unique palette of opportunity to work and analyze at the same time
Is this gaining traction in your shop?
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QUICK SIDEBAR: INTERACTIVE TRENDING IS CATCHING ON
CUS ARE LOOKING FOR MORE MONTHS TO COMPARE
Where people used to keep printed reports or update their own trending spreadsheets, today CUs want more than this month and last month when they use dashboards and reports
Coming in 2012, we will extend the data we store live on the system to include multiple months and more history
Do you understand how to get repeatable results? Can you look at a screen and intuitively discern why the data isdifferent from when youlooked at it 15 minutesago? Current data vs. static month-end data
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FROM PRINT...
Reports are still evolving, but they are no longer the standard for a CEO on the move
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...TO PRESENTATION
A little later we’ll do a deep dive on these tools at a
live CU
MNMGMT #22 New/Closed Memberships Dashboard
MNMGMT #21 New/Closed Accounts Dashboard
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FROM PRESENTATION TO PUBLICATIONIS YOUR DESKTOP READY TO PUBLISH?
PDF exports emphasize presentation because they’re intended to be a finished, ready-to-distribute product rather than an intermediate product like an Excel workbook that users will most likely manipulate Focusing on single-screen exports now, with the potential for flexible
workflow-style exports that involve more than one screen PDF exports use a third-party utility called iText that requires a license:
one-time charge per workstation Same approach as Excel exports: we provide the code to make it happen
but interested clients are responsible for purchasing the tools Goal is to offer PDF exports for every panel that supports Excel and
CSV exports Implemented in the 11.0 release (April/May 2011) – instructions
available on the Reference Materials page under “P” for PDF
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IS YOUR DESKTOP READY TO PUBLISH?
DESIGNING EFFECTIVE ONE-PAGE PDFS
The beauty of a live presentation of a dashboard is that there are tons of options and views of the situation
But how do we get better at a simple one-page summary of the situation that we might use in a Board packet, or you might distribute
When do you send a postcard instead of a
long letter?
from your desk to the desks of many
Not a booklet of options, just a simple communication for everyone to ponder
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IS THERE A BUSINESS FOR OUR NETWORK IN ALL OF THIS?
Idea for a new service by Xtend or CMS: Business Analyst
Later today we’ll look at new Report
Scheduler tools in development
Who could we hire to create the perfect Board packet? How would we automate it for you?
From Linda Bodie, WV United FCU: You guys are the experts at reports and data. Show it off. Do it for us. Offer analysis of key reports. Create a standard service, then offer à la carte stuff. Make recommendations for things like the following:o Hey, did you know your staff is waiving fees? You lost XX in fee income.o Teller #2 does 2 transactions per hour. What's he up to now?o If you implemented a rewards program, you could do this...o These are the most profitable accounts; these are costing you the most.o Did you know your competitors are charging XX for overdraft fees?o Peer comparisons.
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CEO DASHBOARDS
TRENDING MEMBER MONEY
Feature Do you have access to this command?
Loan/Share Trial Balance Review MNMGMT #18
Trial Balance G/L Verification MNGELE #11
G/L Average Daily Balance Calculator MNMGMT #18 > F9-ADB Calc
Contingent Liability Analysis MNMGMT #14
On which of these will you do a deep dive tonight?
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CEO DASHBOARDS
INTERNAL CONTROLS
Feature Do you have access to this command?Trial Balance G/L Verification MNGELE #11 Vault G/L Verification MNGELE #12 Smart Operator: Daily Ops Log MNGELE #9 Statement Audit/Statistical Inquiry Inquiry/Phone > F20-Statements > AuditCollections Dashboard/Summary MNMGMT #13 (or MNCOLL #4)
Fee Income/Waiver Analysis MNMGMT #16 (or MNCNFD #11)
5300 Call Report Ratios MNMGMT #9
On which of these will you do a deep dive tonight?
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5300 CALL REPORT PROJECT UPDATE
LEVERAGING A SUCCESSFUL NEW TOOL
67 online CUs created their 3rd Quarter 2011 Call Report in CU*BASE (up from 54 last quarter)
Only 37 online CUs uploaded their 3rd quarter Call Reports to the NCUA (why not all 67?)
Ratios Dashboard released in the 11.0 release (spring)
Let’s go to a live CU and do a deep dive on this tool
MNMGMT #9 5300 Call Report Ratios Dashboard
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5300 CALL REPORT PROJECT UPDATE
5300 TOOLS (STILL) ON THE DRAWING BOARD
5300 Data Trending Dashboard Like Tiered Services, why shouldn’t that history that’s embedded in your
5300 database be at your fingertips?
Your input is needed!
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CEO DASHBOARDS
BENCHMARKING ACTIVITY
Feature Do you have access to this command?Smart Operator: Daily Ops Log MNGELE #9 Check Processing Statistics MNMGMT #12Cash Activity Analysis Inquiry MNHTLA #16 Configuring Delivery Channel/Costs MNMGMA #21 Loan App Activity Tracking MNLOAN #8 > F17-Activity trackingLoan App Statistics MNLOAN #8 > F17 > F14-StatsNSF/ANR Management Summary MNMGMT #20ARU/Online Banking Stats MNMGMT #10
On which of these will you do a deep dive tonight?
CHANGES COMING!
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SNEAK PEEK: ENHANCING THE ONLINE BANKING DASHBOARD
Expanding to include Mobile
Web stats
These changes coming soon!
NEW! Text Banking
stats
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CEO DASHBOARDS
AUDITING AND MINING MEMBER ACTIVITY
Feature Do you have access to this command?Sample Checking Account Activity MNMGMA #11 Sample Transaction Activity by Delivery Channel MNMGMA #12
Update Dormancy MNUPDA #9
Dormancy Predictor Database File QUERYxx/DWARN (produced during EOD on 1st of the month)
Smart Operator: Daily Ops Log MNGELE #9 Statement Audit/Statistical Inquiry Inquiry/Phone > F20-Statements > AuditNew/Closed Membership Dashboard MNMGMT #22New/Closed Account Dashboard MNMGMT #21
On which of these will you do a deep dive tonight?
NEW!
NEW!
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CEO DASHBOARDS
UNDERSTANDING LENDING & COLLECTIONS ACTIVITY
Feature Do you have access to this command?
Loan Queue Activity Tracking MNMGMT #19
Loan App Monthly Stats Comparison MNMGMT #18
Collections Dashboard MNMGMT #13 (or MNCOLL #4)
Collections Summary MNCOLL #1 > F15-Summary
On which of these will you do a deep dive tonight?
IMPROVED!
IMPROVED!
IMPROVED!
IMPROVED!
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CEO DASHBOARDS
UNDERSTANDING MEMBER PREFERENCES
Feature Do you have access to this command?Member Transaction Label Analysis MNMGMA #4 Where Your Members Shop MNMGMA #5 Where Your Members Borrow MNMGMA #6 Where Your Members Branch MNMGMA #7 (or MNHTLA #6)
ARU/Online Banking Stats MNMGMT #10
On which of these will you do a deep dive tonight?
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CEO DASHBOARDS
UNDERSTANDING YOUR MEMBERSHIP
Feature Do you have access to this command?
Channel Activity by Member Age Group MNMGMA #1
Open/Active/Closed Mbrs by Age Group (Member Retention by Age Group)
MNMGMA #17
Products & Services Per Member MNMGMA #19
Membership Analysis Inquiry MNMRKT #22
Tiered Service Monthly Comparison MNMRKT #25 (or MNMGMT #25)
Learn from a Peer: Tiered Service Peer Analysis MNMGMB #16
Relationship Analysis MNMGMA #8
Contingent Liability Analysis MNMGMT #14
On which of these will you do a deep dive tonight?
CHANGES COMING!
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EVERY BRAINSTORMING SESSION WITH EVERY CREATIVE TEAM YIELDS ANOTHER “IT COULD DO THIS” MOMENT
...and of course we’ll do accounts too
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CEO DASHBOARDS
UNDERSTANDING MEMBER ACTIVITY
Feature Do you have access to this command?Transaction Count by Delivery Channel MNMGMA #2 Transaction Activity by Branch MNMGMA #3 Money Movement Analysis MNMGMA #18 Teller Activity by Time of Day MNHTLA #1 Teller Activity by Day of the Week MNHTLA #2 Teller Activity by Day of the Month MNHTLA #3 Teller Activity by Transaction Type MNHTLA #4 Smart Operator: Daily Ops Log MNGELE #9 Shared Branch Activity Analysis MNHTLA #8 (or MNMGMA #17)
ARU/Online Banking Stats MNMGMT #10
On which of these will you do a deep dive tonight?
LEARN FROM A PEER: NOT A NOVELTY ANYMORE
A FEW YEARS AGO, THIS WAS JUST SOMETHING NEAT YOU COULD DO
TODAY, IT’S BECOMING THE FIRST PLACE YOU GO TO GET A HINT ON WHAT TO DO NEXT, WHAT TO IMPROVE, AND WHO TO TALK TO ABOUT IT
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HOW TO NETWORK WITH A CLICKLEARNING FROM PEERS FROM YOUR DESKTOP
Side-by-side comparisons, one peer at a time, will still be useful on occasion for complex configurations, but for most new LFP tools we will now be using an aggregate format with all your peers
Mark peers similar in size
to your CUAt-a-glance
view of peer configurations
A New Style for Aggregating Peer Data
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HOW TO NETWORK WITH A CLICKLEARNING FROM PEERS FROM YOUR DESKTOP
Feature Do you have access to this command?LFP: Bill Pay Service Charge Configs MNMGMB #1LFP: Cashed Check Fee Configs MNMGMB #2LFP: Check Printing Fee Configs MNMGMB #3LFP: Deposit Item Fee Configs MNMGMB #4LFP: Money Order Fee Configs MNMGMB #5LFP: Phone Transfer Fee Configs MNMGMB #6LFP: Self Service Fee Configs MNMGMB #7LFP: Starter Checks Fee Configs MNMGMB #8LFP: Tiered Services Program Config MNMGMB #9
On which of these will you do a deep dive tonight?
NEW!
NEW!
NEW!
NEW!
NEW!
NEW!
NEW!
NEW!
Sample of aggregate style
Sample of side-by-side style
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BUILDING A NETWORK BUSINESSWITH A FREE BASELINE TOOL
Many CUs in our network buy competitive rate analysis services from third parties
Xtend is dying to make this a specialty business as well
Xtend and CU*Answers have been tinkering with this for 18 months now
I’ve been dragging my feet on a major offering, wanting to build a foundation service where everyone could start thinking about rate analysis as native to CU*BASE
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SNEAK PEEK: LFP CERTIFICATE RATE ANALYSIS
Coming soon
Gividends and Lender*VP see these tools as a whole new opportunity to consult on member product offerings, and how to use the power of CU*BASE.
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HOW CAN WE MAKE “COMING SOON” BE EVEN SOONER?
CEOS AS QC TESTERS?
Trying a new style of beta-testing We’ll do a minimal amount of basic testing (screen functionality, data
integrity, program errors, etc.) Then we’ll place the command on a special area of the Learn from a Peer
menu MNMGMB CEOs will have a period of
time to test the tool and report problems or suggestions to our QC team
We need you to dig into the data and verify a concept in the real world
New idea...what do you think?
Will you participate?
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HOW TO TURN THESE CONCEPTS INTO MONEY IN 2012 AND BEYOND
DATA FOR THE SAKE OF DATA IS A MISSED OPPORTUNITY
Dashboards create an opportunity to lower the cost of driving action into our business plans at the press of a button
A screen refreshes, and by the time the data is apparent to the room, someone is saying, “we need to do something about that”
Because of the nature of the beast, we gather data to comply, to imply, but very seldom to apply what we learned
Gathering Data
(reduce $ cost)Analyzing Data
(increase time)Acting on Data
(multiply the events)
PUTTING ON YOUR DEVELOPER HAT
HOW TO LEAD IN A CROWDBe the reference for a network’s innovation
CEOS DESIGN TO ACTAiming for knowledge that leads to action
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HARVEST THE POWER OF OWNERSHIPCEOS WEAR MANY HATS IN DRIVING OUR NETWORK DEVELOPMENT
First, you lead by example and participate as a developer from the CEO’s chair CEO Strategies, Leadership Conference, Randy’s emails, etc.
Second, you inspire your teams to be developers and participate with their peers Push your organization towards initiatives like the Lender*VP Top 10 and
Accounting Top 10, Idea Forms, education, etc. Third, you drive development by creating an innovator’s culture in
your organization: the courage for fast-to-market responses and the drive to use and evolve what we build Be a beta-tester, get your senior team involved in implementations, make
education a requirement, not an option, drive a learn-to-earn mentality into your team, etc.
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A NETWORK OF DESIGNERS NEEDS TOOLS TO KEEP IN TOUCH
Do we need to drill down on any of these?
CEOS AS DEVELOPERSGET WHAT YOU WANT FROM YOUR PERSPECTIVE
EXAMINERS: CONCENTRATION RISK NEW MARKETS: BROKERING LOANS NEW EFFICIENCIES: REPORT AUTOMATION HEAD FAKE: PROMISE DEPOSITS
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CONCENTRATION RISKUNDERSTANDING THE COMPONENTS OF YOUR LOAN PORTFOLIO
It’s a simple formula: select loans or borrowers from your portfolio and then have the system draw a picture of your risk, one member, or one loan segment, at a time
Our first Concentration Risk Analysis tool (coming in the 11.4 release) looks at individual members and the risk they represent when they have very large balances or a lot of loan relationships
Our next step (in development now) will be to design a Portfolio Risk Analysis tool that looks at groups of similar loan types – to help you find baskets that might have too many eggs
First up, the Concentration Risk Analysis for individual members...
Project Champion: Progressive CU
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CONCENTRATION RISK ANALYSISANALYZING BORROWING HABITS OF INDIVIDUAL MEMBERS
Let’s go do a deeper dive, live at Progressive CU
Project Champion: Progressive CU
In beta now for Progressive CU; to all CUs in the 11.4
release (Nov./Dec.)
MNMGMT #18 Loan Concentration Analysis
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PACKAGING LOANS FOR SALEBUYING AND BROKERING OPPORTUNITIES TO EACH OTHER
Let’s go do a deeper dive at Progressive
Project Champion: Progressive CU
Intended for selling loans, but can also
point to portfolio risk
In beta now for Progressive CU; to all CUs in the 11.4
release (Nov./Dec.)
MNMGMT#24 Package Loans to be Sold
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Coming soon
PORTFOLIO RISK ANALYSISCONCENTRATION RISK AT THE PRODUCT LEVEL
This tool takes the best of both the Concentration Risk tool and the Packaging Loans tool to create an analysis of groups of similar loan types (baskets with too many eggs)
1. Enter capital $ to use as the denominator for the ratio2. Select from list of loan characteristics (similar to the Packaging tool)3. View list of loans that match your criteria4. Click Analysis to see the ratio and other analyses of that group of loans
Let’s take a closer look...
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SNEAK PEEK: PORTFOLIO RISK ANALYSIS
Coming soon
See a summary analysis of this
basket
See the eggs in basket
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KEEPING A PROMISE FROM LAST YEAR’S ROUNDTABLE
AUTOMATING REPORTS & QUERIES
Report Automation Scheduler Have our Ops team run a batch of CU*BASE reports and/or custom Query
reports for you once a month so they’re ready when you come in to work (say, on morning of the 2nd)
New technique for storing report parameters, so the same report can be run the same way, over and over (either automated or when printing on demand)
Project goals: To save you time when preparing for things like monthly Board reports To streamline our system processing, especially on what is usually the
busiest day of the month – instead of batch getting clogged up on the 1st, reports can be run in the wee hours of the morning when system resources are less heavily used
In development now...coming
soon!
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SNEAK PEEK: AUTOMATING REPORTS & QUERIESIn development now...coming
soon!
Once you set up the report to run the way you like, instead of running it,
will use a new Save Settings feature...
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SNEAK PEEK: AUTOMATING REPORTS & QUERIES
More than one person can save their own settings,
either to make it easier to run on demand any time, or
for monthly report automation
In development now...coming
soon!
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SNEAK PEEK: AUTOMATING REPORTS & QUERIES
There will also be a separate program where
you can look at all reports that have been retrofitted
to the new process, and set up parms to run reports
automatically each month
In development now...coming
soon!
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SNEAK PEEK: AUTOMATING REPORTS & QUERIESIn development now...coming
soon!
For your custom reports (Queries), we’ll
have a new program where you can
schedule them to run (either to a report or to
a database file) automatically each
month
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SNEAK PEEK: AUTOMATING REPORTS & QUERIES
In development now!
The system can even be instructed to use the most recent month-end snapshot when generating the
report
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OTHER REPORT/PDF PROJECTS STILL IN THE WORKS
PDFs from reports (direct via iSeries) – what can we do with the standard CU*BASE printing options? For instance, if we are going to have a cool PDF Board packet, it will need a
cool PDF Balance Sheet and Income Statement Your staff is looking for a PDF of the CTR How do we hook up PDFs to It’s Me 247 to distribute forms or even
collect forms for eDOC servers?
It’s still on our plate
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HEAD FAKE: DEVELOP THE EXPECTATION... ...THEN EVOLVE THE STRATEGY FOR WHERE YOU WANTED TO GO
By now we’ve talked about freemiums, where you evolve a common practice with a goal for premium practices, at a price (printed statements...)
Now let’s talk about Check 21 and remote capture
Where else might freemiums fit your future?
Are we having trouble getting members to engage with the technology because we haven’t developed an expectation of remote deposits in their minds It’s new and geeky instead of just the next step in what they already do
How do we build a market and then sell a solution that’s win-win, for your member and for you?`
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SNEAK PEEK: PROMISE DEPOSITS
Coming next year!
OBC Sales Pitch
What we hope our big depositors
will see as the future
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SPEAKING OF NEW ONLINE BANKING GOODIES...
HOW ABOUT A NEW MOBILE WEB LOOK?
Once again, this will just show up as part of our new fast-to-market release
strategy...are you on board?
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DON’T LET YOUR ONLINE BANKING INITIATIVES GET DERAILED (73 PARTICIPANTS ON 11/2/2011)
Do your risk assessments in 2012
The software is ready...are you?http://auditlink.cuanswers.com
CEOS INSPIRING YOUR TEAMS TO BE DEVELOPERSWHAT CAN YOU EARN THROUGH COLLABREBATE?
LENDER*VP TOP 10 THINKING ABOUT ACCOUNTING TOP 10 AGGREGATION & TELLERING IN 2012
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LENDER*VP TOP 10: YEAR 2
On October 26, we kicked off year 2 of the Lender*VP Top 10 development priorities
2012 will be a big year for your lending department as far as implementing many of the changes from 2011
I hope your team will celebrate their participating in year 1, and will be a big part of the effort in 2012
Next let’s review a few things I thinkevery CEO should be ready to coverwith their loan teams in 2012
http://lendervp.com/lendervp-priorities-for-2011/
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LENDER*VP TOP 10: YEAR 2
Download the presentation from our October 26 event and brainstorm with your team on what it will mean in the coming months
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LENDING DEVELOPMENT FOR 2012
CHOOSING OUR NEXT TOP 10
1. App Check2. Expanding the Loan Application
(employers/income)3. Loan Queue Stats Enhancement4. Integrating eDOC loan packages into
CU*BASE5. New & Refinanced Loan History Report6. Enhancements to
Online Applications7. Net Yield analysis
tools8. Associated Applications (marital
property and other situations)9. CU*BASE SE (Servicer Edition)10. Enhanced 247 Lender Decision Model
(joint filters, etc.)
11. Mortgage Payoff Estimator / Payoff Letter
12. Configurable Loan Officer Ratios (what ratios would you use? what are the calcs?)
13. Loan Application Workflow Controls14. Loan Product Controls (new defaults
and loan flow controls)15. Create a new escrow type for PMI16. New addendum record for separate tax
reporting, escrow analysis disclosure change (CU*BASE SE)
17. Reporting Credit Score to Members via Online Banking
18. Improving Credit Report Archival and other Credit Report Enhancements
Go to the Kitchen and vote for your
favorites!
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CREDIT SCORES HISTORYONE OF MY FAVORITES FROM THE TOP 10 LENDING FOCUS GROUP
Create a new credit score history file to store data every time a credit score is pulled for a member
When implemented with the 11.5 (year-end) release, we’ll convert all existing scores we find anywhere on your database, then going forward this history will be populated each time a new score is obtained from any source
Let’s take a peek...
Under construction ...co
ming soon!
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SNEAK PEEK: CREDIT SCORES HISTORY
FULL PULL = your staff pulled a credit report
MANUAL = your staff entered the score manually
SOFT PULL = we ran a custom program to pull in scores in a batch (for risk score adjustment, promotions...ask Lender*VP about this service!)
Under construction ...co
ming soon!
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SNEAK PEEK: CREDIT SCORES HISTORY
Display 12 months worth of scores in graphical format
Under construction ...co
ming soon!
81
SNEAK PEEK: CREDIT SCORES HISTORYIn the design phase: input
needed
Next step: displaying scores to members
online...what are the challenges?
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ACCOUNTING TOP 10WILL YOUR ACCOUNTING TEAM BE READY TO BE DEVELOPERS?
Watch the Kitchen and upcoming announcements about the kickoff this
development project
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WORKING THROUGH NEW LOOK-AND-FEEL IDEAS
AGGREGATION & TELLERING IN 2012
Your teams have been reading about Teller Processing “Currently Serving” in the Kitchen – 2012 will be a big year
CEOS CREATING AN INNOVATOR’S CULTUREBE A CHEERLEADER FOR IMPLEMENTATION
BUILD IMPLEMENTATION INTO YOUR BUSINESS PLAN
SHOW A CALENDAR PLAN FOR DOING THE WORK
A PERFECT EXAMPLE: WHAT WILL YOU DO WITH TEXT BANKING IN 2012?
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BE A CHEERLEADER FOR IMPLEMENTATION
BUILD IT INTO YOUR BUSINESS PLAN
I continue to see business plans related only to results, and when results disappoint, Board and staff members become disillusioned and start second guessing
Does your business plan has some slam-dunk improvements built in? Do you inventory what is available and set goals to simply turn it on? Does your business plan include an innovator’s engine?
What does your savings products “release” for 2012 look like? What does your lending products “release” for 2012 look like? What does your member services “release” for 2012 look like?
Do you have a process that crunches the numbers? Nominates x ideas, completes x
proofs of concept, and rolls out x every year
Highlight what you know you will do before you speculate on
what you wish you could do
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BE A CHEERLEADER FOR IMPLEMENTATION
BUILD IT INTO YOUR BUSINESS PLAN
When you write your business plan, will you ask your team leaders to present 1-3 new tools they can guarantee they will turn on in 2012?
What did they drive in 2010 and 2011 that have still not shown up in your membership offerings or day-to-day operations?
How does an individual balance their own priorities against an army of individuals
building a comprehensive solution?Understanding the
squeaky wheel principle (some
call it escalation)http://www.cuanswers.com/client_release_summaries.php
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A PICTURE IS WORTH A THOUSAND WORDS
WHAT WORK IS GUARANTEED IN YOUR BUSINESS PLAN?
If your team can’t give you a plan equivalent to this, buy ours
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A PICTURE IS WORTH A THOUSAND WORDS
WHAT WORK IS GUARANTEED IN YOUR BUSINESS PLAN?
If your team can’t give you a plan equivalent to this, buy ours
When will you have a year-long plan around outbound efforts? You’ve been saying you know you have to go after revenue, but you refuse to
dial for bucks
2012: Can you put a stake in the ground?
89
WILL YOU DRIVE A MEMBER WINNER IN 2012?
IT’S ME 247 MOBILE TEXT BANKING
Beta-test status report: Western Division CU: 177 two-way messages from 16 different accounts VacationLand CU: 97 two-way messages from 7 different accounts About 28 devices overall enrolled in the system Even Randy is sending text messages to CU*BASE these days!
Software is available to all CUs now (in with 11.3); doc is available on the Reference Materials page
Soft rollout campaign to begin next week Grand opening planned after first of year, complete with marketing
collaterals
Let’s go over to Randy’s account and take a look
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WILL YOU DRIVE A MEMBER WINNER IN 2012?
IT’S ME 247 MOBILE TEXT BANKING
Results of our straw poll regarding member fees (out of 13 responses): 1 CU plans to charge a monthly service charge only 2 CUs plan to charge per-text fees only, tiered according to # of texts 10 CUs plan to charge a small monthly fee and then a per-text fee if
member exceeds x texts per month All plan to use some sort of relationship waivers
Included right out of the gate: age, aggregate savings, aggregate loans, e-statement enrollment, and presence of an OTB account
Coming next year: Tiered Services and Marketing Clubs waivers
Thanks for the responses – we got quite a few beyond 13,
just not to statistician in time
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TWO OTHER FAVORITE CEO INQUIRIES
MONEYDESKTOP AND BILL PAY FOR MOBILE WEB
MoneyDesktop interface Soft launch with 11.5
EasyPay powered by iPay for Mobile Web Soft launch with 11.5 (Dec.)
EasyPay powered by Fiserv for Mobile Web Soft launch with 11.6 (Mar./Apr.)