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© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public Building Private and Public Cloud Services with the Cisco Unified Computing System Mark Balch UCS Product Management

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© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Building Private and Public Cloud Services with the Cisco Unified Computing System Mark Balch

UCS Product Management

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Cloud Computing Is a Model for Enabling

“…ubiquitous, convenient, on-demand network access”

“…that can be rapidly provisioned and released with minimal

management effort or service provider interaction”

“…to a shared pool of configurable computing resources

(e.g., networks, servers, storage, applications, and services)”

NIST SP800-145, September 2011

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

NIST’s Essential Cloud Characteristics

A consumer can unilaterally provision computing

capabilities…as needed automatically… On-demand self-service

Cloud systems automatically control and optimize

resource use by leveraging a metering capability at

some level of abstraction… Measured service

Capabilities are available over the network and

accessed through standard mechanisms… Broad network access

Resource pooling

Rapid elasticity

The provider’s computing resources are pooled to

serve multiple consumers using a multi-tenant model,

with different physical and virtual resources

dynamically assigned and reassigned according to

consumer demand…

Capabilities can be elastically provisioned and released…

to scale rapidly outward and inward commensurate

with demand…

1

2

3

4

5

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Private and Public Clouds

4

Community and hybrid clouds as well…

NIST Deployment Models

Users

The cloud infrastructure is provisioned

for exclusive use by a single organization

comprising multiple consumers

(e.g., business units)

The cloud infrastructure is provisioned for

open use by the general public

Asset ownership It may be owned, managed, and operated

by the organization, a third party, or some

combination of them, and

It may be owned, managed, and operated

by a business, academic, or government

organization, or some combination of them

Private Cloud Public Cloud

Physical location It may exist on or off premises It exists on the premises of the cloud provider

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Takeaways: What Is Cloud?

The resources that you need to run your business

Delivered on-demand, in an automated process

Private or public cloud is about who owns the resources and who can

consume them

Buy a car or rent a car? What kind of car do you need?

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

What Kind of Cloud Do You Need?

Application requirements: quality of service, access, etc.

‒ Business must continue to run regardless of where applications are deployed

‒ Workload characteristics probably won’t change

Economics: rent vs. buy analysis

‒ Include all costs of public and private clouds

‒ Don’t forget the costs that are common to both approaches

Externalities: regulatory and legal requirements

‒ Constants that must be evaluated and applied to each application and

infrastructure footprint

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Application Requirements to Consider

Throughput, latency, quality of service guarantees

‒ Databases: high I/O, high memory, high CPU physical or virtual

‒ Stateless engines: more easily scaled across virtual machines

‒ Scale-out analytics: distributed CPU, memory, storage physical or virtual

Data sharing between applications and services

‒ Impacts of splitting/replicating data sets across locations

‒ Common services separated from applications (logging, DB, analytics, …)

Infrastructure proximity and control

‒ Dev/ops: load testing and data replication

‒ Dev/ops: environment replication and deployment time

‒ Repurposing virtual desktop hosts, analytics farms, IaaS nodes

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Economics: Where the Money Goes Worldwide Server-Related IT Spend

$0

$50

$100

$150

$200

$250

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Server Spending Mgmt. & Administration—Standalone Servers Mgmt. & Administration—Virtual Servers Power & Cooling Expense

Source: IDC, “New Economic Model for the Datacenter,” 2011

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Economics: Consider All Costs

Facility, power, cooling

Equipment capex

Management opex

Application acquisition

Application deploy/maintain

Cloud-neutral application cost

‒ Applications may or may not be automated

‒ Applications probably cost the same regardless

of location

Management is your choice

‒ Build your own management, staff ongoing development

‒ Buy management software

‒ Rent management from cloud provider

First two are negotiable

‒ Pick the lowest cost provider who meets your

service-level requirements

‒ Daily load vs. peak capacity flexibility via renting

‒ Options to buy, finance, rent your infrastructure

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Cloud Essentials

On-demand self-service Broad network access

Resource pooling Rapid elasticity

Measured service

Economics

Facility, power, cooling Equipment capex

Management opex Application acquisition

Application deploy/maintain

Applications Drive Cloud Requirements

Application Requirements

Throughput, latency, quality

Data sharing Infrastructure control

Security Regulatory and legal

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Enabling Highly Flexible On-Demand Services

Business Goals:

Improve IT Responsiveness, Reduce Cost

Statically Defined Data Center

Dynamic Service Enablement

Months Weeks Days Minutes

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Today’s Enterprise Data Center

Bare-Metal Performance

Enterprise Reliability

Auditable Security

High Operational Cost

Rigid Configurations

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

“Generic Cloud” Comes with Tradeoffs

Generic Cloud

Virtualized Flexibility

On-Demand Resources

Automated Efficiency

Lack of Control:

Performance, Reliability,

and Configurations

Bare-Metal Performance

Enterprise Reliability

Auditable Security

High Operational Cost

Rigid Configurations

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Virtual Resources: Always Rooted in Physical Infrastructure

Hundreds of Management Points and IP Addresses

Physical/Virtual Frontier

Virtual Automated

and Dynamic

Physical Manual

and Static

Virtualization + Orchestration and

Automation Tools

Fixed Infrastructure:

Virtual Resource Pools:

Accidental Architecture

Technology silos not designed for easy integration

Infrastructure is unaware of virtual world above, lacking control plane and API

Manual IT labor and layers of software holding the system together

Costly to integrate, maintain, upgrade, repurpose, scale, secure, or span geographically

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Virtual Resources: Always Rooted in Physical Infrastructure

Virtual Pools Can’t Grow Without Additional

Physical Infrastructure

Expanding Physical Infrastructure:

Manual, Slow, Error Prone

$$ IT OPEX Driven Here

Physical/Virtual Frontier

Virtualization + Orchestration and

Automation Tools

Fixed Infrastructure:

Virtual Resource Pools:

Hundreds of Management Points and IP Addresses

Virtual Automated

and Dynamic

Physical Manual

and Static

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Cloud Foundation on UCS Infrastructure Capabilities Matter More Than Ever

Virtualization awareness and

scalability without complexity Unified Fabric

Self integrating components and

policy-based automation Unified Management

Bare metal abstraction and API design

for automation & orchestration

through industry standard tools

Intelligent Infrastructure

Rapid scalability of virtual and physical

with automated deployment

Elastic Resource Allocation

Policy-enforced compute, network,

identifier resources Shared Pools of

Resources

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Cisco UCS Momentum

In FY12 Q3 UCS revenue increased 57%, year over year

Cisco UCS has achieved an annualized run rate of over 1 Billion dollars

As of May 2012, there are over 13,000 unique UCS customers

More than half of all Fortune 500 customers have invested in UCS

290 customers have booked over 1 Million in UCS product and 670 have booked over $500,000

Over 2300 Channel Partners are actively selling UCS worldwide

Over 1000 UCS specialized partners in the channel world wide

63 World Record Performance Benchmarks to date

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Radically Simplified Network Access for Blades and VMs

One Network One Layer

Fabric Extender

Architecture

Unified Fabric in UCS

Cisco® Fabric Extender

Architecture

Unified Fabric

Complexity in Traditional Environments

Unifie

d F

abri

c

Eth

ern

et

Fib

re C

han

el

Manag

em

ent

Virtual

Switch

Blade

Switch

Rack

Switch

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

One Network One Layer

Physical Servers and VM’s Connect Directly to the Network

Unified Fabric in UCS

Cisco® Fabric Extender

Architecture

Fabric

Extender

Architecture

Cisco Fabric Extenders

Cisco Virtual Interface Cards

Cisco Fabric Interconnects

Rack-Mount Server

Virtual Machines

Blade Server

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Software Switch VM-FEX

(Hypervisor Bypass)

Throughput

Application

Performance

Latency

Up to 10% more throughput at 30%

lower CPU utilization compared to a

software switch

Up to 40% lower end-to-end latency

than a software switch

Up to 15% more performance

(database workload)

High Performance IO for Blade Servers Industry’s 1st 80 Gbps to the blade solution

Form Factor agnostic workload placement

High Performance IO for Virtual Machines Virtualize high performance workloads

VMFEX: Accelerating Virtual Networks

High Performance Virtual Networks

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Aligns People, Policy, and Configuration with Workload

Unified, Embedded Management

Server Policy…

Storage Policy…

Network Policy…

Virtualization Policy…

Application Profiles…

Subject Matter Experts Define Policies

1

Storage SME

Server SME

Network SME

Policies Used to Create Service Profile Templates

2

Service Profile Templates

Create Service Profiles

3

Associating Service Profiles with Hardware Configures

Servers Automatically

4

Server Name

UUID, MAC, WWN

Boot Information

LAN, SAN Config

Firmware Policy

Server Name

UUID, MAC, WWN

Boot Information

LAN, SAN Config

Firmware Policy

Server Name

UUID, MAC, WWN

Boot Information

LAN, SAN Config

Firmware Policy

Server Name

UUID, MAC, WWN

Boot Information

LAN, SAN Config

Firmware Policy

Server Name

UUID, MAC, WWN

Boot Information

LAN, SAN Config

Firmware Policy

Unified Management

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Rack and Blade form factors in a common resource pool

Self Integrating System

Add capacity without complexity

Cisco UCS Fabric Interconnect

Many Form Factors, One System

Cisco UCS Fabric Extender

C-Series Rack Mount Servers B-Series Blade Servers

Single Unified System

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Datacenter Automation Enabled with

Intelligent Infrastructure

Automatically matches personality, configuration, and connectivity of server resources to workload

Automates IT processes for greater productivity

Self-integrating, self-aware, unified system

Programmable through intuitive GUI, XML API

Intelligent Infrastructure

Cisco UCS Server Adapts to Workload

Requirements

Windows Exchange

Linux Apache

Linux SAP HANA

Cisco UCS Server

Cisco UCS Server

Hyper-V

Cisco UCS Server

Windows Exchange

Hyper-V

Linux Oracle

Windows Oracle

VMware

Cisco UCS Server

Cisco UCS Server

Linux Oracle

Windows Oracle

VMware

Cisco UCS Server

Linux SAP HANA

Cisco UCS Server

Cisco UCS Server

Cisco UCS Server

Cisco UCS Server

Cisco UCS Server

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

FlexPod Reference Architecture

Standard, pre-validated, best-in-class

infrastructure building blocks

Flexible: One platform scales to

fit many environments and

mixed workloads

− Add applications and workload

− Scale up and out

Simplified management and

repeatable deployments

Design and sizing guides

Services: Facilitate deployment of

different environments

Shared infrastructure for wide range

of environments and applications

Cisco Nexus® Family

Switches

Cisco UCS B-Series

Cisco UCS Manager

NetApp FAS

10 GE and FCoE

Complete Bundle

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

VCE Vblock

Virtualization, server,

storage, networking,

security and

management in a

single system

Pre-engineered and

validated

Single support model

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Cisco UCS

Fabric Interconnect

Seamless Physical/Virtual Cloud on UCS

B-Series Blade Servers

C-Series Rack Servers

On-demand self-service

Measured service

Broad network access

Resource pooling

Rapid elasticity Unified Management: Visibility and Control

Hypervisor Hypervisor

Service Catalog

Provisioning Engine

Monitoring Storage

Bare metal

Single user experience

Consistent cost model

Enterprise-class infrastructure

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Cisco Intelligent Automation for Cloud

Storage Mgmt Multi-Vendor Compute

and Network Mgmt Virtualization Mgmt

Self-Service Portal and Service Catalog Cisco Cloud Portal

Orchestration and Automation Cisco Process Orchestrator

Policy-Based Compute

Cisco UCS Manager

OS/Bare Metal Provisioning

Cisco Network Services Manager

Policy-Based Network

Cisco Server Provisioner

Clo

ud

Co

nte

nt

Port

al and

Au

tom

atio

n

BSS/OSS Ecosystem

LDAP/AD

Email CMDB

Service Desk Monitoring Image Mgt Config Mgt

Billing Chargeback

Fast to Deploy with

Pre-Built Content Agile IaaS on UCS

Self-Service

Physical/Virtual

Provisioning

Resource Metering

and Entitlements Extensible

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Openstack: Community Supported Cloud

Cloud Platform - Developer API

Compute (Nova)

Servers

Storage (Swift)

Disks

Network (Quantum)

Networks

Identity (Keystone)

Portal (Cisco or Horizon)

Images (Glance)

Applications

Folsom Release

Hypervisor Hypervisor Bare metal

© 2012 Cisco and/or its affiliates. All rights reserved. UCS-4796 Cisco Public

Takeaways: Public and Private Cloud

Know your application and business requirements

‒ Cloud is no different than traditional IT in this respect

Private or public cloud? Determined by economics and externalities

‒ Consider all costs including IT process and application management

Take small steps, focus on specific applications

‒ Virtualize where possible

‒ Automate physical infrastructure management

‒ Deploy provisioning portal for physical/virtual cloud

© 2012 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public