building pricecheck to a world beating app
DESCRIPTION
Voted international app of the year 2013. How we got there.TRANSCRIPT
•Created to develop & promote e-commerce•Market leader in shopping comparison & first stop for online shoppers in SA•In excess of 1 400 000 unique visitors per month•In excess of 3 million page impressions per month
•In excess of 30 million products•In excess of 350 online shops•Launched the first African Price Comparison barcode scanner•One barcode scan every 30 seconds•Mobile now handles in excess of 190 000 UV’s•Launched SaveMeDeals.com
MOBILE SHOPPING Is not mobile
buying…
challenge
What are consumers searching for on mobile?
69%Electronics
or appliances
46%Restaurants
67%Luxury goods
44%Cars and
bikes
68%Fashion items
33%Groceries
What are they using
mobile phones
for?
•56% Compare prices•44% Look for promotions or coupons• 42% Read reviews• 38% Search inventory• 16% Scan a barcode while in store• Contact a retailer, manufacturer or business other than by calling
When do customers think of you?Traditionally
…
When should your customers think of you?With mobile…
51%
Of festive season shoppers plan to research online but buy in-store
Sa internet economy = R2.8 billionSa ropo economy = R3.6 billion
*30% higher
37%Of consumers use search as their go-to source for gift ideas.
4 out of 5 tablet/mobile owners will use them to help with festive season shopping, mainly to compare prices and read reviews.
Of shoppers used an app (e.g. price comparison tool)
How they buy
More than 50% of smartphone shoppers share their
shoppingfinds on social media
By 2014, more than 50% of total online retail revenue will be influenced by a mobile device
Phone &tablet
The prize…
ON THE RISE
Once a customer starts using their smartphone during shopping, they tend to use it for 50-60% of shopping trips.
60%
Of global respondents say by 2014 multiple retail channels will be the norm
OBSTACLES
50% of mobile users abandon a page if it doesn’t load in 10 seconds60% of these users won’t returnIf you’re going to do it, do it right!
“Users are not going to download 40 different apps for 40 different stores and use a new app every time they enter a new store. Work with aggregation apps that resemble a mall on the phone.”
The Solution
